--- title: "Burt's Bees vs ChapStick: Which is searched more in New Zealand?" description: "Is Burt's Bees or ChapStick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burts-bees-vs-chapstick" publisher: "Brandwave" --- # Burt's Bees vs ChapStick: Which is searched more in New Zealand? Is Burt's Bees or ChapStick more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burt's Bees and ChapStick - **Competitive set**: Lip care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Burt's Bees Share of Search**: 19.7% - **ChapStick Share of Search**: 10.6% ## Is Burt's Bees or ChapStick more popular in search? - In September 2026, Burt's Bees had more branded searches than ChapStick among lip care brands in New Zealand. Burt's Bees had about 1,780 branded searches, while ChapStick had 960. Burt's Bees made up 19.7% of all lip care brand searches we track, and ChapStick accounted for 10.6%. - Burt's Bees was ahead of ChapStick in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burt's Bees’ share of searches among lip care brands in New Zealand moved from 24.4% to 19.7%, and its estimated monthly branded searches moved from 1.9K to 1.8K. - Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands in New Zealand moved from 10.1% to 10.6%, and its estimated monthly branded searches moved from 770 to 960. ## Top lip care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Burt's Bees was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ChapStick did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lanolips | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dermal Therapy | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Burt's Bees | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Lucas Papaw | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blistex | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | ChapStick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carmex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip care brands - Asked ChatGPT "Which lip care brand should I buy in New Zealand?": 1. Dermal Therapy - Asked ChatGPT "What are the best lip care brands in New Zealand?": 1. Lanolips, 2. Dermal Therapy - Asked ChatGPT "What's the best lip care brand in New Zealand for dry lips?": 1. Dermal Therapy, 2. Lanolips - Searched Google, AI Overview "best lip balm": 1. Lanolips, 2. Burt's Bees - Searched Google, AI Overview "moisturising lip balm": 1. Dermal Therapy, 2. Burt's Bees, 3. Blistex Not named in any answer: Lucas Papaw, ChapStick and Carmex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lip care brands in September 2026? - In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%. - In September 2026, Burt's Bees lost share of searches among lip care brands in New Zealand, from 23.1% to 19.7%. ## Month by month | Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | ChapStick estimated searches | ChapStick Share of Search | ChapStick rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 24.4% | 1 | 770 | 10.1% | 5 | | Nov 2025 | 2.6K | 31% | 1 | 770 | 9% | 5 | | Dec 2025 | 2.8K | 29.7% | 1 | 770 | 8.3% | 5 | | Jan 2026 | 1.4K | 21.4% | 1 | 650 | 9.7% | 5 | | Feb 2026 | 1.1K | 19.3% | 2 | 540 | 9% | 6 | | Mar 2026 | 1.5K | 21.7% | 2 | 660 | 9.4% | 5 | | Apr 2026 | 1.7K | 23.2% | 1 | 750 | 10.2% | 5 | | May 2026 | 2.3K | 26.2% | 1 | 770 | 8.7% | 5 | | Jun 2026 | 2K | 23% | 2 | 770 | 8.8% | 5 | | Jul 2026 | 2.5K | 24.6% | 1 | 940 | 9.3% | 5 | | Aug 2026 | 2.4K | 23.1% | 1 | 960 | 9.3% | 5 | | Sep 2026 | 1.8K | 19.7% | 2 | 960 | 10.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Burt's Bees’ and ChapStick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burt's Bees**: Measured on the search terms “burt s bees”, “burts bees”, “burts bees chapstick”, “burts bees cuticle cream”, “burts bees hand cream”, “burts bees inc”, “burts bees lip balm”, “burts bees lip care”, “burts bees lip shimmer”, “burts bees pomegranate”, “burtsbees”, “burtsbees chapstick”, “burtsbees lip balm” and “burtsbees lip care”, summed into one figure. - **ChapStick**: Measured on the search terms “chapstick”, “chapstick lip balm”, “chapstick total hydration”, “cherry chapstick”, “flavored chapstick”, “spf chapstick” and “strawberry chapstick”, summed into one figure. - [Burt's Bees profile](/demand/nz/brands/burts-bees) - [ChapStick profile](/demand/nz/brands/chapstick) - [All lip care brands in New Zealand](/demand/nz/categories/nz-lip-care-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burt's Bees or ChapStick more popular in search? In September 2026, Burt's Bees had more branded searches than ChapStick among lip care brands in New Zealand. Burt's Bees had about 1,780 branded searches, while ChapStick had 960. Burt's Bees made up 19.7% of all lip care brand searches we track, and ChapStick accounted for 10.6%. ## Cite this page Brandwave. "Burt's Bees vs ChapStick: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/burts-bees-vs-chapstick This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burts-bees-vs-chapstick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.