--- title: "Cactus Outdoor vs Rab: Which is searched more in New Zealand?" description: "Is Cactus Outdoor or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cactus-outdoor-vs-rab" publisher: "Brandwave" --- # Cactus Outdoor vs Rab: Which is searched more in New Zealand? Is Cactus Outdoor or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cactus Outdoor and Rab - **Competitive set**: Outdoor clothing brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cactus Outdoor Share of Search**: 2.5% - **Rab Share of Search**: 0.43% ## Is Cactus Outdoor or Rab more popular in search? - In September 2026, Cactus Outdoor had more branded searches than Rab among outdoor clothing brands in New Zealand. Cactus Outdoor had about 4,790 branded searches, while Rab had 830. Cactus Outdoor made up 2.5% of all outdoor clothing brand searches we track, and Rab accounted for 0.43%. - Cactus Outdoor was ahead of Rab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among outdoor clothing brands in New Zealand moved from 3% to 2.5%, and its estimated monthly branded searches moved from 5.7K to 4.8K. - Across the 12 months ending September 2026, Rab’s share of searches among outdoor clothing brands in New Zealand moved from 0.34% to 0.43%, and its estimated monthly branded searches moved from 640 to 830. ## Top outdoor clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cactus Outdoor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rab was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cactus Outdoor was listed before Rab in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kathmandu | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Macpac | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Patagonia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The North Face | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Cactus Outdoor | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Icebreaker | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Earth Sea Sky | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mons Royale | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Swanndri | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Rab | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Arc'teryx | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor clothing brands - Asked ChatGPT "Which outdoor clothing brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Icebreaker, 4. Patagonia, 5. The North Face, 6. Cactus Outdoor, 7. Mons Royale, 8. Rab - Asked ChatGPT "What are the best outdoor clothing brands in New Zealand?": 1. Earth Sea Sky, 2. Macpac, 3. Kathmandu, 4. Cactus Outdoor, 5. Mons Royale, 6. Swanndri, 7. Icebreaker, 8. Patagonia, 9. Arc'teryx, 10. Rab - Asked ChatGPT "What's the best outdoor clothing brand in New Zealand for wet weather?": 1. Macpac, 2. Patagonia, 3. Kathmandu, 4. Cactus Outdoor - Searched Google, AI Overview "rain jacket nz": 1. Kathmandu, 2. The North Face - Searched Google, AI Overview "hiking clothes nz": 1. Kathmandu, 2. The North Face, 3. Patagonia, 4. Macpac, 5. Cactus Outdoor Not named in any answer: Columbia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand outdoor clothing brands in September 2026? - Estimated monthly branded searches for Rab in New Zealand rose 29.7% over 12 measured months, from 640 to 830 in September 2026. - Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 16.3% over 12 measured months, from 5.7K to 4.8K in September 2026. ## Month by month | Month | Cactus Outdoor estimated searches | Cactus Outdoor Share of Search | Cactus Outdoor rank | Rab estimated searches | Rab Share of Search | Rab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 3% | 6 | 640 | 0.34% | 12 | | Nov 2025 | 4.6K | 1.9% | 8 | 550 | 0.23% | 12 | | Dec 2025 | 4.7K | 1.8% | 8 | 630 | 0.24% | 12 | | Jan 2026 | 5.7K | 2.4% | 8 | 750 | 0.32% | 11 | | Feb 2026 | 4.6K | 2.4% | 8 | 860 | 0.44% | 11 | | Mar 2026 | 6.9K | 3% | 7 | 990 | 0.43% | 12 | | Apr 2026 | 6.9K | 2.5% | 8 | 1.4K | 0.52% | 11 | | May 2026 | 6.9K | 2.7% | 8 | 1.3K | 0.51% | 11 | | Jun 2026 | 7K | 2.3% | 8 | 1.2K | 0.4% | 11 | | Jul 2026 | 7K | 2.5% | 8 | 1.3K | 0.46% | 11 | | Aug 2026 | 5.8K | 2.3% | 8 | 1.1K | 0.45% | 11 | | Sep 2026 | 4.8K | 2.5% | 8 | 830 | 0.43% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Cactus Outdoor’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cactus Outdoor**: Measured on the search terms “cactus clothing” and “cactus outdoor”, summed into one figure. - **Rab**: Measured on the search terms “downpour jacket rab”, “rab clothing”, “rab duvet jacket”, “rab female jacket”, “rab jacket”, “rab jacket puffer”, “rab phantom jacket” and “rab rain jacket”, summed into one figure. - [Cactus Outdoor profile](/demand/nz/brands/cactus-outdoor) - [Rab profile](/demand/nz/brands/rab) - [All outdoor clothing brands in New Zealand](/demand/nz/categories/nz-outdoor-clothing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cactus Outdoor or Rab more popular in search? In September 2026, Cactus Outdoor had more branded searches than Rab among outdoor clothing brands in New Zealand. Cactus Outdoor had about 4,790 branded searches, while Rab had 830. Cactus Outdoor made up 2.5% of all outdoor clothing brand searches we track, and Rab accounted for 0.43%. ## Cite this page Brandwave. "Cactus Outdoor vs Rab: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cactus-outdoor-vs-rab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cactus-outdoor-vs-rab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.