---
title: "Buoy Salon & Spa vs Reds Hairdressing: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Buoy Salon & Spa or Reds Hairdressing? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/buoy-salon-and-spa-vs-reds-hairdressing"
publisher: "Brandwave"
---

# Buoy Salon & Spa vs Reds Hairdressing: Which is more popular by branded search in New Zealand?

Which is more popular in search, Buoy Salon & Spa or Reds Hairdressing? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Buoy Salon & Spa and Reds Hairdressing
- **Competitive set**: Wellington region hair salons
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Buoy Salon & Spa Share of Search**: 40%
- **Reds Hairdressing Share of Search**: 1.1%

## Which is more popular in search, Buoy Salon & Spa or Reds Hairdressing?

- In August 2026, Buoy Salon & Spa had more branded searches than Reds Hairdressing among wellington region hair salons in New Zealand. Buoy Salon & Spa was estimated to have 740 branded searches compared to Reds Hairdressing’s 20, and held a 40% Share of Search versus Reds Hairdressing’s 1.1%.
- Buoy Salon & Spa was ahead of Reds Hairdressing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand moved from 37.7% to 40%, and its estimated monthly branded searches moved from 720 to 740.
- Across the 11 months ending August 2026, Reds Hairdressing’s estimated Share of Search among wellington region hair salons in New Zealand moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 30 to 20.

## How did search popularity change for New Zealand wellington region hair salons in August 2026?

- In August 2026, Reds Hairdressing lost estimated Share of Search among wellington region hair salons in New Zealand, from 1.6% to 1.1%.

## Month by month

| Month | Buoy Salon & Spa estimated searches | Buoy Salon & Spa Share of Search | Buoy Salon & Spa rank | Reds Hairdressing estimated searches | Reds Hairdressing Share of Search | Reds Hairdressing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 37.7% | 2 | 30 | 1.6% | 3 |
| Nov 2025 | 900 | 45.7% | 2 | 30 | 1.5% | 3 |
| Dec 2025 | 900 | 44.1% | 2 | 20 | 0.98% | 3 |
| Jan 2026 | 900 | 45.5% | 2 | 30 | 1.5% | 3 |
| Feb 2026 | 900 | 43.3% | 2 | 20 | 0.96% | 3 |
| Mar 2026 | 890 | 38.2% | 2 | 20 | 0.86% | 3 |
| Apr 2026 | 740 | 39.6% | 2 | 20 | 1.1% | 3 |
| May 2026 | 890 | 44.5% | 2 | 30 | 1.5% | 3 |
| Jun 2026 | 910 | 45% | 2 | 20 | 0.99% | 3 |
| Jul 2026 | 730 | 39.7% | 2 | 30 | 1.6% | 3 |
| Aug 2026 | 740 | 40% | 2 | 20 | 1.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Buoy Salon & Spa’s and Reds Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Buoy Salon & Spa**: Measured on the search terms “buoy co nz”, “buoy salon & spa” and “buoy salon & spa wellington”, summed into one figure.
- **Reds Hairdressing**: Measured on the search terms “reds hairdressing” and “reds hairdressing price list”, summed into one figure.

- [Buoy Salon & Spa profile](/demand/nz/brands/buoy-salon-and-spa)
- [Reds Hairdressing profile](/demand/nz/brands/reds-hairdressing)
- [All wellington region hair salons in New Zealand](/demand/nz/categories/nz-wellington-hair-salons): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Buoy Salon & Spa or Reds Hairdressing?

In August 2026, Buoy Salon & Spa had more branded searches than Reds Hairdressing among wellington region hair salons in New Zealand. Buoy Salon & Spa was estimated to have 740 branded searches compared to Reds Hairdressing’s 20, and held a 40% Share of Search versus Reds Hairdressing’s 1.1%.

## Cite this page

Brandwave. "Buoy Salon & Spa vs Reds Hairdressing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/buoy-salon-and-spa-vs-reds-hairdressing

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buoy-salon-and-spa-vs-reds-hairdressing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.