--- title: "Bundaberg vs East Imperial: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bundaberg or East Imperial? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bundaberg-vs-east-imperial" publisher: "Brandwave" --- # Bundaberg vs East Imperial: Which is more popular by branded search in New Zealand? Which is more popular in search, Bundaberg or East Imperial? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bundaberg and East Imperial - **Competitive set**: Tonic and mixer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bundaberg Share of Search**: 49.7% - **East Imperial Share of Search**: 2.9% ## Which is more popular in search, Bundaberg or East Imperial? - In August 2026, Bundaberg had more branded searches than East Imperial among tonic and mixer brands in New Zealand. Bundaberg was estimated to have 4.4K branded searches compared to East Imperial’s 260, and held a 49.7% Share of Search versus East Imperial’s 2.9%. - Bundaberg was ahead of East Imperial in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bundaberg’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 48.7% to 49.7%, and its estimated monthly branded searches held steady at 4.4K. - Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 440 to 260. ## How did search popularity change for New Zealand tonic and mixer brands in August 2026? - In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%. ## Month by month | Month | Bundaberg estimated searches | Bundaberg Share of Search | Bundaberg rank | East Imperial estimated searches | East Imperial Share of Search | East Imperial rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 48.7% | 1 | 440 | 4.9% | 4 | | Nov 2025 | 4.4K | 47.1% | 1 | 540 | 5.8% | 4 | | Dec 2025 | 5.4K | 48.1% | 1 | 610 | 5.4% | 4 | | Jan 2026 | 4.7K | 50.1% | 1 | 400 | 4.3% | 4 | | Feb 2026 | 3.7K | 50.7% | 1 | 310 | 4.2% | 4 | | Mar 2026 | 5.4K | 59% | 1 | 330 | 3.6% | 4 | | Apr 2026 | 3.6K | 49.1% | 1 | 240 | 3.3% | 4 | | May 2026 | 4.4K | 54.1% | 1 | 300 | 3.7% | 4 | | Jun 2026 | 4.3K | 53.1% | 1 | 240 | 3% | 4 | | Jul 2026 | 4.2K | 49.5% | 1 | 310 | 3.6% | 4 | | Aug 2026 | 4.4K | 49.7% | 1 | 260 | 2.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bundaberg’s and East Imperial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bundaberg**: Measured on the search terms “brisbane to bundaberg”, “bundaberg”, “bundaberg airport”, “bundaberg australia”, “bundaberg brisbane”, “bundaberg cans”, “bundaberg central”, “bundaberg city”, “bundaberg com”, “bundaberg drink”, “bundaberg mixer”, “bundaberg near me”, “bundaberg nz”, “bundaberg online”, “bundaberg qld 4670”, “bundaberg soft drink” and “bundaberg tonic water”, summed into one figure. - **East Imperial**: Measured on the search terms “east imperial”, “east imperial grapefruit soda”, “east imperial near me”, “east imperial new zealand”, “east imperial nz”, “east imperial tonic” and “eastimperial”, summed into one figure. - [Bundaberg profile](/demand/nz/brands/bundaberg) - [East Imperial profile](/demand/nz/brands/east-imperial) - [All tonic and mixer brands in New Zealand](/demand/nz/categories/nz-tonic-and-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bundaberg or East Imperial? In August 2026, Bundaberg had more branded searches than East Imperial among tonic and mixer brands in New Zealand. Bundaberg was estimated to have 4.4K branded searches compared to East Imperial’s 260, and held a 49.7% Share of Search versus East Imperial’s 2.9%. ## Cite this page Brandwave. "Bundaberg vs East Imperial: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bundaberg-vs-east-imperial This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bundaberg-vs-east-imperial. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.