--- title: "Bundaberg vs Captain Morgan: Which is searched more in New Zealand?" description: "Is Bundaberg or Captain Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bundaberg-vs-captain-morgan" publisher: "Brandwave" --- # Bundaberg vs Captain Morgan: Which is searched more in New Zealand? Is Bundaberg or Captain Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bundaberg and Captain Morgan - **Competitive set**: Spiced rum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bundaberg Share of Search**: 48.5% - **Captain Morgan Share of Search**: 13.3% ## Is Bundaberg or Captain Morgan more popular in search? - In September 2026, Bundaberg had more branded searches than Captain Morgan among spiced rum brands in New Zealand. Bundaberg had about 3,210 branded searches, while Captain Morgan had 880. Bundaberg made up 48.5% of all spiced rum brand searches we track, and Captain Morgan accounted for 13.3%. - Bundaberg was ahead of Captain Morgan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bundaberg’s share of searches among spiced rum brands in New Zealand moved from 47.6% to 48.5%, and its estimated monthly branded searches held steady at 3.2K. - Across the 12 months ending September 2026, Captain Morgan’s share of searches among spiced rum brands in New Zealand moved from 13% to 13.3%, and its estimated monthly branded searches held steady at 880. ## Top spiced rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Captain Morgan appeared in all four answers. Bundaberg did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Bundaberg | 0 of 3 | 0 of 1 | 0 of 4 | | Bacardi | 0 of 3 | 0 of 1 | 0 of 4 | | Captain Morgan | 3 of 3 | 1 of 1 | 4 of 4 | | Havana Club | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about spiced rum brands - Asked ChatGPT "Which spiced rum brand should I buy in New Zealand?": 1. Captain Morgan - Asked ChatGPT "What are the best spiced rum brands in New Zealand?": 1. Captain Morgan - Asked ChatGPT "What's the best spiced rum brand in New Zealand for cocktails?": 1. Captain Morgan - Searched Google, AI Overview "best spiced rum": 1. Captain Morgan Not named in any answer: Bundaberg, Bacardi and Havana Club. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand spiced rum brands in September 2026? Neither Bundaberg nor Captain Morgan moved beyond provider rounding among spiced rum brands in Sep 2026. ## Month by month | Month | Bundaberg estimated searches | Bundaberg Share of Search | Bundaberg rank | Captain Morgan estimated searches | Captain Morgan Share of Search | Captain Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 47.6% | 1 | 880 | 13% | 3 | | Nov 2025 | 3.2K | 44.8% | 1 | 720 | 10.2% | 3 | | Dec 2025 | 3.9K | 35.7% | 2 | 1K | 9.2% | 3 | | Jan 2026 | 3.3K | 46.5% | 1 | 880 | 12.6% | 3 | | Feb 2026 | 2.7K | 47.7% | 1 | 720 | 12.9% | 3 | | Mar 2026 | 3.9K | 57.7% | 1 | 720 | 10.6% | 3 | | Apr 2026 | 2.7K | 47.7% | 1 | 720 | 12.9% | 3 | | May 2026 | 3.3K | 51.3% | 1 | 880 | 13.9% | 3 | | Jun 2026 | 3.3K | 52.5% | 1 | 720 | 11.6% | 3 | | Jul 2026 | 3.2K | 47.9% | 1 | 880 | 13.2% | 3 | | Aug 2026 | 3.2K | 48.5% | 1 | 880 | 13.3% | 3 | | Sep 2026 | 3.2K | 48.5% | 1 | 880 | 13.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bundaberg’s and Captain Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bundaberg**: Measured on the search terms “brisbane to bundaberg”, “bundaberg”, “bundaberg airport”, “bundaberg brisbane”, “bundaberg central” and “bundaberg city”, summed into one figure. - **Captain Morgan**: Measured on the search terms “captain morgan” and “captainmorgan”, summed into one figure. - [Bundaberg profile](/demand/nz/brands/bundaberg) - [Captain Morgan profile](/demand/nz/brands/captain-morgan) - [All spiced rum brands in New Zealand](/demand/nz/categories/nz-spiced-rum-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bundaberg or Captain Morgan more popular in search? In September 2026, Bundaberg had more branded searches than Captain Morgan among spiced rum brands in New Zealand. Bundaberg had about 3,210 branded searches, while Captain Morgan had 880. Bundaberg made up 48.5% of all spiced rum brand searches we track, and Captain Morgan accounted for 13.3%. ## Cite this page Brandwave. "Bundaberg vs Captain Morgan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bundaberg-vs-captain-morgan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bundaberg-vs-captain-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.