--- title: "Burst SMS vs TNZ Group: Which is searched more in New Zealand?" description: "Is Burst SMS or TNZ Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burst-sms-vs-tnz-group" publisher: "Brandwave" --- # Burst SMS vs TNZ Group: Which is searched more in New Zealand? Is Burst SMS or TNZ Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burst SMS and TNZ Group - **Competitive set**: SMS marketing platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Burst SMS Share of Search**: 1.4% - **TNZ Group Share of Search**: 0.78% ## Is Burst SMS or TNZ Group more popular in search? - In September 2026, Burst SMS had more branded searches than TNZ Group among SMS marketing platforms in New Zealand. Burst SMS had about 70 branded searches, while TNZ Group had 40. Burst SMS made up 1.4% of all SMS marketing platform searches we track, and TNZ Group accounted for 0.78%. - Burst SMS was ahead of TNZ Group in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burst SMS’s share of searches among SMS marketing platforms in New Zealand moved from 3.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 70. - Across the 12 months ending September 2026, TNZ Group’s share of searches among SMS marketing platforms in New Zealand moved from 0.57% to 0.78%, and its estimated monthly branded searches moved from 30 to 40. ## Top SMS marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TNZ Group was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Burst SMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TNZ Group was listed before Burst SMS in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TNZ Group | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Klaviyo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WebSMS | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | ClickSend | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Burst SMS | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twilio | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Textmagic | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Modica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Attentive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SMS marketing platforms - Asked ChatGPT "Which SMS marketing platform should I use in New Zealand?": 1. TNZ Group, 2. WebSMS, 3. Klaviyo, 4. Twilio - Asked ChatGPT "What are the best SMS marketing platforms in New Zealand?": 1. Klaviyo, 2. TNZ Group, 3. Twilio, 4. ClickSend - Asked ChatGPT "What's the best SMS marketing platform in New Zealand for customer messaging?": 1. TNZ Group, 2. ClickSend, 3. Klaviyo - Searched Google, AI Overview "sms marketing platforms": 1. Burst SMS, 2. Klaviyo, 3. Textmagic - Searched Google, AI Overview "bulk sms nz": 1. WebSMS, 2. ClickSend, 3. TNZ Group Not named in any answer: Modica and Attentive. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand SMS marketing platforms in September 2026? - Estimated monthly branded searches for TNZ Group in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026. - Estimated monthly branded searches for Burst SMS in New Zealand fell 58.8% over 12 measured months, from 170 to 70 in September 2026. ## Month by month | Month | Burst SMS estimated searches | Burst SMS Share of Search | Burst SMS rank | TNZ Group estimated searches | TNZ Group Share of Search | TNZ Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 3.3% | 4 | 30 | 0.57% | 7 | | Nov 2025 | 140 | 2.9% | 5 | 30 | 0.62% | 7 | | Dec 2025 | 90 | 2.4% | 5 | 30 | 0.82% | 6 | | Jan 2026 | 110 | 2.6% | 5 | 40 | 0.93% | 6 | | Feb 2026 | 140 | 3% | 4 | 40 | 0.86% | 6 | | Mar 2026 | 110 | 2% | 5 | 40 | 0.73% | 6 | | Apr 2026 | 110 | 2% | 5 | 30 | 0.55% | 8 | | May 2026 | 110 | 1.8% | 5 | 50 | 0.8% | 6 | | Jun 2026 | 90 | 1.6% | 5 | 50 | 0.91% | 6 | | Jul 2026 | 140 | 2.6% | 4 | 50 | 0.91% | 6 | | Aug 2026 | 90 | 1.7% | 5 | 40 | 0.78% | 7 | | Sep 2026 | 70 | 1.4% | 5 | 40 | 0.78% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Burst SMS’s and TNZ Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burst SMS**: Measured on the search terms “burst sms” and “burstsms”, summed into one figure. - **TNZ Group**: Measured on the search term “tnz group”. - [Burst SMS profile](/demand/nz/brands/burst-sms) - [TNZ Group profile](/demand/nz/brands/tnz-group) - [All SMS marketing platforms in New Zealand](/demand/nz/categories/nz-sms-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burst SMS or TNZ Group more popular in search? In September 2026, Burst SMS had more branded searches than TNZ Group among SMS marketing platforms in New Zealand. Burst SMS had about 70 branded searches, while TNZ Group had 40. Burst SMS made up 1.4% of all SMS marketing platform searches we track, and TNZ Group accounted for 0.78%. ## Cite this page Brandwave. "Burst SMS vs TNZ Group: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/burst-sms-vs-tnz-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burst-sms-vs-tnz-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.