--- title: "Buoy Salon & Spa vs Tokki Hair Studio: Which is more popular in New Zealand?" description: "Is Buoy Salon & Spa or Tokki Hair Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/buoy-salon-and-spa-vs-tokki-hair-studio" publisher: "Brandwave" --- # Buoy Salon & Spa vs Tokki Hair Studio: Which is more popular in New Zealand? Is Buoy Salon & Spa or Tokki Hair Studio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buoy Salon & Spa and Tokki Hair Studio - **Competitive set**: Wellington region hair salons - **Market**: New Zealand - **Month measured**: Oct 2026 - **Buoy Salon & Spa Share of Search**: 19.8% - **Tokki Hair Studio Share of Search**: 29.7% ## Is Buoy Salon & Spa or Tokki Hair Studio more popular in search? - In October 2026, Tokki Hair Studio had more branded searches than Buoy Salon & Spa among wellington region hair salons in New Zealand. Tokki Hair Studio had about 1,320 branded searches, while Buoy Salon & Spa had 880. Tokki Hair Studio made up 29.7% of all wellington region hair salon searches we track, and Buoy Salon & Spa accounted for 19.8%. - Tokki Hair Studio was ahead of Buoy Salon & Spa in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Buoy Salon & Spa’s share of searches among wellington region hair salons in New Zealand moved from 19.5% to 19.8%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending October 2026, Tokki Hair Studio’s share of searches among wellington region hair salons in New Zealand moved from 35.6% to 29.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top wellington region hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Buoy Salon & Spa appeared in all four answers. Tokki Hair Studio was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Buoy Salon & Spa was listed before Tokki Hair Studio in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Miss Fox | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Buoy Salon & Spa | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sable Fine Hair | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Tokki Hair Studio | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Mane Salon | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Reds Hairdressing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about wellington region hair salons - Asked ChatGPT "Which hair salon should I go to in Wellington Region, New Zealand?": 1. Miss Fox, 2. Sable Fine Hair, 3. Tokki Hair Studio, 4. Buoy Salon & Spa - Asked ChatGPT "What are the best hair salons in Wellington Region, New Zealand?": 1. Buoy Salon & Spa, 2. Miss Fox, 3. Sable Fine Hair, 4. Mane Salon, 5. Tokki Hair Studio - Asked ChatGPT "What's the best hair salon in Wellington Region, New Zealand for a haircut?": 1. Buoy Salon & Spa, 2. Sable Fine Hair, 3. Miss Fox, 4. Mane Salon - Searched Google, AI Overview "hairdresser wellington nz": 1. Miss Fox, 2. Buoy Salon & Spa Not named in any answer: Reds Hairdressing. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wellington region hair salons in October 2026? - In October 2026, Buoy Salon & Spa overtook Mane Salon to rank 2nd among wellington region hair salons in New Zealand, with 19.8% of the searches. - In October 2026, Tokki Hair Studio lost share of searches among wellington region hair salons in New Zealand, from 31.8% to 29.7%. ## How has branded search for Buoy Salon & Spa and Tokki Hair Studio changed in New Zealand over the last 12 months? | Month | Buoy Salon & Spa estimated searches | Buoy Salon & Spa Share of Search | Buoy Salon & Spa rank | Tokki Hair Studio estimated searches | Tokki Hair Studio Share of Search | Tokki Hair Studio rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 19.5% | 2 | 1.6K | 35.6% | 1 | | Dec 2025 | 720 | 18.8% | 3 | 1.3K | 34.1% | 1 | | Jan 2026 | 880 | 20.4% | 2 | 1.3K | 30.6% | 1 | | Feb 2026 | 720 | 17.6% | 4 | 1.3K | 32.8% | 1 | | Mar 2026 | 880 | 18.1% | 3 | 1.6K | 33.6% | 1 | | Apr 2026 | 720 | 16.3% | 3 | 1.6K | 36.4% | 1 | | May 2026 | 880 | 18.4% | 3 | 1.6K | 33.9% | 1 | | Jun 2026 | 720 | 18.8% | 4 | 1K | 26.3% | 1 | | Jul 2026 | 720 | 17.8% | 4 | 1K | 25% | 1 | | Aug 2026 | 720 | 18.9% | 3 | 1K | 27% | 1 | | Sep 2026 | 720 | 17.2% | 3 | 1.3K | 31.8% | 1 | | Oct 2026 | 880 | 19.8% | 2 | 1.3K | 29.7% | 1 | ## How are Buoy Salon & Spa’s and Tokki Hair Studio’s branded searches counted? Brandwave collects information about searches that people make online using Buoy Salon & Spa’s and Tokki Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buoy Salon & Spa**: Measured on the search term “buoy salon & spa”. - **Tokki Hair Studio**: Measured on the search terms “tokki hair studio” and “tokki hair studio wellington”, summed into one figure. - [Buoy Salon & Spa profile](/demand/nz/brands/buoy-salon-and-spa) - [Tokki Hair Studio profile](/demand/nz/brands/tokki-hair-studio) - [All wellington region hair salons in New Zealand](/demand/nz/locations/wellington-region/hair-salons): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buoy Salon & Spa or Tokki Hair Studio more popular in search? In October 2026, Tokki Hair Studio had more branded searches than Buoy Salon & Spa among wellington region hair salons in New Zealand. Tokki Hair Studio had about 1,320 branded searches, while Buoy Salon & Spa had 880. Tokki Hair Studio made up 29.7% of all wellington region hair salon searches we track, and Buoy Salon & Spa accounted for 19.8%. ## Cite this page Brandwave. "Buoy Salon & Spa vs Tokki Hair Studio: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/buoy-salon-and-spa-vs-tokki-hair-studio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buoy-salon-and-spa-vs-tokki-hair-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.