--- title: "Bupa Retirement Villages vs Summerset: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bupa Retirement Villages or Summerset? Compare estimated monthly branded-search demand and Share of Search inside the Retirement Village Operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bupa-retirement-villages-vs-summerset" publisher: "Brandwave" --- # Bupa Retirement Villages vs Summerset: Which is more popular by branded search in New Zealand? Which is more popular in search, Bupa Retirement Villages or Summerset? Compare estimated monthly branded-search demand and Share of Search inside the Retirement Village Operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bupa Retirement Villages and Summerset - **Competitive set**: Retirement Village Operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bupa Retirement Villages Share of Search**: 3% - **Summerset Share of Search**: 27.9% ## Which is more popular in search, Bupa Retirement Villages or Summerset? - In August 2026, Summerset had more branded searches than Bupa Retirement Villages among retirement village operators in New Zealand. Summerset was estimated to have 6.7K branded searches compared to Bupa Retirement Villages’ 720, and held a 27.9% Share of Search versus Bupa Retirement Villages’ 3%. - Summerset was ahead of Bupa Retirement Villages in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bupa Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand moved from 3.6% to 3%, and its estimated monthly branded searches moved from 920 to 720. - Across the 11 months ending August 2026, Summerset’s estimated Share of Search among retirement village operators in New Zealand moved from 27.1% to 27.9%, and its estimated monthly branded searches moved from 6.9K to 6.7K. ## How did search popularity change for New Zealand retirement village operators in August 2026? - In August 2026, Qestral overtook Bupa Retirement Villages to rank 5th among retirement village operators in New Zealand, at 3.3%. - In August 2026, Summerset gained estimated Share of Search among retirement village operators in New Zealand, from 26.7% to 27.9%. - In August 2026, Bupa Retirement Villages lost estimated Share of Search among retirement village operators in New Zealand, from 3.8% to 3%. ## Month by month | Month | Bupa Retirement Villages estimated searches | Bupa Retirement Villages Share of Search | Bupa Retirement Villages rank | Summerset estimated searches | Summerset Share of Search | Summerset rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 920 | 3.6% | 5 | 6.9K | 27.1% | 2 | | Nov 2025 | 880 | 3% | 6 | 6.3K | 21.3% | 3 | | Dec 2025 | 630 | 3.2% | 6 | 5.6K | 28.4% | 2 | | Jan 2026 | 700 | 2.6% | 6 | 6.2K | 23.4% | 2 | | Feb 2026 | 850 | 3.5% | 6 | 5.5K | 22.4% | 2 | | Mar 2026 | 960 | 3.8% | 6 | 7.1K | 28.5% | 2 | | Apr 2026 | 690 | 2.6% | 5 | 10.2K | 38.7% | 1 | | May 2026 | 850 | 3.7% | 5 | 6.8K | 29.7% | 2 | | Jun 2026 | 690 | 3% | 5 | 5.7K | 24.5% | 2 | | Jul 2026 | 750 | 3.8% | 5 | 5.3K | 26.7% | 2 | | Aug 2026 | 720 | 3% | 6 | 6.7K | 27.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bupa Retirement Villages’ and Summerset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bupa Retirement Villages**: Measured on the search terms “bupa nz”, “bupa retirement”, “bupa retirement villages” and “bupa villages”, summed into one figure. - **Summerset**: Measured on the search terms “summerset”, “summerset near me”, “summerset nz”, “summerset retirement”, “summerset retirement villages” and “summerset villages”, summed into one figure. - [Bupa Retirement Villages profile](/demand/nz/brands/bupa-retirement-villages) - [Summerset profile](/demand/nz/brands/summerset) - [All retirement village operators in New Zealand](/demand/nz/categories/nz-retirement-village-operators): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bupa Retirement Villages or Summerset? In August 2026, Summerset had more branded searches than Bupa Retirement Villages among retirement village operators in New Zealand. Summerset was estimated to have 6.7K branded searches compared to Bupa Retirement Villages’ 720, and held a 27.9% Share of Search versus Bupa Retirement Villages’ 3%. ## Cite this page Brandwave. "Bupa Retirement Villages vs Summerset: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bupa-retirement-villages-vs-summerset This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bupa-retirement-villages-vs-summerset. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.