--- title: "Buster Crabb vs SALT: Which is searched more in New Zealand?" description: "Is Buster Crabb or SALT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/buster-crabb-vs-salt-invercargill" publisher: "Brandwave" --- # Buster Crabb vs SALT: Which is searched more in New Zealand? Is Buster Crabb or SALT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buster Crabb and SALT - **Competitive set**: Invercargill restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Buster Crabb Share of Search**: 55.3% - **SALT Share of Search**: 20.6% ## Is Buster Crabb or SALT more popular in search? - In September 2026, Buster Crabb had more branded searches than SALT among Invercargill restaurants in New Zealand. Buster Crabb had about 2,680 branded searches, while SALT had 1,000. Buster Crabb made up 55.3% of all Invercargill restaurant searches we track, and SALT accounted for 20.6%. - Buster Crabb was ahead of SALT in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Buster Crabb’s share of searches among Invercargill restaurants in New Zealand moved from 78.1% to 55.3%, and its estimated monthly branded searches moved from 3.1K to 2.7K. - Across the 12 months ending September 2026, SALT’s share of searches among Invercargill restaurants in New Zealand moved from 0% to 20.6%, and its estimated monthly branded searches moved from 0 to 1K. ## Top Invercargill restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, both Buster Crabb and SALT showed up in all three answers. Buster Crabb was listed before SALT in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Saucy Chef | 1st | 2 of 3 | 2 of 3 | | Buster Crabb | 2nd | 3 of 3 | 3 of 3 | | SALT | 3rd | 3 of 3 | 3 of 3 | | The Grille Cafe | Not ranked | 0 of 3 | 0 of 3 | | Da Vinci's Pizzeria Invercargill | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Invercargill restaurants - Asked ChatGPT "Which restaurant should I go to in Invercargill, New Zealand?": 1. SALT, 2. Buster Crabb - Asked ChatGPT "What are the best restaurants in Invercargill, New Zealand?": 1. The Saucy Chef, 2. Buster Crabb, 3. SALT - Asked ChatGPT "What's the best restaurant in Invercargill, New Zealand for a meal out?": 1. The Saucy Chef, 2. Buster Crabb, 3. SALT Not named in any answer: The Grille Cafe and Da Vinci's Pizzeria Invercargill. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill restaurants in September 2026? - In September 2026, Buster Crabb gained share of searches among Invercargill restaurants in New Zealand, from 54.1% to 55.3%. - In September 2026, SALT lost share of searches among Invercargill restaurants in New Zealand, from 26.3% to 20.6%. ## Month by month | Month | Buster Crabb estimated searches | Buster Crabb Share of Search | Buster Crabb rank | SALT estimated searches | SALT Share of Search | SALT rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 78.1% | 1 | 0 | 0% | 5 | | Nov 2025 | 3.7K | 78.9% | 1 | 0 | 0% | 5 | | Dec 2025 | 3.8K | 73.5% | 1 | 0 | 0% | 5 | | Jan 2026 | 3.7K | 71.2% | 1 | 0 | 0% | 5 | | Feb 2026 | 4.3K | 76.8% | 1 | 0 | 0% | 5 | | Mar 2026 | 3.6K | 73.6% | 1 | 70 | 1.4% | 5 | | Apr 2026 | 3K | 73.8% | 1 | 210 | 5.1% | 4 | | May 2026 | 3.1K | 50.9% | 1 | 1.9K | 30.8% | 2 | | Jun 2026 | 2.5K | 43.8% | 1 | 2.4K | 41.2% | 2 | | Jul 2026 | 2.6K | 47.3% | 1 | 1.9K | 34.4% | 2 | | Aug 2026 | 2.7K | 54.1% | 1 | 1.3K | 26.3% | 2 | | Sep 2026 | 2.7K | 55.3% | 1 | 1K | 20.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Buster Crabb’s and SALT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buster Crabb**: Measured on the search terms “buster crabb”, “buster crabb menu” and “buster crabb restaurant”, summed into one figure. - **SALT**: Measured on the search term “salt invercargill”. - [Buster Crabb profile](/demand/nz/brands/buster-crabb) - [SALT profile](/demand/nz/brands/salt-invercargill) - [All Invercargill restaurants in New Zealand](/demand/nz/locations/invercargill/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buster Crabb or SALT more popular in search? In September 2026, Buster Crabb had more branded searches than SALT among Invercargill restaurants in New Zealand. Buster Crabb had about 2,680 branded searches, while SALT had 1,000. Buster Crabb made up 55.3% of all Invercargill restaurant searches we track, and SALT accounted for 20.6%. ## Cite this page Brandwave. "Buster Crabb vs SALT: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/buster-crabb-vs-salt-invercargill This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buster-crabb-vs-salt-invercargill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.