--- title: "Buzz Recruitment vs Sidekicker: Which is searched more in New Zealand?" description: "Is Buzz Recruitment or Sidekicker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hospitality recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/buzz-recruitment-vs-sidekicker" publisher: "Brandwave" --- # Buzz Recruitment vs Sidekicker: Which is searched more in New Zealand? Is Buzz Recruitment or Sidekicker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hospitality recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buzz Recruitment and Sidekicker - **Competitive set**: Hospitality recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Buzz Recruitment Share of Search**: 0.93% - **Sidekicker Share of Search**: 73.4% ## Is Buzz Recruitment or Sidekicker more popular in search? - In September 2026, Sidekicker had more branded searches than Buzz Recruitment among hospitality recruitment agencies in New Zealand. Sidekicker had about 5,520 branded searches, while Buzz Recruitment had 70. Sidekicker made up 73.4% of all hospitality recruitment agency searches we track, and Buzz Recruitment accounted for 0.93%. - Sidekicker was ahead of Buzz Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Buzz Recruitment’s share of searches among hospitality recruitment agencies in New Zealand moved from 3.3% to 0.93%, and its estimated monthly branded searches moved from 330 to 70. - Across the 12 months ending September 2026, Sidekicker’s share of searches among hospitality recruitment agencies in New Zealand moved from 82.2% to 73.4%, and its estimated monthly branded searches moved from 8.2K to 5.5K. ## Top hospitality recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sidekicker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buzz Recruitment was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buzz Recruitment and Sidekicker were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hospo HR | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hospoworld Resourcing | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sidekicker | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Providore Recruitment | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Buzz Recruitment | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | The Recruitment Network | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about hospitality recruitment agencies - Asked ChatGPT "Which hospitality recruitment agency should I hire in New Zealand?": 1. Hospo HR, 2. Hospoworld Resourcing, 3. Providore Recruitment - Asked ChatGPT "What are the best hospitality recruitment agencies in New Zealand?": 1. Hospo HR, 2. Hospoworld Resourcing, 3. Buzz Recruitment, 4. Sidekicker - Asked ChatGPT "What's the best hospitality recruitment agency in New Zealand for hospitality staff?": 1. Hospo HR, 2. Sidekicker, 3. Providore Recruitment, 4. Hospoworld Resourcing - Searched Google, AI Overview "hospitality recruitment agencies nz": named none of the brands we track - Searched Google, AI Overview "chef recruitment nz": 1. The Recruitment Network Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand hospitality recruitment agencies in September 2026? - Estimated monthly branded searches for Buzz Recruitment in New Zealand fell 78.8% over 12 measured months, from 330 to 70 in September 2026. - Estimated monthly branded searches for Sidekicker in New Zealand fell 32.7% over 12 measured months, from 8.2K to 5.5K in September 2026. ## Month by month | Month | Buzz Recruitment estimated searches | Buzz Recruitment Share of Search | Buzz Recruitment rank | Sidekicker estimated searches | Sidekicker Share of Search | Sidekicker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 330 | 3.3% | 3 | 8.2K | 82.2% | 1 | | Nov 2025 | 220 | 1.5% | 4 | 12.3K | 84.5% | 1 | | Dec 2025 | 100 | 1.2% | 5 | 6.8K | 80.8% | 1 | | Jan 2026 | 80 | 1.2% | 4 | 5.5K | 79.3% | 1 | | Feb 2026 | 100 | 1.3% | 4 | 5.5K | 69.8% | 1 | | Mar 2026 | 120 | 0.97% | 4 | 10.1K | 81.1% | 1 | | Apr 2026 | 100 | 0.98% | 4 | 8.2K | 80.2% | 1 | | May 2026 | 100 | 1% | 4 | 6.7K | 69.9% | 1 | | Jun 2026 | 70 | 0.91% | 4 | 5.5K | 71% | 1 | | Jul 2026 | 50 | 0.67% | 4 | 5.5K | 73.6% | 1 | | Aug 2026 | 70 | 0.93% | 4 | 5.5K | 73.3% | 1 | | Sep 2026 | 70 | 0.93% | 4 | 5.5K | 73.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Buzz Recruitment’s and Sidekicker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buzz Recruitment**: Measured on the search terms “Buzz Recruitment” and “buzz recruitment jobs”, summed into one figure. - **Sidekicker**: Measured on the search terms “Sidekicker”, “sidekicker app” and “sidekicker jobs”, summed into one figure. - [Buzz Recruitment profile](/demand/nz/brands/buzz-recruitment) - [Sidekicker profile](/demand/nz/brands/sidekicker) - [All hospitality recruitment agencies in New Zealand](/demand/nz/categories/hospitality-recruitment-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buzz Recruitment or Sidekicker more popular in search? In September 2026, Sidekicker had more branded searches than Buzz Recruitment among hospitality recruitment agencies in New Zealand. Sidekicker had about 5,520 branded searches, while Buzz Recruitment had 70. Sidekicker made up 73.4% of all hospitality recruitment agency searches we track, and Buzz Recruitment accounted for 0.93%. ## Cite this page Brandwave. "Buzz Recruitment vs Sidekicker: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/buzz-recruitment-vs-sidekicker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buzz-recruitment-vs-sidekicker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.