---
title: "Burton vs K2: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Burton or K2? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/burton-vs-k2"
publisher: "Brandwave"
---

# Burton vs K2: Which is more popular by branded search in New Zealand?

Which is more popular in search, Burton or K2? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burton and K2
- **Competitive set**: Ski and snowboard brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Burton Share of Search**: 48.1%
- **K2 Share of Search**: 12%

## Which is more popular in search, Burton or K2?

- In August 2026, Burton had more branded searches than K2 among ski and snowboard brands in New Zealand. Burton was estimated to have 4.1K branded searches compared to K2’s 1K, and held a 48.1% Share of Search versus K2’s 12%.
- Burton was ahead of K2 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burton’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 42.2% to 48.1%, and its estimated monthly branded searches moved from 940 to 4.1K.
- Across the 11 months ending August 2026, K2’s estimated Share of Search among ski and snowboard brands in New Zealand moved from 16.1% to 12%, and its estimated monthly branded searches moved from 360 to 1K.

## How did search popularity change for New Zealand ski and snowboard brands in August 2026?

- In August 2026, Burton lost estimated Share of Search among ski and snowboard brands in New Zealand, from 53.1% to 48.1%.
- Estimated monthly branded searches for K2 in New Zealand rose 180.6% over 11 measured months, from 360 to 1K in August 2026.

## Month by month

| Month | Burton estimated searches | Burton Share of Search | Burton rank | K2 estimated searches | K2 Share of Search | K2 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 940 | 42.2% | 1 | 360 | 16.1% | 3 |
| Nov 2025 | 710 | 49% | 1 | 180 | 12.4% | 3 |
| Dec 2025 | 710 | 45.2% | 1 | 190 | 12.1% | 5 |
| Jan 2026 | 860 | 45.5% | 1 | 210 | 11.1% | 4 |
| Feb 2026 | 1.5K | 54% | 1 | 290 | 10.2% | 4 |
| Mar 2026 | 1K | 47.2% | 1 | 300 | 14.2% | 3 |
| Apr 2026 | 1K | 45.1% | 1 | 330 | 14.6% | 3 |
| May 2026 | 1.3K | 42.8% | 1 | 460 | 15.1% | 3 |
| Jun 2026 | 1.8K | 47.2% | 1 | 520 | 13.5% | 4 |
| Jul 2026 | 4.6K | 53.1% | 1 | 1K | 11.7% | 3 |
| Aug 2026 | 4.1K | 48.1% | 1 | 1K | 12% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Burton’s and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burton**: Measured on the search terms “burton jacket”, “burton ripcord snowboard”, “burton ruler boa snowboard boots”, “burton ski”, “burton ski boots”, “burton ski gear”, “burton snow”, “burton snow backpack”, “burton snow boots”, “burton snow gloves”, “burton snowboard bindings”, “burton snowboard step on” and “snowboard burton process”, summed into one figure.
- **K2**: Measured on the search terms “k2 mindbender skis”, “k2 ski”, “k2 ski boots”, “k2 snowboard” and “ski k2 poacher”, summed into one figure.

- [Burton profile](/demand/nz/brands/burton)
- [K2 profile](/demand/nz/brands/k2)
- [All ski and snowboard brands in New Zealand](/demand/nz/categories/nz-ski-and-snowboard-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burton or K2?

In August 2026, Burton had more branded searches than K2 among ski and snowboard brands in New Zealand. Burton was estimated to have 4.1K branded searches compared to K2’s 1K, and held a 48.1% Share of Search versus K2’s 12%.

## Cite this page

Brandwave. "Burton vs K2: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/burton-vs-k2

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burton-vs-k2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.