--- title: "Bürstner vs Swift: Which is searched more in New Zealand?" description: "Is Bürstner or Swift more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Caravan and motorhome brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burstner-vs-swift-caravans" publisher: "Brandwave" --- # Bürstner vs Swift: Which is searched more in New Zealand? Is Bürstner or Swift more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Caravan and motorhome brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bürstner and Swift - **Competitive set**: Caravan and motorhome brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bürstner Share of Search**: 1.6% - **Swift Share of Search**: 3.8% ## Is Bürstner or Swift more popular in search? - In September 2026, Swift had more branded searches than Bürstner among caravan and motorhome brands in New Zealand. Swift had about 220 branded searches, while Bürstner had 90. Swift made up 3.8% of all caravan and motorhome brand searches we track, and Bürstner accounted for 1.6%. - Swift was ahead of Bürstner in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bürstner’s share of searches among caravan and motorhome brands in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 150 to 90. - Across the 12 months ending September 2026, Swift’s share of searches among caravan and motorhome brands in New Zealand moved from 5% to 3.8%, and its estimated monthly branded searches moved from 350 to 220. ## Top caravan and motorhome brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Swift was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bürstner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bürstner and Swift were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jayco | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | TrailLite | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Leisureline | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Hymer | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Swift | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bürstner | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Avan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sunliner | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about caravan and motorhome brands - Asked ChatGPT "Which caravan or motorhome brand should I buy in New Zealand?": 1. TrailLite, 2. Jayco, 3. Leisureline, 4. Swift - Asked ChatGPT "What are the best caravan and motorhome brands in New Zealand?": 1. TrailLite, 2. Jayco, 3. Leisureline, 4. Hymer, 5. Bürstner, 6. Swift - Asked ChatGPT "What's the best caravan or motorhome brand in New Zealand for family travel?": 1. Jayco, 2. TrailLite - Searched Google, AI Overview "motorhome nz": named none of the brands we track Not named in any answer: Avan and Sunliner. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand caravan and motorhome brands in September 2026? - Estimated monthly branded searches for Bürstner in New Zealand fell 40% over 12 measured months, from 150 to 90 in September 2026. - Estimated monthly branded searches for Swift in New Zealand fell 37.1% over 12 measured months, from 350 to 220 in September 2026. ## Month by month | Month | Bürstner estimated searches | Bürstner Share of Search | Bürstner rank | Swift estimated searches | Swift Share of Search | Swift rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 2.2% | 6 | 350 | 5% | 4 | | Nov 2025 | 140 | 2% | 6 | 350 | 5.1% | 4 | | Dec 2025 | 180 | 2.5% | 5 | 410 | 5.7% | 4 | | Jan 2026 | 160 | 1.5% | 6 | 500 | 4.6% | 4 | | Feb 2026 | 170 | 2.1% | 6 | 430 | 5.4% | 4 | | Mar 2026 | 150 | 2% | 7 | 350 | 4.6% | 4 | | Apr 2026 | 130 | 2.2% | 5 | 260 | 4.3% | 4 | | May 2026 | 120 | 2.1% | 6 | 210 | 3.6% | 4 | | Jun 2026 | 110 | 2.1% | 6 | 260 | 4.9% | 4 | | Jul 2026 | 90 | 1.6% | 6 | 220 | 4% | 4 | | Aug 2026 | 100 | 1.7% | 6 | 240 | 4% | 4 | | Sep 2026 | 90 | 1.6% | 6 | 220 | 3.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bürstner’s and Swift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bürstner**: Measured on the search terms “burstner”, “burstner campervan”, “burstner caravan”, “burstner motorhome” and “burstner rv”, summed into one figure. - **Swift**: Measured on the search terms “swift caravan” and “swift motorhome”, summed into one figure. - [Bürstner profile](/demand/nz/brands/burstner) - [Swift profile](/demand/nz/brands/swift-caravans) - [All caravan and motorhome brands in New Zealand](/demand/nz/categories/nz-caravan-and-motorhome-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bürstner or Swift more popular in search? In September 2026, Swift had more branded searches than Bürstner among caravan and motorhome brands in New Zealand. Swift had about 220 branded searches, while Bürstner had 90. Swift made up 3.8% of all caravan and motorhome brand searches we track, and Bürstner accounted for 1.6%. ## Cite this page Brandwave. "Bürstner vs Swift: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/burstner-vs-swift-caravans This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burstner-vs-swift-caravans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.