--- title: "C&M Legal vs Connect Legal Taranaki: Which is more popular in New Zealand?" description: "Is C&M Legal or Connect Legal Taranaki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/c-m-legal-vs-connect-legal-taranaki" publisher: "Brandwave" --- # C&M Legal vs Connect Legal Taranaki: Which is more popular in New Zealand? Is C&M Legal or Connect Legal Taranaki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: C&M Legal and Connect Legal Taranaki - **Competitive set**: New Plymouth law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **C&M Legal Share of Search**: 11.2% - **Connect Legal Taranaki Share of Search**: 13.1% ## Is C&M Legal or Connect Legal Taranaki more popular in search? - In October 2026, Connect Legal Taranaki had more branded searches than C&M Legal among New Plymouth law firms in New Zealand. Connect Legal Taranaki had about 140 branded searches, while C&M Legal had 120. Connect Legal Taranaki made up 13.1% of all New Plymouth law firm searches we track, and C&M Legal accounted for 11.2%. - The lead changed hands 5 times in the 12 months ending October 2026: Connect Legal Taranaki took it in March 2026, C&M Legal took it in April 2026, Connect Legal Taranaki took it in June 2026, C&M Legal took it in July 2026, Connect Legal Taranaki took it in August 2026. - Across the 12 months ending October 2026, C&M Legal’s share of searches among New Plymouth law firms in New Zealand moved from 12.1% to 11.2%, and its estimated monthly branded searches moved from 170 to 120. - Across the 12 months ending October 2026, Connect Legal Taranaki’s share of searches among New Plymouth law firms in New Zealand moved from 7.8% to 13.1%, and its estimated monthly branded searches moved from 110 to 140. ## Top New Plymouth law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Connect Legal Taranaki was mentioned in two out of three: in two of the three ChatGPT answers. C&M Legal was mentioned in one out of three: in one of the three ChatGPT answers. Connect Legal Taranaki was listed before C&M Legal in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Govett Quilliam | 1st | 3 of 3 | 3 of 3 | | Nicholsons Lawyers | 2nd | 3 of 3 | 3 of 3 | | Goodwill Law | 3rd | 3 of 3 | 3 of 3 | | Connect Legal Taranaki | 4th | 2 of 3 | 2 of 3 | | C&M Legal | 5th | 1 of 3 | 1 of 3 | | Quinlaw | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth law firms - Asked ChatGPT "Which law firm should I hire in New Plymouth, New Zealand?": 1. Govett Quilliam, 2. Goodwill Law, 3. Nicholsons Lawyers - Asked ChatGPT "What are the best law firms in New Plymouth, New Zealand?": 1. Govett Quilliam, 2. Nicholsons Lawyers, 3. Goodwill Law, 4. Connect Legal Taranaki - Asked ChatGPT "What's the best law firm in New Plymouth, New Zealand for legal help?": 1. Govett Quilliam, 2. Connect Legal Taranaki, 3. Nicholsons Lawyers, 4. C&M Legal, 5. Goodwill Law Not named in any answer: Quinlaw. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth law firms in October 2026? - In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches. - Estimated monthly branded searches for C&M Legal in New Zealand fell 29.4% over 12 measured months, from 170 to 120 in October 2026. ## How has branded search for C&M Legal and Connect Legal Taranaki changed in New Zealand over the last 12 months? | Month | C&M Legal estimated searches | C&M Legal Share of Search | C&M Legal rank | Connect Legal Taranaki estimated searches | Connect Legal Taranaki Share of Search | Connect Legal Taranaki rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 170 | 12.1% | 3 | 110 | 7.8% | 5 | | Dec 2025 | 170 | 14.7% | 3 | 110 | 9.5% | 5 | | Jan 2026 | 140 | 10.5% | 4 | 140 | 10.5% | 5 | | Feb 2026 | 140 | 10.3% | 3 | 110 | 8.1% | 5 | | Mar 2026 | 160 | 11% | 4 | 170 | 11.6% | 3 | | Apr 2026 | 170 | 12.9% | 3 | 110 | 8.3% | 5 | | May 2026 | 140 | 11.4% | 3 | 110 | 8.9% | 4 | | Jun 2026 | 100 | 8.5% | 6 | 110 | 9.3% | 4 | | Jul 2026 | 110 | 9.5% | 3 | 90 | 7.8% | 4 | | Aug 2026 | 120 | 8.8% | 4 | 140 | 10.3% | 3 | | Sep 2026 | 140 | 10.9% | 3 | 140 | 10.9% | 4 | | Oct 2026 | 120 | 11.2% | 4 | 140 | 13.1% | 3 | ## How are C&M Legal’s and Connect Legal Taranaki’s branded searches counted? Brandwave collects information about searches that people make online using C&M Legal’s and Connect Legal Taranaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **C&M Legal**: Measured on the search terms “c and m legal”, “c&m legal” and “cmlegal”, summed into one figure. - **Connect Legal Taranaki**: Measured on the search term “connect legal taranaki”. - [C&M Legal profile](/demand/nz/brands/c-m-legal) - [Connect Legal Taranaki profile](/demand/nz/brands/connect-legal-taranaki) - [All New Plymouth law firms in New Zealand](/demand/nz/locations/new-plymouth/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is C&M Legal or Connect Legal Taranaki more popular in search? In October 2026, Connect Legal Taranaki had more branded searches than C&M Legal among New Plymouth law firms in New Zealand. Connect Legal Taranaki had about 140 branded searches, while C&M Legal had 120. Connect Legal Taranaki made up 13.1% of all New Plymouth law firm searches we track, and C&M Legal accounted for 11.2%. ## Cite this page Brandwave. "C&M Legal vs Connect Legal Taranaki: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/c-m-legal-vs-connect-legal-taranaki This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/c-m-legal-vs-connect-legal-taranaki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.