---
title: "Bunnings vs Carters: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bunnings or Carters? Compare estimated monthly branded-search demand and Share of Search inside the DIY and Building Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bunnings-vs-carters"
publisher: "Brandwave"
---

# Bunnings vs Carters: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bunnings or Carters? Compare estimated monthly branded-search demand and Share of Search inside the DIY and Building Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bunnings and Carters
- **Competitive set**: DIY and Building Supplies Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bunnings Share of Search**: 47.4%
- **Carters Share of Search**: 1.1%

## Which is more popular in search, Bunnings or Carters?

- In August 2026, Bunnings had more branded searches than Carters among DIY and building supplies retailers in New Zealand. Bunnings was estimated to have 368K branded searches compared to Carters’ 8.6K, and held a 47.4% Share of Search versus Carters’ 1.1%.
- Bunnings was ahead of Carters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among DIY and building supplies retailers in New Zealand moved from 47.1% to 47.4%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Carters’ estimated Share of Search among DIY and building supplies retailers in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches held steady at 8.6K.

## How did search popularity change for New Zealand DIY and building supplies retailers in August 2026?

- In August 2026, Bunnings lost estimated Share of Search among DIY and building supplies retailers in New Zealand, from 52% to 47.4%.

## Month by month

| Month | Bunnings estimated searches | Bunnings Share of Search | Bunnings rank | Carters estimated searches | Carters Share of Search | Carters rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 47.1% | 1 | 8.6K | 0.9% | 4 |
| Nov 2025 | 550K | 47.6% | 1 | 8.5K | 0.74% | 4 |
| Dec 2025 | 550K | 48.1% | 1 | 7.1K | 0.62% | 4 |
| Jan 2026 | 450K | 47.6% | 1 | 8.6K | 0.91% | 4 |
| Feb 2026 | 368K | 47.1% | 1 | 8.5K | 1.1% | 4 |
| Mar 2026 | 368K | 47.1% | 1 | 8.5K | 1.1% | 4 |
| Apr 2026 | 368K | 47.5% | 1 | 7.1K | 0.92% | 4 |
| May 2026 | 368K | 47.4% | 1 | 8.5K | 1.1% | 4 |
| Jun 2026 | 368K | 51.9% | 1 | 8.5K | 1.2% | 4 |
| Jul 2026 | 368K | 52% | 1 | 7.1K | 1% | 4 |
| Aug 2026 | 368K | 47.4% | 1 | 8.6K | 1.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bunnings’ and Carters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bunnings**: Measured on the search terms “Bunnings”, “bunnings building supplies”, “bunnings hardware” and “bunnings home improvement”, summed into one figure.
- **Carters**: Measured on the search terms “Carters”, “carters building supplies” and “carters hardware”, summed into one figure.

- [Bunnings profile](/demand/nz/brands/bunnings)
- [Carters profile](/demand/nz/brands/carters)
- [All DIY and building supplies retailers in New Zealand](/demand/nz/categories/nz-diy-and-building-supplies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bunnings or Carters?

In August 2026, Bunnings had more branded searches than Carters among DIY and building supplies retailers in New Zealand. Bunnings was estimated to have 368K branded searches compared to Carters’ 8.6K, and held a 47.4% Share of Search versus Carters’ 1.1%.

## Cite this page

Brandwave. "Bunnings vs Carters: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bunnings-vs-carters

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bunnings-vs-carters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.