--- title: "CablePrice vs Kubota: Which is searched more in New Zealand?" description: "Is CablePrice or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Excavator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cableprice-vs-kubota" publisher: "Brandwave" --- # CablePrice vs Kubota: Which is searched more in New Zealand? Is CablePrice or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Excavator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CablePrice and Kubota - **Competitive set**: Excavator brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **CablePrice Share of Search**: 13.5% - **Kubota Share of Search**: 23.1% ## Is CablePrice or Kubota more popular in search? - In September 2026, Kubota had more branded searches than CablePrice among excavator brands in New Zealand. Kubota had about 1,710 branded searches, while CablePrice had 1,000. Kubota made up 23.1% of all excavator brand searches we track, and CablePrice accounted for 13.5%. - Kubota was ahead of CablePrice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CablePrice’s share of searches among excavator brands in New Zealand moved from 19.1% to 13.5%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, Kubota’s share of searches among excavator brands in New Zealand moved from 19.5% to 23.1%, and its estimated monthly branded searches moved from 1.6K to 1.7K. ## Top excavator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kubota was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CablePrice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kubota was listed before CablePrice in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Komatsu | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kubota | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hitachi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Caterpillar | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Takeuchi | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Yanmar | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | CablePrice | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Sany | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Terra Cat | 9th | 3 of 3 | 0 of 2 | 3 of 5 | | Kobelco | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobcat | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Sumitomo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JCB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about excavator brands - Asked ChatGPT "Which excavator brand should I buy in New Zealand?": 1. Kubota, 2. Takeuchi, 3. Yanmar, 4. Komatsu, 5. Hitachi, 6. CablePrice, 7. Terra Cat, 8. Caterpillar - Asked ChatGPT "What are the best excavator brands in New Zealand?": 1. Kubota, 2. Komatsu, 3. Hitachi, 4. Caterpillar, 5. Takeuchi, 6. Yanmar, 7. Sany, 8. CablePrice, 9. Terra Cat, 10. Kobelco - Asked ChatGPT "What's the best excavator brand in New Zealand for earthmoving work?": 1. Komatsu, 2. Caterpillar, 3. Hitachi, 4. Kubota, 5. Takeuchi, 6. Sany, 7. Terra Cat, 8. CablePrice - Searched Google, AI Overview "best excavator": 1. Caterpillar, 2. Komatsu, 3. Hitachi, 4. Kobelco, 5. Bobcat, 6. Kubota - Searched Google, AI Overview "mini excavator brands": 1. Caterpillar Not named in any answer: Sumitomo and JCB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand excavator brands in September 2026? - In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%. - In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%. ## Month by month | Month | CablePrice estimated searches | CablePrice Share of Search | CablePrice rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 19.1% | 3 | 1.6K | 19.5% | 2 | | Nov 2025 | 1.3K | 15.6% | 3 | 1.9K | 22.9% | 2 | | Dec 2025 | 1K | 15.1% | 3 | 1.6K | 23.6% | 2 | | Jan 2026 | 1.3K | 16.5% | 3 | 1.6K | 20.3% | 2 | | Feb 2026 | 1.3K | 16.7% | 3 | 2K | 25.5% | 2 | | Mar 2026 | 1.6K | 16.6% | 3 | 2.8K | 28.7% | 2 | | Apr 2026 | 1K | 13.3% | 3 | 1.9K | 25.4% | 2 | | May 2026 | 1.3K | 14.8% | 3 | 2K | 22.8% | 2 | | Jun 2026 | 1.3K | 14.6% | 3 | 2.3K | 26.2% | 2 | | Jul 2026 | 1K | 13.6% | 3 | 1.3K | 17.7% | 2 | | Aug 2026 | 1.3K | 14.3% | 3 | 1.7K | 18.3% | 2 | | Sep 2026 | 1K | 13.5% | 3 | 1.7K | 23.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using CablePrice’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CablePrice**: Measured on the search term “cableprice”. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota excavator”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - [CablePrice profile](/demand/nz/brands/cableprice) - [Kubota profile](/demand/nz/brands/kubota) - [All excavator brands in New Zealand](/demand/nz/categories/nz-excavator-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CablePrice or Kubota more popular in search? In September 2026, Kubota had more branded searches than CablePrice among excavator brands in New Zealand. Kubota had about 1,710 branded searches, while CablePrice had 1,000. Kubota made up 23.1% of all excavator brand searches we track, and CablePrice accounted for 13.5%. ## Cite this page Brandwave. "CablePrice vs Kubota: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cableprice-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cableprice-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.