--- title: "Bulmers vs Kopparberg: Which is searched more in New Zealand?" description: "Is Bulmers or Kopparberg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bulmers-cider-vs-kopparberg" publisher: "Brandwave" --- # Bulmers vs Kopparberg: Which is searched more in New Zealand? Is Bulmers or Kopparberg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bulmers and Kopparberg - **Competitive set**: Cider brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bulmers Share of Search**: 0.19% - **Kopparberg Share of Search**: 1% ## Is Bulmers or Kopparberg more popular in search? - In September 2026, Kopparberg had more branded searches than Bulmers among cider brands in New Zealand. Kopparberg had about 110 branded searches, while Bulmers had 20. Kopparberg made up 1% of all cider brand searches we track, and Bulmers accounted for 0.19%. - Kopparberg was ahead of Bulmers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in New Zealand moved from 0.08% to 0.19%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches moved from 130 to 110. ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Bulmers nor Kopparberg showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Morningcider | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Somersby | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Paynter's Cider | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Monteith's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Old Mout | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Good George | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Rekorderlig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kopparberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isaac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulmers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cider brands - Asked ChatGPT "Which cider brand should I buy in New Zealand?": 1. Zeffer, 2. Paynter's Cider, 3. Old Mout - Asked ChatGPT "What are the best cider brands in New Zealand?": 1. Zeffer, 2. Paynter's Cider, 3. Morningcider - Asked ChatGPT "What's the best cider brand in New Zealand for easy drinking?": 1. Old Mout, 2. Somersby, 3. Monteith's - Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Somersby, 3. Morningcider, 4. Good George, 5. Zeffer, 6. Paynter's Cider - Searched Google, AI Overview "best cider nz": 1. Zeffer, 2. Morningcider, 3. Good George Not named in any answer: Rekorderlig, Strongbow, Kopparberg, Isaac's and Bulmers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cider brands in September 2026? - Estimated monthly branded searches for Bulmers in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. - Estimated monthly branded searches for Kopparberg in New Zealand fell 15.4% over 12 measured months, from 130 to 110 in September 2026. ## Month by month | Month | Bulmers estimated searches | Bulmers Share of Search | Bulmers rank | Kopparberg estimated searches | Kopparberg Share of Search | Kopparberg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.08% | 12 | 130 | 1.1% | 9 | | Nov 2025 | 10 | 0.07% | 12 | 140 | 0.92% | 9 | | Dec 2025 | 10 | 0.05% | 12 | 100 | 0.53% | 10 | | Jan 2026 | 10 | 0.08% | 12 | 140 | 1.1% | 9 | | Feb 2026 | 0 | 0% | 12 | 90 | 0.86% | 9 | | Mar 2026 | 10 | 0.09% | 12 | 270 | 2.4% | 7 | | Apr 2026 | 10 | 0.1% | 12 | 130 | 1.3% | 9 | | May 2026 | 0 | 0% | 12 | 120 | 1.2% | 9 | | Jun 2026 | 0 | 0% | 12 | 90 | 1.1% | 9 | | Jul 2026 | 0 | 0% | 12 | 100 | 1.2% | 9 | | Aug 2026 | 10 | 0.1% | 12 | 80 | 0.8% | 9 | | Sep 2026 | 20 | 0.19% | 12 | 110 | 1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Bulmers’ and Kopparberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bulmers**: Measured on the search terms “bulmers original”, “bulmers original cider” and “cider bulmers original”, summed into one figure. - **Kopparberg**: Measured on the search terms “kopparberg”, “kopparberg cider”, “kopparberg flavoured cider”, “kopparberg hard cider”, “kopparberg pear cider” and “kopparberg strawberry lime”, summed into one figure. - [Bulmers profile](/demand/nz/brands/bulmers-cider) - [Kopparberg profile](/demand/nz/brands/kopparberg) - [All cider brands in New Zealand](/demand/nz/categories/nz-cider-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bulmers or Kopparberg more popular in search? In September 2026, Kopparberg had more branded searches than Bulmers among cider brands in New Zealand. Kopparberg had about 110 branded searches, while Bulmers had 20. Kopparberg made up 1% of all cider brand searches we track, and Bulmers accounted for 0.19%. ## Cite this page Brandwave. "Bulmers vs Kopparberg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bulmers-cider-vs-kopparberg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bulmers-cider-vs-kopparberg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.