--- title: "Business Technology Group vs CodeBlue: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Business Technology Group or CodeBlue? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/business-technology-group-vs-codeblue" publisher: "Brandwave" --- # Business Technology Group vs CodeBlue: Which is more popular by branded search in New Zealand? Which is more popular in search, Business Technology Group or CodeBlue? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Business Technology Group and CodeBlue - **Competitive set**: Tauranga IT service providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Business Technology Group Share of Search**: 19.8% - **CodeBlue Share of Search**: 40.1% ## Which is more popular in search, Business Technology Group or CodeBlue? - In August 2026, CodeBlue had more branded searches than Business Technology Group among tauranga IT service providers in New Zealand. CodeBlue was estimated to have 670 branded searches compared to Business Technology Group’s 330, and held a 40.1% Share of Search versus Business Technology Group’s 19.8%. - CodeBlue was ahead of Business Technology Group in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Business Technology Group’s estimated Share of Search among tauranga IT service providers in New Zealand moved from 33.7% to 19.8%, and its estimated monthly branded searches moved from 700 to 330. - Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among tauranga IT service providers in New Zealand moved from 35.1% to 40.1%, and its estimated monthly branded searches moved from 730 to 670. ## How did search popularity change for New Zealand tauranga IT service providers in August 2026? - In August 2026, CodeBlue gained estimated Share of Search among tauranga IT service providers in New Zealand, from 38% to 40.1%. - In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%. ## Month by month | Month | Business Technology Group estimated searches | Business Technology Group Share of Search | Business Technology Group rank | CodeBlue estimated searches | CodeBlue Share of Search | CodeBlue rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 700 | 33.7% | 2 | 730 | 35.1% | 1 | | Nov 2025 | 500 | 27.9% | 2 | 710 | 39.7% | 1 | | Dec 2025 | 480 | 31.6% | 2 | 560 | 36.8% | 1 | | Jan 2026 | 390 | 25.7% | 2 | 600 | 39.5% | 1 | | Feb 2026 | 350 | 22.4% | 3 | 640 | 41% | 1 | | Mar 2026 | 480 | 21.9% | 3 | 890 | 40.6% | 1 | | Apr 2026 | 350 | 22.7% | 3 | 600 | 39% | 1 | | May 2026 | 500 | 28.6% | 2 | 590 | 33.7% | 1 | | Jun 2026 | 500 | 28.1% | 2 | 630 | 35.4% | 1 | | Jul 2026 | 390 | 26% | 3 | 570 | 38% | 1 | | Aug 2026 | 330 | 19.8% | 3 | 670 | 40.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Business Technology Group’s and CodeBlue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Business Technology Group**: Measured on the search terms “btg it”, “btg nz”, “btg.co.nz” and “business technology group”, summed into one figure. - **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure. - [Business Technology Group profile](/demand/nz/brands/business-technology-group) - [CodeBlue profile](/demand/nz/brands/codeblue) - [All tauranga IT service providers in New Zealand](/demand/nz/categories/nz-tauranga-it-service-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Business Technology Group or CodeBlue? In August 2026, CodeBlue had more branded searches than Business Technology Group among tauranga IT service providers in New Zealand. CodeBlue was estimated to have 670 branded searches compared to Business Technology Group’s 330, and held a 40.1% Share of Search versus Business Technology Group’s 19.8%. ## Cite this page Brandwave. "Business Technology Group vs CodeBlue: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/business-technology-group-vs-codeblue This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/business-technology-group-vs-codeblue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.