--- title: "Burt's Bees vs ergoPouch: Which is searched more in New Zealand?" description: "Is Burt's Bees or ergoPouch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleep sack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burts-bees-vs-ergopouch" publisher: "Brandwave" --- # Burt's Bees vs ergoPouch: Which is searched more in New Zealand? Is Burt's Bees or ergoPouch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleep sack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burt's Bees and ergoPouch - **Competitive set**: Baby sleep sack brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Burt's Bees Share of Search**: 10.4% - **ergoPouch Share of Search**: 20.6% ## Is Burt's Bees or ergoPouch more popular in search? - In September 2026, ergoPouch had more branded searches than Burt's Bees among baby sleep sack brands in New Zealand. ergoPouch had about 1,920 branded searches, while Burt's Bees had 970. ergoPouch made up 20.6% of all baby sleep sack brand searches we track, and Burt's Bees accounted for 10.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Burt's Bees took it in December 2025, ergoPouch took it in January 2026. - Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand moved from 14.5% to 10.4%, and its estimated monthly branded searches moved from 1.2K to 970. - Across the 12 months ending September 2026, ergoPouch’s share of searches among baby sleep sack brands in New Zealand moved from 20.2% to 20.6%, and its estimated monthly branded searches moved from 1.7K to 1.9K. ## Top baby sleep sack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ergoPouch appeared in all five answers. Burt's Bees was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ergoPouch was listed before Burt's Bees in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolbabe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ergoPouch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Love to Dream | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Nature Baby | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Ergobaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burt's Bees | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about baby sleep sack brands - Asked ChatGPT "Which baby sleep sack brand should I buy in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream - Asked ChatGPT "What are the best baby sleep sack brands in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. Nature Baby - Asked ChatGPT "What's the best baby sleep sack brand in New Zealand for safer sleep?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream - Searched Google, AI Overview "best sleep sack": 1. ergoPouch, 2. Love to Dream, 3. Burt's Bees - Searched Google, AI Overview "baby sleep sack brands nz": 1. ergoPouch, 2. Love to Dream, 3. Woolbabe, 4. Nature Baby Not named in any answer: Ergobaby. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby sleep sack brands in September 2026? - In September 2026, Ergobaby overtook ergoPouch to rank 2nd among baby sleep sack brands in New Zealand, with 23.7% of the searches. - In September 2026, ergoPouch lost share of searches among baby sleep sack brands in New Zealand, from 24.2% to 20.6%. - In September 2026, Burt's Bees lost share of searches among baby sleep sack brands in New Zealand, from 11.4% to 10.4%. ## Month by month | Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | ergoPouch estimated searches | ergoPouch Share of Search | ergoPouch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 14.5% | 4 | 1.7K | 20.2% | 2 | | Nov 2025 | 1.6K | 16.3% | 4 | 1.7K | 17.7% | 2 | | Dec 2025 | 1.7K | 23.4% | 1 | 1.2K | 16.8% | 4 | | Jan 2026 | 890 | 10.6% | 5 | 1.8K | 22% | 2 | | Feb 2026 | 720 | 8.9% | 6 | 1.8K | 21.8% | 2 | | Mar 2026 | 870 | 8.1% | 5 | 2.6K | 24.1% | 2 | | Apr 2026 | 750 | 7.5% | 5 | 2.5K | 25.2% | 2 | | May 2026 | 950 | 8.3% | 5 | 2.5K | 21.7% | 2 | | Jun 2026 | 920 | 10.4% | 5 | 2.1K | 23.9% | 2 | | Jul 2026 | 1.1K | 12% | 4 | 1.9K | 20.6% | 2 | | Aug 2026 | 980 | 11.4% | 5 | 2.1K | 24.2% | 1 | | Sep 2026 | 970 | 10.4% | 5 | 1.9K | 20.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Burt's Bees’ and ergoPouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burt's Bees**: Measured on the search terms “burt s bees”, “burts bees”, “burts bees cuticle cream”, “burts bees hand cream”, “burts bees inc”, “burts bees pomegranate” and “burtsbees”, summed into one figure. - **ergoPouch**: Measured on the search terms “cocoon ergopouch”, “ergo pouch”, “ergopouch”, “ergopouch 1 tog”, “ergopouch 2 5”, “ergopouch sleep sack”, “ergopouch tog” and “ergopouch tuck sheet”, summed into one figure. - [Burt's Bees profile](/demand/nz/brands/burts-bees) - [ergoPouch profile](/demand/nz/brands/ergopouch) - [All baby sleep sack brands in New Zealand](/demand/nz/categories/nz-baby-sleep-sack-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burt's Bees or ergoPouch more popular in search? In September 2026, ergoPouch had more branded searches than Burt's Bees among baby sleep sack brands in New Zealand. ergoPouch had about 1,920 branded searches, while Burt's Bees had 970. ergoPouch made up 20.6% of all baby sleep sack brand searches we track, and Burt's Bees accounted for 10.4%. ## Cite this page Brandwave. "Burt's Bees vs ergoPouch: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/burts-bees-vs-ergopouch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burts-bees-vs-ergopouch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.