---
title: "BusinessDesk vs The Press: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BusinessDesk or The Press? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/businessdesk-vs-the-press"
publisher: "Brandwave"
---

# BusinessDesk vs The Press: Which is more popular by branded search in New Zealand?

Which is more popular in search, BusinessDesk or The Press? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BusinessDesk and The Press
- **Competitive set**: news publishers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BusinessDesk Share of Search**: 0.07%
- **The Press Share of Search**: 1.3%

## Which is more popular in search, BusinessDesk or The Press?

- In August 2026, The Press had more branded searches than BusinessDesk among news publishers in New Zealand. The Press was estimated to have 109K branded searches compared to BusinessDesk’s 5.8K, and held a 1.3% Share of Search versus BusinessDesk’s 0.07%.
- The Press was ahead of BusinessDesk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BusinessDesk’s estimated Share of Search among news publishers in New Zealand moved from 0.06% to 0.07%, and its estimated monthly branded searches moved from 4.6K to 5.8K.
- Across the 11 months ending August 2026, The Press’ estimated Share of Search among news publishers in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 109K.

## How did search popularity change for New Zealand news publishers in August 2026?

- Estimated monthly branded searches for BusinessDesk in New Zealand rose 27.8% over 11 measured months, from 4.6K to 5.8K in August 2026.

## Month by month

| Month | BusinessDesk estimated searches | BusinessDesk Share of Search | BusinessDesk rank | The Press estimated searches | The Press Share of Search | The Press rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.6K | 0.06% | 11 | 109K | 1.4% | 6 |
| Nov 2025 | 5.4K | 0.07% | 11 | 89.9K | 1.2% | 6 |
| Dec 2025 | 3.7K | 0.05% | 11 | 89.9K | 1.2% | 6 |
| Jan 2026 | 3.8K | 0.05% | 11 | 92.9K | 1.1% | 6 |
| Feb 2026 | 4.5K | 0.07% | 11 | 90K | 1.3% | 6 |
| Mar 2026 | 4.7K | 0.06% | 11 | 93.2K | 1.1% | 6 |
| Apr 2026 | 4.6K | 0.06% | 11 | 90.1K | 1.1% | 6 |
| May 2026 | 4.6K | 0.06% | 11 | 90.4K | 1.2% | 6 |
| Jun 2026 | 4.6K | 0.06% | 11 | 91K | 1.2% | 6 |
| Jul 2026 | 5.5K | 0.07% | 11 | 91.2K | 1.1% | 6 |
| Aug 2026 | 5.8K | 0.07% | 11 | 109K | 1.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BusinessDesk’s and The Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BusinessDesk**: Measured on the search terms “business desk”, “BusinessDesk”, “businessdesk nz” and “businessdesk quiz”, summed into one figure.
- **The Press**: Measured on the search terms “chch the press”, “christchurch press”, “stuff the press”, “the christchurch press”, “The Press”, “the press chch”, “the press christchurch”, “the press news”, “the press news today”, “the press nz”, “the press quiz” and “the press stuff”, summed into one figure.

- [BusinessDesk profile](/demand/nz/brands/businessdesk)
- [The Press profile](/demand/nz/brands/the-press)
- [All news publishers in New Zealand](/demand/nz/categories/nz-news-publishers): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BusinessDesk or The Press?

In August 2026, The Press had more branded searches than BusinessDesk among news publishers in New Zealand. The Press was estimated to have 109K branded searches compared to BusinessDesk’s 5.8K, and held a 1.3% Share of Search versus BusinessDesk’s 0.07%.

## Cite this page

Brandwave. "BusinessDesk vs The Press: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/businessdesk-vs-the-press

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/businessdesk-vs-the-press. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.