--- title: "Burnsco vs Lusty & Blundell: Which is searched more in New Zealand?" description: "Is Burnsco or Lusty & Blundell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burnsco-vs-lusty-and-blundell" publisher: "Brandwave" --- # Burnsco vs Lusty & Blundell: Which is searched more in New Zealand? Is Burnsco or Lusty & Blundell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burnsco and Lusty & Blundell - **Competitive set**: Marine chandlery retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Burnsco Share of Search**: 42.2% - **Lusty & Blundell Share of Search**: 1.5% ## Is Burnsco or Lusty & Blundell more popular in search? - In September 2026, Burnsco had more branded searches than Lusty & Blundell among marine chandlery retailers in New Zealand. Burnsco had about 35,900 branded searches, while Lusty & Blundell had 1,300. Burnsco made up 42.2% of all marine chandlery retailer searches we track, and Lusty & Blundell accounted for 1.5%. - Burnsco was ahead of Lusty & Blundell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burnsco’s share of searches among marine chandlery retailers in New Zealand moved from 33.9% to 42.2%, and its estimated monthly branded searches moved from 31.7K to 35.9K. - Across the 12 months ending September 2026, Lusty & Blundell’s share of searches among marine chandlery retailers in New Zealand moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top marine chandlery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Burnsco appeared in all three answers. Lusty & Blundell was mentioned in two out of three: in two of the three ChatGPT answers. Burnsco was listed before Lusty & Blundell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Burnsco | 1st | 3 of 3 | 3 of 3 | | Smart Marine | 2nd | 3 of 3 | 3 of 3 | | Fosters Ship Chandlery | 3rd | 3 of 3 | 3 of 3 | | Marine Deals | 4th | 3 of 3 | 3 of 3 | | Lusty & Blundell | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about marine chandlery retailers - Asked ChatGPT "Which marine chandlery retailer should I shop at in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals - Asked ChatGPT "What are the best marine chandlery retailers in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Marine Deals, 4. Fosters Ship Chandlery, 5. Lusty & Blundell - Asked ChatGPT "What's the best marine chandlery retailer in New Zealand for boat equipment?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals, 5. Lusty & Blundell Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand marine chandlery retailers in September 2026? - In September 2026, Burnsco gained share of searches among marine chandlery retailers in New Zealand, from 34.6% to 42.2%. - In September 2026, Lusty & Blundell lost share of searches among marine chandlery retailers in New Zealand, from 2.1% to 1.5%. ## Month by month | Month | Burnsco estimated searches | Burnsco Share of Search | Burnsco rank | Lusty & Blundell estimated searches | Lusty & Blundell Share of Search | Lusty & Blundell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 31.7K | 33.9% | 2 | 1.6K | 1.7% | 4 | | Nov 2025 | 38.7K | 33.8% | 2 | 1.9K | 1.7% | 4 | | Dec 2025 | 57.3K | 37.5% | 2 | 1.6K | 1% | 4 | | Jan 2026 | 46.7K | 33.6% | 2 | 1.9K | 1.4% | 4 | | Feb 2026 | 31.2K | 33.4% | 2 | 1.6K | 1.7% | 4 | | Mar 2026 | 31.3K | 34.2% | 2 | 1.6K | 1.7% | 4 | | Apr 2026 | 25.9K | 33.8% | 2 | 1.3K | 1.7% | 4 | | May 2026 | 21.1K | 30% | 2 | 1.3K | 1.8% | 4 | | Jun 2026 | 17.5K | 26.2% | 2 | 1.3K | 1.9% | 4 | | Jul 2026 | 21.2K | 33.6% | 2 | 1.3K | 2.1% | 4 | | Aug 2026 | 21.5K | 34.6% | 2 | 1.3K | 2.1% | 4 | | Sep 2026 | 35.9K | 42.2% | 2 | 1.3K | 1.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Burnsco’s and Lusty & Blundell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burnsco**: Measured on the search terms “Burnsco”, “burnsco for sale”, “burnsco gift voucher”, “burnsco marine”, “burnsco marine tauranga”, “burnsco mount”, “burnsco nelson nelson”, “burnsco pukekohe”, “burnsco sale”, “burnsco tga” and “burnsco voucher”, summed into one figure. - **Lusty & Blundell**: Measured on the search terms “lusty & blundell”, “lusty and blundell” and “lusty blundell”, summed into one figure. - [Burnsco profile](/demand/nz/brands/burnsco) - [Lusty & Blundell profile](/demand/nz/brands/lusty-and-blundell) - [All marine chandlery retailers in New Zealand](/demand/nz/categories/nz-marine-chandlery-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burnsco or Lusty & Blundell more popular in search? In September 2026, Burnsco had more branded searches than Lusty & Blundell among marine chandlery retailers in New Zealand. Burnsco had about 35,900 branded searches, while Lusty & Blundell had 1,300. Burnsco made up 42.2% of all marine chandlery retailer searches we track, and Lusty & Blundell accounted for 1.5%. ## Cite this page Brandwave. "Burnsco vs Lusty & Blundell: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/burnsco-vs-lusty-and-blundell This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burnsco-vs-lusty-and-blundell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.