--- title: "Cable Bay vs Tantalus Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cable Bay or Tantalus Estate? Compare estimated monthly branded-search demand and Share of Search inside the Waiheke Island wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cable-bay-vs-tantalus-estate" publisher: "Brandwave" --- # Cable Bay vs Tantalus Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, Cable Bay or Tantalus Estate? Compare estimated monthly branded-search demand and Share of Search inside the Waiheke Island wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cable Bay and Tantalus Estate - **Competitive set**: Waiheke Island wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cable Bay Share of Search**: 22.1% - **Tantalus Estate Share of Search**: 11.1% ## Which is more popular in search, Cable Bay or Tantalus Estate? - In August 2026, Cable Bay had more branded searches than Tantalus Estate among waiheke island wineries in New Zealand. Cable Bay was estimated to have 9K branded searches compared to Tantalus Estate’s 4.5K, and held a 22.1% Share of Search versus Tantalus Estate’s 11.1%. - Cable Bay was ahead of Tantalus Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Cable Bay’s estimated Share of Search among waiheke island wineries in New Zealand moved from 24.7% to 22.1%, and its estimated monthly branded searches moved from 15K to 9K. - Across the 11 months ending August 2026, Tantalus Estate’s estimated Share of Search among waiheke island wineries in New Zealand moved from 13.9% to 11.1%, and its estimated monthly branded searches moved from 8.4K to 4.5K. ## How did search popularity change for New Zealand waiheke island wineries in August 2026? - In August 2026, Man O' War overtook Tantalus Estate to rank 3rd among waiheke island wineries in New Zealand, at 13.3%. - In August 2026, Tantalus Estate lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.7% to 11.1%. - Estimated monthly branded searches for Cable Bay in New Zealand fell 39.7% over 11 measured months, from 15K to 9K in August 2026. ## Month by month | Month | Cable Bay estimated searches | Cable Bay Share of Search | Cable Bay rank | Tantalus Estate estimated searches | Tantalus Estate Share of Search | Tantalus Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15K | 24.7% | 2 | 8.4K | 13.9% | 3 | | Nov 2025 | 18.4K | 21.5% | 2 | 12.6K | 14.7% | 3 | | Dec 2025 | 25.1K | 22.7% | 2 | 15.3K | 13.9% | 4 | | Jan 2026 | 28.5K | 22.8% | 2 | 15.4K | 12.3% | 4 | | Feb 2026 | 22.4K | 21.7% | 2 | 12.5K | 12.1% | 5 | | Mar 2026 | 18.4K | 22.3% | 2 | 10.3K | 12.5% | 4 | | Apr 2026 | 15K | 23% | 2 | 6.9K | 10.6% | 5 | | May 2026 | 10K | 20.7% | 2 | 5.6K | 11.6% | 4 | | Jun 2026 | 8.2K | 22.4% | 2 | 5.6K | 15.3% | 3 | | Jul 2026 | 10K | 22.6% | 2 | 5.6K | 12.7% | 3 | | Aug 2026 | 9K | 22.1% | 2 | 4.5K | 11.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cable Bay’s and Tantalus Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cable Bay**: Measured on the search terms “cable bay vineyard”, “cable bay waiheke”, “cable bay wine tasting” and “cable bay winery”, summed into one figure. - **Tantalus Estate**: Measured on the search terms “tantalus estate”, “tantalus estate menu”, “tantalus estate near me”, “tantalus estate reviews”, “tantalus estate vineyard”, “tantalus estate wine tasting” and “tantalus estate winery”, summed into one figure. - [Cable Bay profile](/demand/nz/brands/cable-bay) - [Tantalus Estate profile](/demand/nz/brands/tantalus-estate) - [All waiheke island wineries in New Zealand](/demand/nz/categories/nz-waiheke-wineries): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cable Bay or Tantalus Estate? In August 2026, Cable Bay had more branded searches than Tantalus Estate among waiheke island wineries in New Zealand. Cable Bay was estimated to have 9K branded searches compared to Tantalus Estate’s 4.5K, and held a 22.1% Share of Search versus Tantalus Estate’s 11.1%. ## Cite this page Brandwave. "Cable Bay vs Tantalus Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cable-bay-vs-tantalus-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cable-bay-vs-tantalus-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.