---
title: "BYD vs Lexus: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BYD or Lexus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/byd-vs-lexus"
publisher: "Brandwave"
---

# BYD vs Lexus: Which is more popular by branded search in New Zealand?

Which is more popular in search, BYD or Lexus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BYD and Lexus
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BYD Share of Search**: 4.3%
- **Lexus Share of Search**: 1.4%

## Which is more popular in search, BYD or Lexus?

- In August 2026, BYD had more branded searches than Lexus among car brands in New Zealand. BYD was estimated to have 53.2K branded searches compared to Lexus’ 16.9K, and held a 4.3% Share of Search versus Lexus’ 1.4%.
- BYD was ahead of Lexus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BYD’s estimated Share of Search among car brands in New Zealand moved from 2.6% to 4.3%, and its estimated monthly branded searches moved from 31.6K to 53.2K.
- Across the 11 months ending August 2026, Lexus’ estimated Share of Search among car brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 16.2K to 16.9K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, BYD rose from 4th to 3rd among car brands in New Zealand.
- In August 2026, Lexus fell from 20th to 21st among car brands in New Zealand.

## Month by month

| Month | BYD estimated searches | BYD Share of Search | BYD rank | Lexus estimated searches | Lexus Share of Search | Lexus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 31.6K | 2.6% | 16 | 16.2K | 1.3% | 22 |
| Nov 2025 | 37.1K | 3.1% | 10 | 14.9K | 1.2% | 22 |
| Dec 2025 | 31.6K | 2.8% | 14 | 15.3K | 1.4% | 20 |
| Jan 2026 | 49.3K | 3.8% | 7 | 18.7K | 1.4% | 18 |
| Feb 2026 | 35.8K | 3% | 11 | 17.4K | 1.4% | 19 |
| Mar 2026 | 105K | 7.1% | 2 | 18.6K | 1.3% | 20 |
| Apr 2026 | 91.1K | 6.9% | 2 | 15.6K | 1.2% | 22 |
| May 2026 | 65.3K | 5% | 3 | 17.8K | 1.4% | 21 |
| Jun 2026 | 60.3K | 5.1% | 3 | 14.7K | 1.2% | 21 |
| Jul 2026 | 48.7K | 4.2% | 4 | 15.3K | 1.3% | 20 |
| Aug 2026 | 53.2K | 4.3% | 3 | 16.9K | 1.4% | 21 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BYD’s and Lexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BYD**: Measured on the search terms “atto 3”, “atto3”, “byd”, “byd atto 1”, “byd atto 2”, “byd atto 3”, “byd car”, “byd cars”, “byd dolphin”, “byd new zealand”, “byd nz”, “byd seal”, “byd seal lion 6”, “byd sealion 7” and “byd shark 6”, summed into one figure.
- **Lexus**: Measured on the search terms “lexus”, “lexus car”, “lexus cars”, “lexus es”, “lexus is”, “lexus lx”, “lexus new zealand”, “lexus nx”, “lexus nz”, “lexus rx”, “lexus rz” and “lexus ux”, summed into one figure.

- [BYD profile](/demand/nz/brands/byd)
- [Lexus profile](/demand/nz/brands/lexus)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BYD or Lexus?

In August 2026, BYD had more branded searches than Lexus among car brands in New Zealand. BYD was estimated to have 53.2K branded searches compared to Lexus’ 16.9K, and held a 4.3% Share of Search versus Lexus’ 1.4%.

## Cite this page

Brandwave. "BYD vs Lexus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/byd-vs-lexus

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/byd-vs-lexus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.