--- title: "Buster Crabb vs The Grille Cafe: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Buster Crabb or The Grille Cafe? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/buster-crabb-vs-the-grille-cafe" publisher: "Brandwave" --- # Buster Crabb vs The Grille Cafe: Which is more popular by branded search in New Zealand? Which is more popular in search, Buster Crabb or The Grille Cafe? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buster Crabb and The Grille Cafe - **Competitive set**: Invercargill restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Buster Crabb Share of Search**: 77.5% - **The Grille Cafe Share of Search**: 17.6% ## Which is more popular in search, Buster Crabb or The Grille Cafe? - In August 2026, Buster Crabb had more branded searches than The Grille Cafe among invercargill restaurants in New Zealand. Buster Crabb was estimated to have 2.7K branded searches compared to The Grille Cafe’s 610, and held a 77.5% Share of Search versus The Grille Cafe’s 17.6%. - Buster Crabb was ahead of The Grille Cafe in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Buster Crabb’s estimated Share of Search among invercargill restaurants in New Zealand moved from 79.5% to 77.5%, and its estimated monthly branded searches moved from 3.1K to 2.7K. - Across the 11 months ending August 2026, The Grille Cafe’s estimated Share of Search among invercargill restaurants in New Zealand moved from 16.2% to 17.6%, and its estimated monthly branded searches moved from 640 to 610. ## How did search popularity change for New Zealand invercargill restaurants in August 2026? - In August 2026, The Grille Cafe lost estimated Share of Search among invercargill restaurants in New Zealand, from 18.9% to 17.6%. - In August 2026, Buster Crabb lost estimated Share of Search among invercargill restaurants in New Zealand, from 78.1% to 77.5%. ## Month by month | Month | Buster Crabb estimated searches | Buster Crabb Share of Search | Buster Crabb rank | The Grille Cafe estimated searches | The Grille Cafe Share of Search | The Grille Cafe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 79.5% | 1 | 640 | 16.2% | 2 | | Nov 2025 | 3.7K | 83.7% | 1 | 600 | 13.6% | 2 | | Dec 2025 | 3.8K | 78.1% | 1 | 780 | 16.1% | 2 | | Jan 2026 | 3.7K | 76.1% | 1 | 880 | 18.1% | 2 | | Feb 2026 | 4.3K | 81.7% | 1 | 750 | 14.1% | 2 | | Mar 2026 | 3.6K | 76.9% | 1 | 880 | 18.8% | 2 | | Apr 2026 | 3K | 82.2% | 1 | 530 | 14.3% | 2 | | May 2026 | 3.1K | 78.5% | 1 | 730 | 18.3% | 2 | | Jun 2026 | 2.5K | 79.4% | 1 | 520 | 16.2% | 2 | | Jul 2026 | 2.6K | 78.1% | 1 | 630 | 18.9% | 2 | | Aug 2026 | 2.7K | 77.5% | 1 | 610 | 17.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Buster Crabb’s and The Grille Cafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buster Crabb**: Measured on the search terms “buster crabb”, “buster crabb menu” and “buster crabb restaurant”, summed into one figure. - **The Grille Cafe**: Measured on the search terms “the grille cafe”, “the grille cafe invercargill” and “the grille invercargill”, summed into one figure. - [Buster Crabb profile](/demand/nz/brands/buster-crabb) - [The Grille Cafe profile](/demand/nz/brands/the-grille-cafe) - [All invercargill restaurants in New Zealand](/demand/nz/categories/nz-invercargill-restaurants): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Buster Crabb or The Grille Cafe? In August 2026, Buster Crabb had more branded searches than The Grille Cafe among invercargill restaurants in New Zealand. Buster Crabb was estimated to have 2.7K branded searches compared to The Grille Cafe’s 610, and held a 77.5% Share of Search versus The Grille Cafe’s 17.6%. ## Cite this page Brandwave. "Buster Crabb vs The Grille Cafe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/buster-crabb-vs-the-grille-cafe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buster-crabb-vs-the-grille-cafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.