---
title: "Bullock & Associates vs Horsley Christie: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bullock & Associates or Horsley Christie? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bullock-associates-vs-horsley-christie"
publisher: "Brandwave"
---

# Bullock & Associates vs Horsley Christie: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bullock & Associates or Horsley Christie? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bullock & Associates and Horsley Christie
- **Competitive set**: Whanganui law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bullock & Associates Share of Search**: 3.8%
- **Horsley Christie Share of Search**: 12.9%

## Which is more popular in search, Bullock & Associates or Horsley Christie?

- In August 2026, Horsley Christie had more branded searches than Bullock & Associates among whanganui law firms in New Zealand. Horsley Christie was estimated to have 310 branded searches compared to Bullock & Associates’ 90, and held a 12.9% Share of Search versus Bullock & Associates’ 3.8%.
- Horsley Christie was ahead of Bullock & Associates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bullock & Associates’ estimated Share of Search among whanganui law firms in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 11 months ending August 2026, Horsley Christie’s estimated Share of Search among whanganui law firms in New Zealand moved from 11.6% to 12.9%, and its estimated monthly branded searches moved from 300 to 310.

## How did search popularity change for New Zealand whanganui law firms in August 2026?

- In August 2026, Horsley Christie gained estimated Share of Search among whanganui law firms in New Zealand, from 12.4% to 12.9%.
- In August 2026, Bullock & Associates lost estimated Share of Search among whanganui law firms in New Zealand, from 5.8% to 3.8%.

## Month by month

| Month | Bullock & Associates estimated searches | Bullock & Associates Share of Search | Bullock & Associates rank | Horsley Christie estimated searches | Horsley Christie Share of Search | Horsley Christie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 4.2% | 7 | 300 | 11.6% | 3 |
| Nov 2025 | 140 | 5.6% | 7 | 290 | 11.6% | 3 |
| Dec 2025 | 90 | 4.8% | 7 | 240 | 12.7% | 3 |
| Jan 2026 | 90 | 4.1% | 7 | 260 | 11.8% | 4 |
| Feb 2026 | 110 | 5.1% | 7 | 250 | 11.5% | 3 |
| Mar 2026 | 140 | 5.4% | 6 | 310 | 11.9% | 3 |
| Apr 2026 | 140 | 5.9% | 6 | 260 | 11% | 4 |
| May 2026 | 140 | 6% | 6 | 230 | 9.8% | 4 |
| Jun 2026 | 140 | 5.3% | 7 | 290 | 10.9% | 3 |
| Jul 2026 | 140 | 5.8% | 6 | 300 | 12.4% | 3 |
| Aug 2026 | 90 | 3.8% | 7 | 310 | 12.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bullock & Associates’ and Horsley Christie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bullock & Associates**: Measured on the search terms “bullock & associates” and “bullock and associates”, summed into one figure.
- **Horsley Christie**: Measured on the search terms “horsley christie”, “horsley christie lawyers”, “horsley christie solicitors” and “horsley christie whanganui”, summed into one figure.

- [Bullock & Associates profile](/demand/nz/brands/bullock-associates)
- [Horsley Christie profile](/demand/nz/brands/horsley-christie)
- [All whanganui law firms in New Zealand](/demand/nz/categories/nz-whanganui-law-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bullock & Associates or Horsley Christie?

In August 2026, Horsley Christie had more branded searches than Bullock & Associates among whanganui law firms in New Zealand. Horsley Christie was estimated to have 310 branded searches compared to Bullock & Associates’ 90, and held a 12.9% Share of Search versus Bullock & Associates’ 3.8%.

## Cite this page

Brandwave. "Bullock & Associates vs Horsley Christie: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bullock-associates-vs-horsley-christie

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bullock-associates-vs-horsley-christie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
