--- title: "Buttondown vs MailerLite: Which is searched more in New Zealand?" description: "Is Buttondown or MailerLite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/buttondown-vs-mailerlite" publisher: "Brandwave" --- # Buttondown vs MailerLite: Which is searched more in New Zealand? Is Buttondown or MailerLite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buttondown and MailerLite - **Competitive set**: Newsletter platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Buttondown Share of Search**: 0.5% - **MailerLite Share of Search**: 6.6% ## Is Buttondown or MailerLite more popular in search? - In September 2026, MailerLite had more branded searches than Buttondown among newsletter platforms in New Zealand. MailerLite had about 1,600 branded searches, while Buttondown had 120. MailerLite made up 6.6% of all newsletter platform searches we track, and Buttondown accounted for 0.5%. - MailerLite was ahead of Buttondown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Buttondown’s share of searches among newsletter platforms in New Zealand moved from 0.38% to 0.5%, and its estimated monthly branded searches moved from 90 to 120. - Across the 12 months ending September 2026, MailerLite’s share of searches among newsletter platforms in New Zealand moved from 6.7% to 6.6%, and its estimated monthly branded searches held steady at 1.6K. ## Top newsletter platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MailerLite was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Buttondown did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | beehiiv | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Substack | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kit | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | MailerLite | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ghost | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Mailchimp | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Buttondown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about newsletter platforms - Asked ChatGPT "Which newsletter platform should I use in New Zealand?": 1. beehiiv, 2. Kit, 3. Substack, 4. Mailchimp - Asked ChatGPT "What are the best newsletter platforms in New Zealand?": 1. MailerLite, 2. Mailchimp, 3. Kit, 4. beehiiv - Asked ChatGPT "What's the best newsletter platform in New Zealand for paid newsletters?": 1. Substack, 2. beehiiv, 3. Ghost - Searched Google, AI Overview "best newsletter platform": 1. beehiiv, 2. Substack, 3. Kit, 4. Ghost, 5. MailerLite, 6. Mailchimp - Searched Google, AI Overview "paid newsletter platform": 1. beehiiv, 2. Substack, 3. Kit, 4. Ghost, 5. MailerLite Not named in any answer: Buttondown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand newsletter platforms in September 2026? - In September 2026, MailerLite lost share of searches among newsletter platforms in New Zealand, from 8.5% to 6.6%. - Estimated monthly branded searches for Buttondown in New Zealand rose 33.3% over 12 measured months, from 90 to 120 in September 2026. ## Month by month | Month | Buttondown estimated searches | Buttondown Share of Search | Buttondown rank | MailerLite estimated searches | MailerLite Share of Search | MailerLite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.38% | 7 | 1.6K | 6.7% | 3 | | Nov 2025 | 90 | 0.38% | 6 | 1.6K | 6.7% | 3 | | Dec 2025 | 100 | 0.54% | 6 | 1.3K | 7% | 3 | | Jan 2026 | 80 | 0.36% | 6 | 1.6K | 7.3% | 3 | | Feb 2026 | 80 | 0.36% | 7 | 1.6K | 7.1% | 3 | | Mar 2026 | 100 | 0.37% | 6 | 1.9K | 7% | 3 | | Apr 2026 | 110 | 0.45% | 5 | 1.9K | 7.7% | 3 | | May 2026 | 140 | 0.57% | 5 | 1.6K | 6.6% | 3 | | Jun 2026 | 120 | 0.49% | 5 | 1.9K | 7.7% | 3 | | Jul 2026 | 120 | 0.53% | 5 | 1.9K | 8.4% | 3 | | Aug 2026 | 120 | 0.54% | 5 | 1.9K | 8.5% | 3 | | Sep 2026 | 120 | 0.5% | 5 | 1.6K | 6.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Buttondown’s and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buttondown**: Measured on the search terms “buttondown” and “buttondown newsletter”, summed into one figure. - **MailerLite**: Measured on the search term “mailerlite”. - [Buttondown profile](/demand/nz/brands/buttondown) - [MailerLite profile](/demand/nz/brands/mailerlite) - [All newsletter platforms in New Zealand](/demand/nz/categories/nz-newsletter-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buttondown or MailerLite more popular in search? In September 2026, MailerLite had more branded searches than Buttondown among newsletter platforms in New Zealand. MailerLite had about 1,600 branded searches, while Buttondown had 120. MailerLite made up 6.6% of all newsletter platform searches we track, and Buttondown accounted for 0.5%. ## Cite this page Brandwave. "Buttondown vs MailerLite: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/buttondown-vs-mailerlite This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buttondown-vs-mailerlite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.