--- title: "BurgerFuel vs Wendy's: Which is searched more in New Zealand?" description: "Is BurgerFuel or Wendy's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burgerfuel-vs-wendys" publisher: "Brandwave" --- # BurgerFuel vs Wendy's: Which is searched more in New Zealand? Is BurgerFuel or Wendy's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BurgerFuel and Wendy's - **Competitive set**: Fast food chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **BurgerFuel Share of Search**: 3.1% - **Wendy's Share of Search**: 4.1% ## Is BurgerFuel or Wendy's more popular in search? - In September 2026, Wendy's had more branded searches than BurgerFuel among fast food chains in New Zealand. Wendy's had about 35,500 branded searches, while BurgerFuel had 27,100. Wendy's made up 4.1% of all fast food chain searches we track, and BurgerFuel accounted for 3.1%. - Wendy's was ahead of BurgerFuel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BurgerFuel’s share of searches among fast food chains in New Zealand moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Wendy's’ share of searches among fast food chains in New Zealand moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 42.6K to 35.5K. ## Top fast food chains in ChatGPT and Google AI Overviews In three ChatGPT questions, BurgerFuel appeared in all three answers. Wendy's was mentioned in two out of three: in two of the three ChatGPT answers. BurgerFuel was listed before Wendy's in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | BurgerFuel | 1st | 3 of 3 | 3 of 3 | | McDonald's | 2nd | 3 of 3 | 3 of 3 | | KFC | 3rd | 3 of 3 | 3 of 3 | | Wendy's | 4th | 2 of 3 | 2 of 3 | | Subway | 5th | 3 of 3 | 3 of 3 | | Hell Pizza | 6th | 1 of 3 | 1 of 3 | | Carl's Jr. | 7th | 1 of 3 | 1 of 3 | | Taco Bell | 8th | 1 of 3 | 1 of 3 | | Pita Pit | 9th | 1 of 3 | 1 of 3 | | Burger King | Not ranked | 0 of 3 | 0 of 3 | | Nando's | Not ranked | 0 of 3 | 0 of 3 | | Popeyes | Not ranked | 0 of 3 | 0 of 3 | | Zambrero | Not ranked | 0 of 3 | 0 of 3 | | Mexicali Fresh | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fast food chains - Asked ChatGPT "Which fast food chain should I shop at in New Zealand?": 1. BurgerFuel, 2. McDonald's, 3. KFC, 4. Subway - Asked ChatGPT "What are the best fast food chains in New Zealand?": 1. BurgerFuel, 2. KFC, 3. McDonald's, 4. Hell Pizza, 5. Carl's Jr., 6. Wendy's, 7. Subway, 8. Taco Bell, 9. Pita Pit - Asked ChatGPT "What's the best fast food chain in New Zealand for a quick meal?": 1. BurgerFuel, 2. McDonald's, 3. Wendy's, 4. KFC, 5. Subway Not named in any answer: Burger King, Nando's, Popeyes, Zambrero and Mexicali Fresh. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand fast food chains in September 2026? - In September 2026, BurgerFuel rose from 10th to 9th among fast food chains in New Zealand. - Estimated monthly branded searches for Wendy's in New Zealand fell 16.7% over 12 measured months, from 42.6K to 35.5K in September 2026. ## Month by month | Month | BurgerFuel estimated searches | BurgerFuel Share of Search | BurgerFuel rank | Wendy's estimated searches | Wendy's Share of Search | Wendy's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 2.8% | 10 | 42.6K | 3.6% | 8 | | Nov 2025 | 33.1K | 3.1% | 9 | 41K | 3.9% | 7 | | Dec 2025 | 33.1K | 2.8% | 9 | 42.6K | 3.6% | 7 | | Jan 2026 | 33.1K | 3.1% | 9 | 43.8K | 4.1% | 7 | | Feb 2026 | 27.1K | 2.8% | 11 | 34.8K | 3.6% | 7 | | Mar 2026 | 27.1K | 2.7% | 10 | 41.7K | 4.2% | 6 | | Apr 2026 | 33.1K | 3.3% | 9 | 35.5K | 3.6% | 7 | | May 2026 | 33.1K | 3.3% | 10 | 35.1K | 3.5% | 7 | | Jun 2026 | 33.1K | 3.6% | 9 | 35K | 3.8% | 7 | | Jul 2026 | 33.1K | 3.6% | 9 | 35.9K | 3.9% | 7 | | Aug 2026 | 27.1K | 3.1% | 10 | 35K | 4% | 7 | | Sep 2026 | 27.1K | 3.1% | 9 | 35.5K | 4.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using BurgerFuel’s and Wendy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BurgerFuel**: Measured on the search terms “burger fuel” and “burgerfuel”, summed into one figure. - **Wendy's**: Measured on the search terms “wendy s”, “wendy's menu”, “wendys”, “wendys burger”, “wendys company”, “wendys delivery”, “wendys desert”, “wendys dominion road”, “wendys frosty”, “wendys hours”, “wendys menu”, “wendys promo”, “wendys restaurant”, “wendys royal oak”, “wendys te atatu” and “wendys toy”, summed into one figure. - [BurgerFuel profile](/demand/nz/brands/burgerfuel) - [Wendy's profile](/demand/nz/brands/wendys) - [All fast food chains in New Zealand](/demand/nz/categories/nz-fast-food-chains): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BurgerFuel or Wendy's more popular in search? In September 2026, Wendy's had more branded searches than BurgerFuel among fast food chains in New Zealand. Wendy's had about 35,500 branded searches, while BurgerFuel had 27,100. Wendy's made up 4.1% of all fast food chain searches we track, and BurgerFuel accounted for 3.1%. ## Cite this page Brandwave. "BurgerFuel vs Wendy's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/burgerfuel-vs-wendys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burgerfuel-vs-wendys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.