--- title: "Bulmers vs Morningcider: Which is searched more in New Zealand?" description: "Is Bulmers or Morningcider more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bulmers-cider-vs-morningcider" publisher: "Brandwave" --- # Bulmers vs Morningcider: Which is searched more in New Zealand? Is Bulmers or Morningcider more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bulmers and Morningcider - **Competitive set**: Cider brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bulmers Share of Search**: 0.19% - **Morningcider Share of Search**: 1.6% ## Is Bulmers or Morningcider more popular in search? - In September 2026, Morningcider had more branded searches than Bulmers among cider brands in New Zealand. Morningcider had about 170 branded searches, while Bulmers had 20. Morningcider made up 1.6% of all cider brand searches we track, and Bulmers accounted for 0.19%. - Morningcider was ahead of Bulmers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in New Zealand moved from 0.08% to 0.19%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Morningcider’s share of searches among cider brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 210 to 170. ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Morningcider was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bulmers did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Morningcider | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Somersby | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Paynter's Cider | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Monteith's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Old Mout | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Good George | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Rekorderlig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kopparberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isaac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulmers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cider brands - Asked ChatGPT "Which cider brand should I buy in New Zealand?": 1. Zeffer, 2. Paynter's Cider, 3. Old Mout - Asked ChatGPT "What are the best cider brands in New Zealand?": 1. Zeffer, 2. Paynter's Cider, 3. Morningcider - Asked ChatGPT "What's the best cider brand in New Zealand for easy drinking?": 1. Old Mout, 2. Somersby, 3. Monteith's - Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Somersby, 3. Morningcider, 4. Good George, 5. Zeffer, 6. Paynter's Cider - Searched Google, AI Overview "best cider nz": 1. Zeffer, 2. Morningcider, 3. Good George Not named in any answer: Rekorderlig, Strongbow, Kopparberg, Isaac's and Bulmers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cider brands in September 2026? - In September 2026, Strongbow overtook Old Mout and Morningcider to rank 6th among cider brands in New Zealand, with 4% of the searches. - In September 2026, Morningcider lost share of searches among cider brands in New Zealand, from 2.1% to 1.6%. - Estimated monthly branded searches for Bulmers in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Month by month | Month | Bulmers estimated searches | Bulmers Share of Search | Bulmers rank | Morningcider estimated searches | Morningcider Share of Search | Morningcider rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.08% | 12 | 210 | 1.8% | 7 | | Nov 2025 | 10 | 0.07% | 12 | 260 | 1.7% | 7 | | Dec 2025 | 10 | 0.05% | 12 | 480 | 2.6% | 6 | | Jan 2026 | 10 | 0.08% | 12 | 260 | 2% | 7 | | Feb 2026 | 0 | 0% | 12 | 210 | 2% | 7 | | Mar 2026 | 10 | 0.09% | 12 | 260 | 2.3% | 8 | | Apr 2026 | 10 | 0.1% | 12 | 260 | 2.5% | 7 | | May 2026 | 0 | 0% | 12 | 170 | 1.7% | 7 | | Jun 2026 | 0 | 0% | 12 | 140 | 1.7% | 7 | | Jul 2026 | 0 | 0% | 12 | 210 | 2.4% | 7 | | Aug 2026 | 10 | 0.1% | 12 | 210 | 2.1% | 7 | | Sep 2026 | 20 | 0.19% | 12 | 170 | 1.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bulmers’ and Morningcider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bulmers**: Measured on the search terms “bulmers original”, “bulmers original cider” and “cider bulmers original”, summed into one figure. - **Morningcider**: Measured on the search term “morningcider”. - [Bulmers profile](/demand/nz/brands/bulmers-cider) - [Morningcider profile](/demand/nz/brands/morningcider) - [All cider brands in New Zealand](/demand/nz/categories/nz-cider-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bulmers or Morningcider more popular in search? In September 2026, Morningcider had more branded searches than Bulmers among cider brands in New Zealand. Morningcider had about 170 branded searches, while Bulmers had 20. Morningcider made up 1.6% of all cider brand searches we track, and Bulmers accounted for 0.19%. ## Cite this page Brandwave. "Bulmers vs Morningcider: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bulmers-cider-vs-morningcider This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bulmers-cider-vs-morningcider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.