--- title: "Burnsco vs Kilwell Sports: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Burnsco or Kilwell Sports? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burnsco-vs-kilwell-sports" publisher: "Brandwave" --- # Burnsco vs Kilwell Sports: Which is more popular by branded search in New Zealand? Which is more popular in search, Burnsco or Kilwell Sports? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burnsco and Kilwell Sports - **Competitive set**: Hunting and Fishing Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Burnsco Share of Search**: 19.4% - **Kilwell Sports Share of Search**: 0.55% ## Which is more popular in search, Burnsco or Kilwell Sports? - In August 2026, Burnsco had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Burnsco was estimated to have 25.5K branded searches compared to Kilwell Sports’ 720, and held a 19.4% Share of Search versus Kilwell Sports’ 0.55%. - Burnsco was ahead of Kilwell Sports in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 23.3% to 19.4%, and its estimated monthly branded searches moved from 37.6K to 25.5K. - Across the 11 months ending August 2026, Kilwell Sports’ estimated Share of Search among hunting and fishing retailers in New Zealand held steady at 0.55%, and its estimated monthly branded searches moved from 880 to 720. ## How did search popularity change for New Zealand hunting and fishing retailers in August 2026? - In August 2026, Burnsco gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 17.5% to 19.4%. - Estimated monthly branded searches for Kilwell Sports in New Zealand fell 18.2% over 11 measured months, from 880 to 720 in August 2026. ## Month by month | Month | Burnsco estimated searches | Burnsco Share of Search | Burnsco rank | Kilwell Sports estimated searches | Kilwell Sports Share of Search | Kilwell Sports rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37.6K | 23.3% | 3 | 880 | 0.55% | 6 | | Nov 2025 | 46.2K | 21.6% | 3 | 880 | 0.41% | 6 | | Dec 2025 | 66.6K | 22.6% | 3 | 1K | 0.34% | 5 | | Jan 2026 | 54.5K | 22.9% | 3 | 1K | 0.42% | 5 | | Feb 2026 | 37.4K | 23.3% | 3 | 880 | 0.55% | 5 | | Mar 2026 | 38.2K | 22% | 3 | 880 | 0.51% | 5 | | Apr 2026 | 31.5K | 18.1% | 3 | 720 | 0.41% | 7 | | May 2026 | 25.2K | 16.7% | 3 | 720 | 0.48% | 6 | | Jun 2026 | 21.3K | 16% | 3 | 720 | 0.54% | 6 | | Jul 2026 | 25K | 17.5% | 3 | 590 | 0.41% | 6 | | Aug 2026 | 25.5K | 19.4% | 3 | 720 | 0.55% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Burnsco’s and Kilwell Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burnsco**: Measured on the search terms “Burnsco”, “burnsco black friday”, “burnsco black friday sale”, “burnsco co nz”, “burnsco for sale”, “burnsco gift voucher”, “burnsco marine”, “burnsco marine tauranga”, “burnsco mount”, “burnsco near me”, “burnsco nelson nelson”, “burnsco nz”, “burnsco online”, “burnsco online shopping”, “burnsco pukekohe”, “burnsco sale”, “burnsco shop”, “burnsco tga”, “burnsco voucher” and “burnsco wellington”, summed into one figure. - **Kilwell Sports**: Measured on the search term “Kilwell Sports”. - [Burnsco profile](/demand/nz/brands/burnsco) - [Kilwell Sports profile](/demand/nz/brands/kilwell-sports) - [All hunting and fishing retailers in New Zealand](/demand/nz/categories/nz-hunting-and-fishing-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Burnsco or Kilwell Sports? In August 2026, Burnsco had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Burnsco was estimated to have 25.5K branded searches compared to Kilwell Sports’ 720, and held a 19.4% Share of Search versus Kilwell Sports’ 0.55%. ## Cite this page Brandwave. "Burnsco vs Kilwell Sports: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/burnsco-vs-kilwell-sports This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burnsco-vs-kilwell-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.