--- title: "Burnsco vs Smart Marine: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Burnsco or Smart Marine? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burnsco-vs-smart-marine" publisher: "Brandwave" --- # Burnsco vs Smart Marine: Which is more popular by branded search in New Zealand? Which is more popular in search, Burnsco or Smart Marine? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burnsco and Smart Marine - **Competitive set**: Marine chandlery retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Burnsco Share of Search**: 34.4% - **Smart Marine Share of Search**: 9.1% ## Which is more popular in search, Burnsco or Smart Marine? - In August 2026, Burnsco had more branded searches than Smart Marine among marine chandlery retailers in New Zealand. Burnsco was estimated to have 25.5K branded searches compared to Smart Marine’s 6.8K, and held a 34.4% Share of Search versus Smart Marine’s 9.1%. - Burnsco was ahead of Smart Marine in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among marine chandlery retailers in New Zealand moved from 35% to 34.4%, and its estimated monthly branded searches moved from 37.6K to 25.5K. - Across the 11 months ending August 2026, Smart Marine’s estimated Share of Search among marine chandlery retailers in New Zealand moved from 10.6% to 9.1%, and its estimated monthly branded searches moved from 11.4K to 6.8K. ## How did search popularity change for New Zealand marine chandlery retailers in August 2026? - In August 2026, Smart Marine lost estimated Share of Search among marine chandlery retailers in New Zealand, from 10.8% to 9.1%. - Estimated monthly branded searches for Burnsco in New Zealand fell 32.1% over 11 measured months, from 37.6K to 25.5K in August 2026. ## Month by month | Month | Burnsco estimated searches | Burnsco Share of Search | Burnsco rank | Smart Marine estimated searches | Smart Marine Share of Search | Smart Marine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37.6K | 35% | 2 | 11.4K | 10.6% | 3 | | Nov 2025 | 46.2K | 35.1% | 2 | 13.9K | 10.6% | 3 | | Dec 2025 | 66.6K | 38% | 2 | 20.7K | 11.8% | 3 | | Jan 2026 | 54.5K | 34.3% | 2 | 16.8K | 10.6% | 3 | | Feb 2026 | 37.4K | 34.8% | 2 | 11.5K | 10.7% | 3 | | Mar 2026 | 38.2K | 36.4% | 2 | 9.8K | 9.3% | 3 | | Apr 2026 | 31.5K | 35.3% | 2 | 9.7K | 10.9% | 3 | | May 2026 | 25.2K | 31.2% | 2 | 7.9K | 9.8% | 3 | | Jun 2026 | 21.3K | 27.7% | 2 | 7.8K | 10.1% | 3 | | Jul 2026 | 25K | 34% | 2 | 8K | 10.8% | 3 | | Aug 2026 | 25.5K | 34.4% | 2 | 6.8K | 9.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Burnsco’s and Smart Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burnsco**: Measured on the search terms “Burnsco”, “burnsco black friday”, “burnsco black friday sale”, “burnsco co nz”, “burnsco for sale”, “burnsco gift voucher”, “burnsco marine”, “burnsco marine tauranga”, “burnsco mount”, “burnsco near me”, “burnsco nelson nelson”, “burnsco nz”, “burnsco online”, “burnsco online shopping”, “burnsco pukekohe”, “burnsco sale”, “burnsco shop”, “burnsco tga”, “burnsco voucher” and “burnsco wellington”, summed into one figure. - **Smart Marine**: Measured on the search terms “mount smart marine”, “mt smart marine”, “smart marine”, “smart marine boats”, “smart marine co nz”, “smart marine com”, “smart marine company”, “smart marine lunn ave”, “smart marine mount”, “smart marine near me”, “smart marine nz”, “smart marine superstore”, “smartmarine”, “smartmarine co nz” and “smartmarine nz”, summed into one figure. - [Burnsco profile](/demand/nz/brands/burnsco) - [Smart Marine profile](/demand/nz/brands/smart-marine) - [All marine chandlery retailers in New Zealand](/demand/nz/categories/nz-marine-chandlery-retailers): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Burnsco or Smart Marine? In August 2026, Burnsco had more branded searches than Smart Marine among marine chandlery retailers in New Zealand. Burnsco was estimated to have 25.5K branded searches compared to Smart Marine’s 6.8K, and held a 34.4% Share of Search versus Smart Marine’s 9.1%. ## Cite this page Brandwave. "Burnsco vs Smart Marine: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/burnsco-vs-smart-marine This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burnsco-vs-smart-marine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.