--- title: "Burton vs Capita: Which is searched more in New Zealand?" description: "Is Burton or Capita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burton-vs-capita" publisher: "Brandwave" --- # Burton vs Capita: Which is searched more in New Zealand? Is Burton or Capita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burton and Capita - **Competitive set**: Ski and snowboard brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Burton Share of Search**: 19.3% - **Capita Share of Search**: 2.7% ## Is Burton or Capita more popular in search? - In September 2026, Burton had more branded searches than Capita among ski and snowboard brands in New Zealand. Burton had about 1,890 branded searches, while Capita had 260. Burton made up 19.3% of all ski and snowboard brand searches we track, and Capita accounted for 2.7%. - Burton was ahead of Capita in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burton’s share of searches among ski and snowboard brands in New Zealand moved from 14.5% to 19.3%, and its estimated monthly branded searches moved from 860 to 1.9K. - Across the 12 months ending September 2026, Capita’s share of searches among ski and snowboard brands in New Zealand moved from 3.5% to 2.7%, and its estimated monthly branded searches moved from 210 to 260. ## Top ski and snowboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Burton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Capita was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Burton was listed before Capita in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Burton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Jones Snowboards | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Salomon Ski | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Atomic | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Rossignol | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | GNU | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Blizzard | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Capita | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Nordica | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Völkl | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | K2 | 11th | 1 of 3 | 2 of 2 | 3 of 5 | | Lib Tech | 12th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about ski and snowboard brands - Asked ChatGPT "Which ski or snowboard brand should I buy in New Zealand?": 1. Rossignol, 2. Burton, 3. Atomic, 4. GNU, 5. Capita, 6. Jones Snowboards - Asked ChatGPT "What are the best ski and snowboard brands in New Zealand?": 1. Salomon Ski, 2. Burton, 3. Atomic, 4. Jones Snowboards, 5. Rossignol, 6. GNU, 7. K2, 8. Völkl, 9. Capita, 10. Nordica, 11. Blizzard - Asked ChatGPT "What's the best ski or snowboard brand in New Zealand for the mountain?": 1. Burton, 2. Jones Snowboards, 3. Salomon Ski, 4. Blizzard, 5. Atomic - Searched Google, AI Overview "best ski brand": 1. Nordica, 2. Blizzard, 3. Salomon Ski, 4. Atomic, 5. Völkl, 6. Rossignol, 7. K2 - Searched Google, AI Overview "best snowboard brand": 1. Burton, 2. Jones Snowboards, 3. Capita, 4. Lib Tech, 5. GNU, 6. K2 Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ski and snowboard brands in September 2026? - In September 2026, Blizzard overtook Burton to become the leader among ski and snowboard brands in New Zealand, with 29.7% of the searches. - In September 2026, Burton lost share of searches among ski and snowboard brands in New Zealand, from 26.9% to 19.3%. - In September 2026, Capita rose from 11th to 10th among ski and snowboard brands in New Zealand. ## Month by month | Month | Burton estimated searches | Burton Share of Search | Burton rank | Capita estimated searches | Capita Share of Search | Capita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 860 | 14.5% | 3 | 210 | 3.5% | 10 | | Nov 2025 | 670 | 15.1% | 2 | 170 | 3.8% | 6 | | Dec 2025 | 650 | 14.3% | 2 | 140 | 3.1% | 9 | | Jan 2026 | 800 | 15.6% | 2 | 170 | 3.3% | 10 | | Feb 2026 | 1.5K | 20.7% | 2 | 210 | 3% | 9 | | Mar 2026 | 940 | 17.2% | 2 | 260 | 4.8% | 7 | | Apr 2026 | 960 | 17.3% | 2 | 170 | 3.1% | 9 | | May 2026 | 1.2K | 17.7% | 2 | 210 | 3% | 9 | | Jun 2026 | 1.8K | 19.4% | 2 | 210 | 2.3% | 9 | | Jul 2026 | 3.5K | 30.2% | 1 | 260 | 2.3% | 11 | | Aug 2026 | 3.5K | 26.9% | 1 | 320 | 2.4% | 11 | | Sep 2026 | 1.9K | 19.3% | 2 | 260 | 2.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Burton’s and Capita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burton**: Measured on the search terms “burton jacket”, “burton ripcord snowboard”, “burton ski”, “burton ski boots”, “burton ski gear”, “burton snow”, “burton snow backpack”, “burton snow boots”, “burton snow gloves”, “burton snowboard bindings” and “snowboard burton process”, summed into one figure. - **Capita**: Measured on the search term “capita”. - [Burton profile](/demand/nz/brands/burton) - [Capita profile](/demand/nz/brands/capita) - [All ski and snowboard brands in New Zealand](/demand/nz/categories/nz-ski-and-snowboard-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burton or Capita more popular in search? In September 2026, Burton had more branded searches than Capita among ski and snowboard brands in New Zealand. Burton had about 1,890 branded searches, while Capita had 260. Burton made up 19.3% of all ski and snowboard brand searches we track, and Capita accounted for 2.7%. ## Cite this page Brandwave. "Burton vs Capita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/burton-vs-capita This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burton-vs-capita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.