---
title: "Bushman vs Off!: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bushman or Off!? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bushman-vs-off"
publisher: "Brandwave"
---

# Bushman vs Off!: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bushman or Off!? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bushman and Off!
- **Competitive set**: Insect repellent brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bushman Share of Search**: 49%
- **Off! Share of Search**: 20%

## Which is more popular in search, Bushman or Off!?

- In August 2026, Bushman had more branded searches than Off! among insect repellent brands in New Zealand. Bushman was estimated to have 490 branded searches compared to Off!’s 200, and held a 49% Share of Search versus Off!’s 20%.
- Bushman was ahead of Off! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bushman’s estimated Share of Search among insect repellent brands in New Zealand moved from 48% to 49%, and its estimated monthly branded searches held steady at 490.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand moved from 5.9% to 20%, and its estimated monthly branded searches moved from 60 to 200.

## How did search popularity change for New Zealand insect repellent brands in August 2026?

- In August 2026, Bushman gained estimated Share of Search among insect repellent brands in New Zealand, from 45.4% to 49%.
- Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.

## Month by month

| Month | Bushman estimated searches | Bushman Share of Search | Bushman rank | Off! estimated searches | Off! Share of Search | Off! rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 490 | 48% | 1 | 60 | 5.9% | 4 |
| Nov 2025 | 720 | 29.5% | 2 | 80 | 3.3% | 4 |
| Dec 2025 | 1K | 33.3% | 2 | 90 | 3% | 4 |
| Jan 2026 | 1K | 37.3% | 1 | 110 | 4.1% | 4 |
| Feb 2026 | 1K | 42.4% | 1 | 140 | 5.9% | 4 |
| Mar 2026 | 730 | 42.4% | 1 | 140 | 8.1% | 4 |
| Apr 2026 | 480 | 40.3% | 1 | 160 | 13.4% | 4 |
| May 2026 | 590 | 37.3% | 1 | 540 | 34.2% | 2 |
| Jun 2026 | 590 | 39.1% | 1 | 530 | 35.1% | 2 |
| Jul 2026 | 490 | 45.4% | 1 | 220 | 20.4% | 2 |
| Aug 2026 | 490 | 49% | 1 | 200 | 20% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bushman’s and Off!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bushman**: Measured on the search terms “bushman mosquito” and “bushman repellent”, summed into one figure.
- **Off!**: Measured on the search terms “deep woods off repellent”, “off bug repellent”, “off mosquito” and “off repellent”, summed into one figure.

- [Bushman profile](/demand/nz/brands/bushman)
- [Off! profile](/demand/nz/brands/off)
- [All insect repellent brands in New Zealand](/demand/nz/categories/nz-insect-repellent-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bushman or Off!?

In August 2026, Bushman had more branded searches than Off! among insect repellent brands in New Zealand. Bushman was estimated to have 490 branded searches compared to Off!’s 200, and held a 49% Share of Search versus Off!’s 20%.

## Cite this page

Brandwave. "Bushman vs Off!: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bushman-vs-off

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bushman-vs-off. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.