--- title: "Burger Burger vs Fergburger: Which is searched more in New Zealand?" description: "Is Burger Burger or Fergburger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the gourmet burger restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/burger-burger-vs-fergburger" publisher: "Brandwave" --- # Burger Burger vs Fergburger: Which is searched more in New Zealand? Is Burger Burger or Fergburger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the gourmet burger restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burger Burger and Fergburger - **Competitive set**: gourmet burger restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Burger Burger Share of Search**: 1.7% - **Fergburger Share of Search**: 43.7% ## Is Burger Burger or Fergburger more popular in search? - In September 2026, Fergburger had more branded searches than Burger Burger among gourmet burger restaurants in New Zealand. Fergburger had about 90,900 branded searches, while Burger Burger had 3,600. Fergburger made up 43.7% of all gourmet burger restaurant searches we track, and Burger Burger accounted for 1.7%. - Fergburger was ahead of Burger Burger in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burger Burger’s share of searches among gourmet burger restaurants in New Zealand moved from 3.5% to 1.7%, and its estimated monthly branded searches moved from 6.6K to 3.6K. - Across the 12 months ending September 2026, Fergburger’s share of searches among gourmet burger restaurants in New Zealand moved from 39.1% to 43.7%, and its estimated monthly branded searches moved from 74.3K to 90.9K. ## Top gourmet burger restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Fergburger was mentioned in two out of three: in two of the three ChatGPT answers. Burger Burger did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Baby G Burger | 1st | 3 of 3 | 3 of 3 | | Fergburger | 2nd | 2 of 3 | 2 of 3 | | Burgout | 3rd | 2 of 3 | 2 of 3 | | Black Burger | 4th | 2 of 3 | 2 of 3 | | BurgerFuel | 5th | 1 of 3 | 1 of 3 | | RE Burger | Not ranked | 0 of 3 | 0 of 3 | | Burger Wisconsin | Not ranked | 0 of 3 | 0 of 3 | | Better Burger | Not ranked | 0 of 3 | 0 of 3 | | Burger Burger | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about gourmet burger restaurants - Asked ChatGPT "Which burger restaurant should I go to in New Zealand?": 1. Baby G Burger, 2. Burgout, 3. BurgerFuel - Asked ChatGPT "What are the best burger restaurants in New Zealand?": 1. Fergburger, 2. Baby G Burger, 3. Black Burger, 4. Burgout - Asked ChatGPT "What's the best burger restaurant in New Zealand for gourmet burgers?": 1. Fergburger, 2. Baby G Burger, 3. Black Burger Not named in any answer: RE Burger, Burger Wisconsin, Better Burger and Burger Burger. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand gourmet burger restaurants in September 2026? - In September 2026, Burger Wisconsin overtook Burgout and Burger Burger to rank 4th among gourmet burger restaurants in New Zealand, with 3.9% of the searches. - In September 2026, Fergburger gained share of searches among gourmet burger restaurants in New Zealand, from 38.2% to 43.7%. - In September 2026, Burger Burger lost share of searches among gourmet burger restaurants in New Zealand, from 3.4% to 1.7%. ## Month by month | Month | Burger Burger estimated searches | Burger Burger Share of Search | Burger Burger rank | Fergburger estimated searches | Fergburger Share of Search | Fergburger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 3.5% | 7 | 74.3K | 39.1% | 1 | | Nov 2025 | 6.6K | 3.1% | 6 | 91K | 42.9% | 1 | | Dec 2025 | 6.6K | 2.6% | 6 | 136K | 52.9% | 1 | | Jan 2026 | 6.6K | 2.9% | 6 | 110K | 48% | 1 | | Feb 2026 | 5.4K | 2.6% | 6 | 110K | 52.4% | 1 | | Mar 2026 | 5.4K | 2.7% | 7 | 90.8K | 44.8% | 1 | | Apr 2026 | 4.4K | 2.1% | 8 | 90.9K | 43.9% | 1 | | May 2026 | 4.4K | 2.2% | 8 | 74.3K | 37.1% | 1 | | Jun 2026 | 22.2K | 11.5% | 4 | 60.9K | 31.5% | 1 | | Jul 2026 | 12.1K | 5.8% | 4 | 74.5K | 35.9% | 1 | | Aug 2026 | 6.6K | 3.4% | 5 | 74.5K | 38.2% | 1 | | Sep 2026 | 3.6K | 1.7% | 7 | 90.9K | 43.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Burger Burger’s and Fergburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burger Burger**: Measured on the search terms “burger burger” and “burgerburger”, summed into one figure. - **Fergburger**: Measured on the search terms “fergburger”, “fergburger bakery”, “fergburger delivery”, “fergburger history”, “fergburger order” and “order fergburger”, summed into one figure. - [Burger Burger profile](/demand/nz/brands/burger-burger) - [Fergburger profile](/demand/nz/brands/fergburger) - [All gourmet burger restaurants in New Zealand](/demand/nz/categories/nz-gourmet-burger-restaurants): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burger Burger or Fergburger more popular in search? In September 2026, Fergburger had more branded searches than Burger Burger among gourmet burger restaurants in New Zealand. Fergburger had about 90,900 branded searches, while Burger Burger had 3,600. Fergburger made up 43.7% of all gourmet burger restaurant searches we track, and Burger Burger accounted for 1.7%. ## Cite this page Brandwave. "Burger Burger vs Fergburger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/burger-burger-vs-fergburger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/burger-burger-vs-fergburger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.