--- title: "C & F Legal vs Hamish Fletcher Lawyers: Which is more popular in New Zealand?" description: "Is C & F Legal or Hamish Fletcher Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/c-and-f-legal-vs-hamish-fletcher-lawyers" publisher: "Brandwave" --- # C & F Legal vs Hamish Fletcher Lawyers: Which is more popular in New Zealand? Is C & F Legal or Hamish Fletcher Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: C & F Legal and Hamish Fletcher Lawyers - **Competitive set**: Nelson law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **C & F Legal Share of Search**: 18% - **Hamish Fletcher Lawyers Share of Search**: 22% ## Is C & F Legal or Hamish Fletcher Lawyers more popular in search? - In October 2026, Hamish Fletcher Lawyers had more branded searches than C & F Legal among Nelson law firms in New Zealand. Hamish Fletcher Lawyers had about 110 branded searches, while C & F Legal had 90. Hamish Fletcher Lawyers made up 22% of all Nelson law firm searches we track, and C & F Legal accounted for 18%. - The lead changed hands 4 times in the 12 months ending October 2026: C & F Legal took it in May 2026, Hamish Fletcher Lawyers took it in July 2026, C & F Legal took it in August 2026, Hamish Fletcher Lawyers took it in October 2026. - Across the 12 months ending October 2026, C & F Legal’s share of searches among Nelson law firms in New Zealand moved from 12.3% to 18%, and its estimated monthly branded searches moved from 80 to 90. - Across the 12 months ending October 2026, Hamish Fletcher Lawyers’ share of searches among Nelson law firms in New Zealand moved from 15.4% to 22%, and its estimated monthly branded searches moved from 100 to 110. ## Top Nelson law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, C & F Legal appeared in all three answers. Hamish Fletcher Lawyers was mentioned in two out of three: in two of the three ChatGPT answers. C & F Legal was listed before Hamish Fletcher Lawyers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | C & F Legal | 1st | 3 of 3 | 3 of 3 | | Stallard Law | 2nd | 3 of 3 | 3 of 3 | | Vanderwerff Shaw Lawyers | 3rd | 3 of 3 | 3 of 3 | | Hamish Fletcher Lawyers | 4th | 2 of 3 | 2 of 3 | | Atkinson Crehan | 5th | 1 of 3 | 1 of 3 | | Glasgow Harley | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Nelson law firms - Asked ChatGPT "Which law firm should I hire in Nelson, New Zealand?": 1. C & F Legal, 2. Stallard Law, 3. Vanderwerff Shaw Lawyers, 4. Hamish Fletcher Lawyers - Asked ChatGPT "What are the best law firms in Nelson, New Zealand?": 1. C & F Legal, 2. Stallard Law, 3. Atkinson Crehan, 4. Hamish Fletcher Lawyers, 5. Vanderwerff Shaw Lawyers - Asked ChatGPT "What's the best law firm in Nelson, New Zealand for legal advice?": 1. C & F Legal, 2. Vanderwerff Shaw Lawyers, 3. Stallard Law Not named in any answer: Glasgow Harley. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Nelson law firms in October 2026? - In October 2026, Hamish Fletcher Lawyers overtook C & F Legal to rank 3rd among Nelson law firms in New Zealand, with 22% of the searches. - In October 2026, C & F Legal lost share of searches among Nelson law firms in New Zealand, from 20.3% to 18%. ## How has branded search for C & F Legal and Hamish Fletcher Lawyers changed in New Zealand over the last 12 months? | Month | C & F Legal estimated searches | C & F Legal Share of Search | C & F Legal rank | Hamish Fletcher Lawyers estimated searches | Hamish Fletcher Lawyers Share of Search | Hamish Fletcher Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 80 | 12.3% | 5 | 100 | 15.4% | 3 | | Dec 2025 | 70 | 13.2% | 4 | 110 | 20.8% | 2 | | Jan 2026 | 60 | 9.8% | 5 | 130 | 21.3% | 3 | | Feb 2026 | 80 | 14.8% | 3 | 80 | 14.8% | 4 | | Mar 2026 | 110 | 15.5% | 4 | 120 | 16.9% | 3 | | Apr 2026 | 70 | 13.5% | 4 | 90 | 17.3% | 3 | | May 2026 | 90 | 17.6% | 3 | 80 | 15.7% | 4 | | Jun 2026 | 100 | 16.9% | 3 | 90 | 15.3% | 4 | | Jul 2026 | 90 | 15% | 4 | 100 | 16.7% | 3 | | Aug 2026 | 110 | 18% | 3 | 80 | 13.1% | 4 | | Sep 2026 | 130 | 20.3% | 3 | 130 | 20.3% | 4 | | Oct 2026 | 90 | 18% | 4 | 110 | 22% | 3 | ## How are C & F Legal’s and Hamish Fletcher Lawyers’ branded searches counted? Brandwave collects information about searches that people make online using C & F Legal’s and Hamish Fletcher Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **C & F Legal**: Measured on the search terms “c and f legal” and “c&f legal”, summed into one figure. - **Hamish Fletcher Lawyers**: Measured on the search terms “hamish fletcher lawyers”, “hamish fletcher nelson” and “hflaw”, summed into one figure. - [C & F Legal profile](/demand/nz/brands/c-and-f-legal) - [Hamish Fletcher Lawyers profile](/demand/nz/brands/hamish-fletcher-lawyers) - [All Nelson law firms in New Zealand](/demand/nz/locations/nelson/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is C & F Legal or Hamish Fletcher Lawyers more popular in search? In October 2026, Hamish Fletcher Lawyers had more branded searches than C & F Legal among Nelson law firms in New Zealand. Hamish Fletcher Lawyers had about 110 branded searches, while C & F Legal had 90. Hamish Fletcher Lawyers made up 22% of all Nelson law firm searches we track, and C & F Legal accounted for 18%. ## Cite this page Brandwave. "C & F Legal vs Hamish Fletcher Lawyers: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/c-and-f-legal-vs-hamish-fletcher-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/c-and-f-legal-vs-hamish-fletcher-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.