--- title: "Burst SMS vs ClickSend: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Burst SMS or ClickSend? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burst-sms-vs-clicksend" publisher: "Brandwave" --- # Burst SMS vs ClickSend: Which is more popular by branded search in New Zealand? Which is more popular in search, Burst SMS or ClickSend? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burst SMS and ClickSend - **Competitive set**: SMS marketing platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Burst SMS Share of Search**: 16.9% - **ClickSend Share of Search**: 61% ## Which is more popular in search, Burst SMS or ClickSend? - In August 2026, ClickSend had more branded searches than Burst SMS among SMS marketing platforms in New Zealand. ClickSend was estimated to have 360 branded searches compared to Burst SMS’s 100, and held a 61% Share of Search versus Burst SMS’s 16.9%. - ClickSend was ahead of Burst SMS in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Burst SMS’s estimated Share of Search among SMS marketing platforms in New Zealand moved from 25.7% to 16.9%, and its estimated monthly branded searches moved from 180 to 100. - Across the 11 months ending August 2026, ClickSend’s estimated Share of Search among SMS marketing platforms in New Zealand moved from 47.1% to 61%, and its estimated monthly branded searches moved from 330 to 360. ## How did search popularity change for New Zealand SMS marketing platforms in August 2026? - In August 2026, ClickSend gained estimated Share of Search among SMS marketing platforms in New Zealand, from 58.1% to 61%. - In August 2026, Burst SMS lost estimated Share of Search among SMS marketing platforms in New Zealand, from 24.2% to 16.9%. ## Month by month | Month | Burst SMS estimated searches | Burst SMS Share of Search | Burst SMS rank | ClickSend estimated searches | ClickSend Share of Search | ClickSend rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 25.7% | 2 | 330 | 47.1% | 1 | | Nov 2025 | 150 | 25.4% | 2 | 230 | 39% | 1 | | Dec 2025 | 100 | 21.7% | 2 | 240 | 52.2% | 1 | | Jan 2026 | 120 | 21.4% | 2 | 280 | 50% | 1 | | Feb 2026 | 150 | 24.6% | 2 | 300 | 49.2% | 1 | | Mar 2026 | 120 | 19% | 2 | 360 | 57.1% | 1 | | Apr 2026 | 120 | 19% | 2 | 350 | 55.6% | 1 | | May 2026 | 120 | 16.9% | 3 | 390 | 54.9% | 1 | | Jun 2026 | 100 | 15.9% | 2 | 390 | 61.9% | 1 | | Jul 2026 | 150 | 24.2% | 2 | 360 | 58.1% | 1 | | Aug 2026 | 100 | 16.9% | 2 | 360 | 61% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Burst SMS’s and ClickSend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burst SMS**: Measured on the search terms “burst sms”, “burst sms nz”, “burstsms” and “burstsms nz”, summed into one figure. - **ClickSend**: Measured on the search terms “clicksend”, “clicksend bulk sms”, “clicksend com”, “clicksend nz” and “clicksend sms”, summed into one figure. - [Burst SMS profile](/demand/nz/brands/burst-sms) - [ClickSend profile](/demand/nz/brands/clicksend) - [All SMS marketing platforms in New Zealand](/demand/nz/categories/nz-sms-marketing-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Burst SMS or ClickSend? In August 2026, ClickSend had more branded searches than Burst SMS among SMS marketing platforms in New Zealand. ClickSend was estimated to have 360 branded searches compared to Burst SMS’s 100, and held a 61% Share of Search versus Burst SMS’s 16.9%. ## Cite this page Brandwave. "Burst SMS vs ClickSend: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/burst-sms-vs-clicksend This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burst-sms-vs-clicksend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.