--- title: "Burton vs Patagonia: Which is searched more in New Zealand?" description: "Is Burton or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burton-vs-patagonia" publisher: "Brandwave" --- # Burton vs Patagonia: Which is searched more in New Zealand? Is Burton or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burton and Patagonia - **Competitive set**: Snow pants brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Burton Share of Search**: 1.8% - **Patagonia Share of Search**: 18.2% ## Is Burton or Patagonia more popular in search? - In September 2026, Patagonia had more branded searches than Burton among snow pants brands in New Zealand. Patagonia had about 14,800 branded searches, while Burton had 1,460. Patagonia made up 18.2% of all snow pants brand searches we track, and Burton accounted for 1.8%. - Patagonia was ahead of Burton in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burton’s share of searches among snow pants brands in New Zealand moved from 0.76% to 1.8%, and its estimated monthly branded searches moved from 630 to 1.5K. - Across the 12 months ending September 2026, Patagonia’s share of searches among snow pants brands in New Zealand moved from 17.8% to 18.2%, and its estimated monthly branded searches held steady at 14.8K. ## Top snow pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Patagonia appeared in all five answers. Burton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Burton and Patagonia were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Burton | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The North Face | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Helly Hansen | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Arc'teryx | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Macpac | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Volcom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roxy | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about snow pants brands - Asked ChatGPT "Which snow pants brand should I buy in New Zealand?": 1. Burton, 2. Macpac, 3. Patagonia, 4. Helly Hansen - Asked ChatGPT "What are the best snow pants brands in New Zealand?": 1. Burton, 2. Helly Hansen, 3. Patagonia, 4. The North Face, 5. Arc'teryx, 6. Macpac - Asked ChatGPT "What's the best snow pants brand in New Zealand for cold wet conditions?": 1. Arc'teryx, 2. Patagonia, 3. The North Face, 4. Helly Hansen - Searched Google, AI Overview "ski pants nz": 1. Macpac, 2. Roxy, 3. Patagonia - Searched Google, AI Overview "waterproof ski pants": 1. The North Face, 2. Patagonia, 3. Burton Not named in any answer: Volcom. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand snow pants brands in September 2026? - In September 2026, Arc'teryx overtook Patagonia to rank 2nd among snow pants brands in New Zealand, with 19.5% of the searches. - In September 2026, Patagonia lost share of searches among snow pants brands in New Zealand, from 20.8% to 18.2%. - In September 2026, Burton lost share of searches among snow pants brands in New Zealand, from 2.5% to 1.8%. ## Month by month | Month | Burton estimated searches | Burton Share of Search | Burton rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 630 | 0.76% | 7 | 14.8K | 17.8% | 2 | | Nov 2025 | 530 | 0.53% | 7 | 18.1K | 18.1% | 2 | | Dec 2025 | 510 | 0.44% | 7 | 18.1K | 15.7% | 2 | | Jan 2026 | 600 | 0.56% | 7 | 22.2K | 20.8% | 2 | | Feb 2026 | 1.2K | 1.4% | 7 | 18.1K | 20.9% | 2 | | Mar 2026 | 660 | 0.67% | 7 | 18.1K | 18.3% | 2 | | Apr 2026 | 720 | 0.67% | 7 | 22.2K | 20.7% | 2 | | May 2026 | 930 | 0.9% | 7 | 18.1K | 17.5% | 2 | | Jun 2026 | 1.4K | 1.1% | 7 | 18.1K | 14.7% | 2 | | Jul 2026 | 2.6K | 2.3% | 5 | 18.1K | 16.2% | 2 | | Aug 2026 | 2.7K | 2.5% | 5 | 22.2K | 20.8% | 2 | | Sep 2026 | 1.5K | 1.8% | 6 | 14.8K | 18.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Burton’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burton**: Measured on the search terms “burton jacket”, “burton snow”, “burton snow backpack”, “burton snow boots” and “burton snow gloves”, summed into one figure. - **Patagonia**: Measured on the search term “patagonia”. - [Burton profile](/demand/nz/brands/burton) - [Patagonia profile](/demand/nz/brands/patagonia) - [All snow pants brands in New Zealand](/demand/nz/categories/nz-snow-pants-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burton or Patagonia more popular in search? In September 2026, Patagonia had more branded searches than Burton among snow pants brands in New Zealand. Patagonia had about 14,800 branded searches, while Burton had 1,460. Patagonia made up 18.2% of all snow pants brand searches we track, and Burton accounted for 1.8%. ## Cite this page Brandwave. "Burton vs Patagonia: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/burton-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burton-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.