---
title: "Burst SMS vs Textmagic: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Burst SMS or Textmagic? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/burst-sms-vs-textmagic"
publisher: "Brandwave"
---

# Burst SMS vs Textmagic: Which is more popular by branded search in New Zealand?

Which is more popular in search, Burst SMS or Textmagic? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burst SMS and Textmagic
- **Competitive set**: SMS marketing platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Burst SMS Share of Search**: 16.9%
- **Textmagic Share of Search**: 3.4%

## Which is more popular in search, Burst SMS or Textmagic?

- In August 2026, Burst SMS had more branded searches than Textmagic among SMS marketing platforms in New Zealand. Burst SMS was estimated to have 100 branded searches compared to Textmagic’s 20, and held a 16.9% Share of Search versus Textmagic’s 3.4%.
- Burst SMS was ahead of Textmagic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burst SMS’s estimated Share of Search among SMS marketing platforms in New Zealand moved from 25.7% to 16.9%, and its estimated monthly branded searches moved from 180 to 100.
- Across the 11 months ending August 2026, Textmagic’s estimated Share of Search among SMS marketing platforms in New Zealand moved from 7.1% to 3.4%, and its estimated monthly branded searches moved from 50 to 20.

## How did search popularity change for New Zealand SMS marketing platforms in August 2026?

- In August 2026, Textmagic gained estimated Share of Search among SMS marketing platforms in New Zealand, from 1.6% to 3.4%.
- In August 2026, Burst SMS lost estimated Share of Search among SMS marketing platforms in New Zealand, from 24.2% to 16.9%.

## Month by month

| Month | Burst SMS estimated searches | Burst SMS Share of Search | Burst SMS rank | Textmagic estimated searches | Textmagic Share of Search | Textmagic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 25.7% | 2 | 50 | 7.1% | 4 |
| Nov 2025 | 150 | 25.4% | 2 | 40 | 6.8% | 4 |
| Dec 2025 | 100 | 21.7% | 2 | 20 | 4.3% | 4 |
| Jan 2026 | 120 | 21.4% | 2 | 30 | 5.4% | 4 |
| Feb 2026 | 150 | 24.6% | 2 | 40 | 6.6% | 4 |
| Mar 2026 | 120 | 19% | 2 | 20 | 3.2% | 4 |
| Apr 2026 | 120 | 19% | 2 | 30 | 4.8% | 4 |
| May 2026 | 120 | 16.9% | 3 | 40 | 5.6% | 4 |
| Jun 2026 | 100 | 15.9% | 2 | 30 | 4.8% | 4 |
| Jul 2026 | 150 | 24.2% | 2 | 10 | 1.6% | 4 |
| Aug 2026 | 100 | 16.9% | 2 | 20 | 3.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Burst SMS’s and Textmagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burst SMS**: Measured on the search terms “burst sms”, “burst sms nz”, “burstsms” and “burstsms nz”, summed into one figure.
- **Textmagic**: Measured on the search terms “textmagic”, “textmagic com” and “textmagic sms”, summed into one figure.

- [Burst SMS profile](/demand/nz/brands/burst-sms)
- [Textmagic profile](/demand/nz/brands/textmagic)
- [All SMS marketing platforms in New Zealand](/demand/nz/categories/nz-sms-marketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burst SMS or Textmagic?

In August 2026, Burst SMS had more branded searches than Textmagic among SMS marketing platforms in New Zealand. Burst SMS was estimated to have 100 branded searches compared to Textmagic’s 20, and held a 16.9% Share of Search versus Textmagic’s 3.4%.

## Cite this page

Brandwave. "Burst SMS vs Textmagic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/burst-sms-vs-textmagic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burst-sms-vs-textmagic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.