---
title: "Buzzsprout vs Captivate: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Buzzsprout or Captivate? Compare estimated monthly branded-search demand and Share of Search inside the Podcast hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/buzzsprout-vs-captivate"
publisher: "Brandwave"
---

# Buzzsprout vs Captivate: Which is more popular by branded search in New Zealand?

Which is more popular in search, Buzzsprout or Captivate? Compare estimated monthly branded-search demand and Share of Search inside the Podcast hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Buzzsprout and Captivate
- **Competitive set**: Podcast hosting platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Buzzsprout Share of Search**: 22.7%
- **Captivate Share of Search**: 3.1%

## Which is more popular in search, Buzzsprout or Captivate?

- In August 2026, Buzzsprout had more branded searches than Captivate among podcast hosting platforms in New Zealand. Buzzsprout was estimated to have 370 branded searches compared to Captivate’s 50, and held a 22.7% Share of Search versus Captivate’s 3.1%.
- Buzzsprout was ahead of Captivate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buzzsprout’s estimated Share of Search among podcast hosting platforms in New Zealand moved from 21.8% to 22.7%, and its estimated monthly branded searches moved from 340 to 370.
- Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand moved from 1.9% to 3.1%, and its estimated monthly branded searches moved from 30 to 50.

## How did search popularity change for New Zealand podcast hosting platforms in August 2026?

- In August 2026, Buzzsprout gained estimated Share of Search among podcast hosting platforms in New Zealand, from 20.3% to 22.7%.
- Estimated monthly branded searches for Captivate in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026.

## Month by month

| Month | Buzzsprout estimated searches | Buzzsprout Share of Search | Buzzsprout rank | Captivate estimated searches | Captivate Share of Search | Captivate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 340 | 21.8% | 2 | 30 | 1.9% | 6 |
| Nov 2025 | 340 | 22.7% | 3 | 20 | 1.3% | 6 |
| Dec 2025 | 200 | 16.3% | 3 | 30 | 2.4% | 6 |
| Jan 2026 | 230 | 17.2% | 3 | 30 | 2.2% | 6 |
| Feb 2026 | 240 | 17.1% | 3 | 20 | 1.4% | 6 |
| Mar 2026 | 440 | 22.8% | 2 | 50 | 2.6% | 5 |
| Apr 2026 | 430 | 26.5% | 2 | 60 | 3.7% | 5 |
| May 2026 | 440 | 24.4% | 2 | 50 | 2.8% | 6 |
| Jun 2026 | 440 | 26.3% | 2 | 60 | 3.6% | 5 |
| Jul 2026 | 310 | 20.3% | 2 | 50 | 3.3% | 5 |
| Aug 2026 | 370 | 22.7% | 2 | 50 | 3.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Buzzsprout’s and Captivate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Buzzsprout**: Measured on the search terms “buzzsprout”, “buzzsprout com”, “buzzsprout podcast” and “buzzsprout podcast hosting”, summed into one figure.
- **Captivate**: Measured on the search terms “captivate fm”, “captivate podcast” and “captivate podcast hosting”, summed into one figure.

- [Buzzsprout profile](/demand/nz/brands/buzzsprout)
- [Captivate profile](/demand/nz/brands/captivate)
- [All podcast hosting platforms in New Zealand](/demand/nz/categories/nz-podcast-hosting-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Buzzsprout or Captivate?

In August 2026, Buzzsprout had more branded searches than Captivate among podcast hosting platforms in New Zealand. Buzzsprout was estimated to have 370 branded searches compared to Captivate’s 50, and held a 22.7% Share of Search versus Captivate’s 3.1%.

## Cite this page

Brandwave. "Buzzsprout vs Captivate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/buzzsprout-vs-captivate

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buzzsprout-vs-captivate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.