---
title: "BYD vs XPENG: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BYD or XPENG? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/byd-vs-xpeng"
publisher: "Brandwave"
---

# BYD vs XPENG: Which is more popular by branded search in New Zealand?

Which is more popular in search, BYD or XPENG? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BYD and XPENG
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BYD Share of Search**: 4.3%
- **XPENG Share of Search**: 0.55%

## Which is more popular in search, BYD or XPENG?

- In August 2026, BYD had more branded searches than XPENG among car brands in New Zealand. BYD was estimated to have 53.2K branded searches compared to XPENG’s 6.8K, and held a 4.3% Share of Search versus XPENG’s 0.55%.
- BYD was ahead of XPENG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BYD’s estimated Share of Search among car brands in New Zealand moved from 2.6% to 4.3%, and its estimated monthly branded searches moved from 31.6K to 53.2K.
- Across the 11 months ending August 2026, XPENG’s estimated Share of Search among car brands in New Zealand moved from 0.19% to 0.55%, and its estimated monthly branded searches moved from 2.4K to 6.8K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, BYD rose from 4th to 3rd among car brands in New Zealand.
- In August 2026, XPENG fell from 31st to 43rd among car brands in New Zealand.

## Month by month

| Month | BYD estimated searches | BYD Share of Search | BYD rank | XPENG estimated searches | XPENG Share of Search | XPENG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 31.6K | 2.6% | 16 | 2.4K | 0.19% | 63 |
| Nov 2025 | 37.1K | 3.1% | 10 | 3.2K | 0.27% | 58 |
| Dec 2025 | 31.6K | 2.8% | 14 | 2.1K | 0.19% | 66 |
| Jan 2026 | 49.3K | 3.8% | 7 | 3.6K | 0.28% | 57 |
| Feb 2026 | 35.8K | 3% | 11 | 3.9K | 0.33% | 58 |
| Mar 2026 | 105K | 7.1% | 2 | 8.2K | 0.55% | 43 |
| Apr 2026 | 91.1K | 6.9% | 2 | 8.3K | 0.64% | 41 |
| May 2026 | 65.3K | 5% | 3 | 6.8K | 0.52% | 45 |
| Jun 2026 | 60.3K | 5.1% | 3 | 5.3K | 0.44% | 48 |
| Jul 2026 | 48.7K | 4.2% | 4 | 9.6K | 0.82% | 31 |
| Aug 2026 | 53.2K | 4.3% | 3 | 6.8K | 0.55% | 43 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BYD’s and XPENG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BYD**: Measured on the search terms “atto 3”, “atto3”, “byd”, “byd atto 1”, “byd atto 2”, “byd atto 3”, “byd car”, “byd cars”, “byd dolphin”, “byd new zealand”, “byd nz”, “byd seal”, “byd seal lion 6”, “byd sealion 7” and “byd shark 6”, summed into one figure.
- **XPENG**: Measured on the search terms “xpeng”, “xpeng car”, “xpeng cars”, “xpeng g6”, “xpeng g9”, “xpeng new zealand”, “xpeng nz” and “xpeng p7”, summed into one figure.

- [BYD profile](/demand/nz/brands/byd)
- [XPENG profile](/demand/nz/brands/xpeng)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BYD or XPENG?

In August 2026, BYD had more branded searches than XPENG among car brands in New Zealand. BYD was estimated to have 53.2K branded searches compared to XPENG’s 6.8K, and held a 4.3% Share of Search versus XPENG’s 0.55%.

## Cite this page

Brandwave. "BYD vs XPENG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/byd-vs-xpeng

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/byd-vs-xpeng. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.