--- title: "BusinessDesk vs The Post: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BusinessDesk or The Post? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/businessdesk-vs-the-post" publisher: "Brandwave" --- # BusinessDesk vs The Post: Which is more popular by branded search in New Zealand? Which is more popular in search, BusinessDesk or The Post? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BusinessDesk and The Post - **Competitive set**: news publishers - **Market**: New Zealand - **Month measured**: Aug 2026 - **BusinessDesk Share of Search**: 0.07% - **The Post Share of Search**: 0.45% ## Which is more popular in search, BusinessDesk or The Post? - In August 2026, The Post had more branded searches than BusinessDesk among news publishers in New Zealand. The Post was estimated to have 37K branded searches compared to BusinessDesk’s 5.8K, and held a 0.45% Share of Search versus BusinessDesk’s 0.07%. - The Post was ahead of BusinessDesk in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BusinessDesk’s estimated Share of Search among news publishers in New Zealand moved from 0.06% to 0.07%, and its estimated monthly branded searches moved from 4.6K to 5.8K. - Across the 11 months ending August 2026, The Post’s estimated Share of Search among news publishers in New Zealand moved from 0.47% to 0.45%, and its estimated monthly branded searches moved from 37.1K to 37K. ## How did search popularity change for New Zealand news publishers in August 2026? - In August 2026, The Post rose from 9th to 8th among news publishers in New Zealand. - Estimated monthly branded searches for BusinessDesk in New Zealand rose 27.8% over 11 measured months, from 4.6K to 5.8K in August 2026. ## Month by month | Month | BusinessDesk estimated searches | BusinessDesk Share of Search | BusinessDesk rank | The Post estimated searches | The Post Share of Search | The Post rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 0.06% | 11 | 37.1K | 0.47% | 9 | | Nov 2025 | 5.4K | 0.07% | 11 | 35.3K | 0.49% | 9 | | Dec 2025 | 3.7K | 0.05% | 11 | 30.3K | 0.42% | 9 | | Jan 2026 | 3.8K | 0.05% | 11 | 31.8K | 0.38% | 8 | | Feb 2026 | 4.5K | 0.07% | 11 | 29.9K | 0.43% | 9 | | Mar 2026 | 4.7K | 0.06% | 11 | 33.9K | 0.41% | 9 | | Apr 2026 | 4.6K | 0.06% | 11 | 31.5K | 0.38% | 9 | | May 2026 | 4.6K | 0.06% | 11 | 30.5K | 0.41% | 9 | | Jun 2026 | 4.6K | 0.06% | 11 | 35.6K | 0.48% | 8 | | Jul 2026 | 5.5K | 0.07% | 11 | 31.5K | 0.39% | 9 | | Aug 2026 | 5.8K | 0.07% | 11 | 37K | 0.45% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BusinessDesk’s and The Post’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BusinessDesk**: Measured on the search terms “business desk”, “BusinessDesk”, “businessdesk nz” and “businessdesk quiz”, summed into one figure. - **The Post**: Measured on the search terms “dom post”, “dominion post”, “the dominion post”, “The Post”, “the post news”, “the post nz”, “the post quiz”, “the post quiz today” and “the post wellington”, summed into one figure. - [BusinessDesk profile](/demand/nz/brands/businessdesk) - [The Post profile](/demand/nz/brands/the-post) - [All news publishers in New Zealand](/demand/nz/categories/nz-news-publishers): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BusinessDesk or The Post? In August 2026, The Post had more branded searches than BusinessDesk among news publishers in New Zealand. The Post was estimated to have 37K branded searches compared to BusinessDesk’s 5.8K, and held a 0.45% Share of Search versus BusinessDesk’s 0.07%. ## Cite this page Brandwave. "BusinessDesk vs The Post: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/businessdesk-vs-the-post This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/businessdesk-vs-the-post. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.