--- title: "Buoy Salon & Spa vs Miss Fox: Which is more popular in New Zealand?" description: "Is Buoy Salon & Spa or Miss Fox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/buoy-salon-and-spa-vs-miss-fox" publisher: "Brandwave" --- # Buoy Salon & Spa vs Miss Fox: Which is more popular in New Zealand? Is Buoy Salon & Spa or Miss Fox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buoy Salon & Spa and Miss Fox - **Competitive set**: Wellington region hair salons - **Market**: New Zealand - **Month measured**: Oct 2026 - **Buoy Salon & Spa Share of Search**: 19.8% - **Miss Fox Share of Search**: 19.3% ## Is Buoy Salon & Spa or Miss Fox more popular in search? - In October 2026, Buoy Salon & Spa and Miss Fox were level in searches among wellington region hair salons in New Zealand, with an estimated 880 versus 860 branded searches, at 19.8% and 19.3% of the total. - The lead changed hands 4 times in the 12 months ending October 2026: Miss Fox took it in February 2026, Buoy Salon & Spa took it in March 2026, Miss Fox took it in June 2026, Buoy Salon & Spa took it in August 2026. - Across the 12 months ending October 2026, Buoy Salon & Spa’s share of searches among wellington region hair salons in New Zealand moved from 19.5% to 19.8%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending October 2026, Miss Fox’s share of searches among wellington region hair salons in New Zealand moved from 16.2% to 19.3%, and its estimated monthly branded searches moved from 730 to 860. ## Top wellington region hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Buoy Salon & Spa and Miss Fox showed up in all four answers. Buoy Salon & Spa was listed before Miss Fox in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Miss Fox | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Buoy Salon & Spa | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sable Fine Hair | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Tokki Hair Studio | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Mane Salon | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Reds Hairdressing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about wellington region hair salons - Asked ChatGPT "Which hair salon should I go to in Wellington Region, New Zealand?": 1. Miss Fox, 2. Sable Fine Hair, 3. Tokki Hair Studio, 4. Buoy Salon & Spa - Asked ChatGPT "What are the best hair salons in Wellington Region, New Zealand?": 1. Buoy Salon & Spa, 2. Miss Fox, 3. Sable Fine Hair, 4. Mane Salon, 5. Tokki Hair Studio - Asked ChatGPT "What's the best hair salon in Wellington Region, New Zealand for a haircut?": 1. Buoy Salon & Spa, 2. Sable Fine Hair, 3. Miss Fox, 4. Mane Salon - Searched Google, AI Overview "hairdresser wellington nz": 1. Miss Fox, 2. Buoy Salon & Spa Not named in any answer: Reds Hairdressing. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wellington region hair salons in October 2026? - In October 2026, Buoy Salon & Spa overtook Mane Salon to rank 2nd among wellington region hair salons in New Zealand, with 19.8% of the searches. - In October 2026, Miss Fox gained share of searches among wellington region hair salons in New Zealand, from 14.8% to 19.3%. ## How has branded search for Buoy Salon & Spa and Miss Fox changed in New Zealand over the last 12 months? | Month | Buoy Salon & Spa estimated searches | Buoy Salon & Spa Share of Search | Buoy Salon & Spa rank | Miss Fox estimated searches | Miss Fox Share of Search | Miss Fox rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 19.5% | 2 | 730 | 16.2% | 4 | | Dec 2025 | 720 | 18.8% | 3 | 590 | 15.4% | 4 | | Jan 2026 | 880 | 20.4% | 2 | 800 | 18.6% | 4 | | Feb 2026 | 720 | 17.6% | 4 | 730 | 17.9% | 3 | | Mar 2026 | 880 | 18.1% | 3 | 830 | 17.1% | 4 | | Apr 2026 | 720 | 16.3% | 3 | 660 | 14.9% | 4 | | May 2026 | 880 | 18.4% | 3 | 860 | 18% | 4 | | Jun 2026 | 720 | 18.8% | 4 | 760 | 19.8% | 3 | | Jul 2026 | 720 | 17.8% | 4 | 890 | 22% | 3 | | Aug 2026 | 720 | 18.9% | 3 | 650 | 17.1% | 4 | | Sep 2026 | 720 | 17.2% | 3 | 620 | 14.8% | 4 | | Oct 2026 | 880 | 19.8% | 2 | 860 | 19.3% | 4 | ## How are Buoy Salon & Spa’s and Miss Fox’s branded searches counted? Brandwave collects information about searches that people make online using Buoy Salon & Spa’s and Miss Fox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buoy Salon & Spa**: Measured on the search term “buoy salon & spa”. - **Miss Fox**: Measured on the search terms “miss fox” and “miss fox wellington”, summed into one figure. - [Buoy Salon & Spa profile](/demand/nz/brands/buoy-salon-and-spa) - [Miss Fox profile](/demand/nz/brands/miss-fox) - [All wellington region hair salons in New Zealand](/demand/nz/locations/wellington-region/hair-salons): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buoy Salon & Spa or Miss Fox more popular in search? In October 2026, Buoy Salon & Spa and Miss Fox were level in searches among wellington region hair salons in New Zealand, with an estimated 880 versus 860 branded searches, at 19.8% and 19.3% of the total. ## Cite this page Brandwave. "Buoy Salon & Spa vs Miss Fox: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/buoy-salon-and-spa-vs-miss-fox This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buoy-salon-and-spa-vs-miss-fox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.