--- title: "Burt's Bees vs Carmex: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Burt's Bees or Carmex? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burts-bees-vs-carmex" publisher: "Brandwave" --- # Burt's Bees vs Carmex: Which is more popular by branded search in New Zealand? Which is more popular in search, Burt's Bees or Carmex? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burt's Bees and Carmex - **Competitive set**: Lip care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Burt's Bees Share of Search**: 43.5% - **Carmex Share of Search**: 5.2% ## Which is more popular in search, Burt's Bees or Carmex? - In August 2026, Burt's Bees had more branded searches than Carmex among lip care brands in New Zealand. Burt's Bees was estimated to have 5.4K branded searches compared to Carmex’s 650, and held a 43.5% Share of Search versus Carmex’s 5.2%. - Burt's Bees was ahead of Carmex in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand moved from 45.7% to 43.5%, and its estimated monthly branded searches moved from 4.2K to 5.4K. - Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip care brands in New Zealand moved from 4.8% to 5.2%, and its estimated monthly branded searches moved from 440 to 650. ## How did search popularity change for New Zealand lip care brands in August 2026? - In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%. - In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%. ## Month by month | Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | Carmex estimated searches | Carmex Share of Search | Carmex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 45.7% | 1 | 440 | 4.8% | 5 | | Nov 2025 | 6K | 52.9% | 1 | 460 | 4.1% | 5 | | Dec 2025 | 5.9K | 49.7% | 1 | 580 | 4.9% | 5 | | Jan 2026 | 3.2K | 40.9% | 1 | 380 | 4.8% | 5 | | Feb 2026 | 2.6K | 38.1% | 1 | 410 | 6% | 5 | | Mar 2026 | 3.4K | 41.7% | 1 | 570 | 7% | 5 | | Apr 2026 | 3.7K | 44.4% | 1 | 460 | 5.5% | 5 | | May 2026 | 5.3K | 48.4% | 1 | 520 | 4.7% | 5 | | Jun 2026 | 5.5K | 47.8% | 1 | 510 | 4.5% | 5 | | Jul 2026 | 6K | 47.1% | 1 | 500 | 3.9% | 5 | | Aug 2026 | 5.4K | 43.5% | 1 | 650 | 5.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Burt's Bees’ and Carmex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burt's Bees**: Measured on the search terms “burt's bees”, “burt's bees lip balm”, “burts bees”, “burts bees beeswax lip balm”, “burts bees chapstick”, “burts bees cuticle cream”, “burts bees hand cream”, “burts bees inc”, “burts bees lemon butter cuticle cream”, “burts bees lip balm”, “burts bees lip care”, “burts bees lip shimmer”, “burts bees near me”, “burts bees nz”, “burts bees online”, “burts bees pomegranate”, “burts bees red dahlia”, “burts bees tinted lip balm”, “burts bees tinted lip balm red dahlia”, “burts bees tinted lip balm swatch”, “burtsbees”, “burtsbees chapstick”, “burtsbees com”, “burtsbees lip balm”, “burtsbees lip care” and “burtsbees nz”, summed into one figure. - **Carmex**: Measured on the search terms “balm carmex”, “carmex”, “carmex chapstick”, “carmex lip care”, “carmex near me”, “carmex new zealand” and “carmex nz”, summed into one figure. - [Burt's Bees profile](/demand/nz/brands/burts-bees) - [Carmex profile](/demand/nz/brands/carmex) - [All lip care brands in New Zealand](/demand/nz/categories/nz-lip-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Burt's Bees or Carmex? In August 2026, Burt's Bees had more branded searches than Carmex among lip care brands in New Zealand. Burt's Bees was estimated to have 5.4K branded searches compared to Carmex’s 650, and held a 43.5% Share of Search versus Carmex’s 5.2%. ## Cite this page Brandwave. "Burt's Bees vs Carmex: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/burts-bees-vs-carmex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burts-bees-vs-carmex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.