---
title: "Bullhorn vs Workable: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bullhorn or Workable? Compare estimated monthly branded-search demand and Share of Search inside the Applicant tracking systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bullhorn-vs-workable"
publisher: "Brandwave"
---

# Bullhorn vs Workable: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bullhorn or Workable? Compare estimated monthly branded-search demand and Share of Search inside the Applicant tracking systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bullhorn and Workable
- **Competitive set**: Applicant tracking systems
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bullhorn Share of Search**: 14.9%
- **Workable Share of Search**: 19.4%

## Which is more popular in search, Bullhorn or Workable?

- In August 2026, Workable had more branded searches than Bullhorn among applicant tracking systems in New Zealand. Workable was estimated to have 430 branded searches compared to Bullhorn’s 330, and held a 19.4% Share of Search versus Bullhorn’s 14.9%.
- The lead changed hands 2 times in the 11 months ending August 2026: Bullhorn took it in March 2026, Workable took it in April 2026.
- Across the 11 months ending August 2026, Bullhorn’s estimated Share of Search among applicant tracking systems in New Zealand moved from 13.1% to 14.9%, and its estimated monthly branded searches moved from 270 to 330.
- Across the 11 months ending August 2026, Workable’s estimated Share of Search among applicant tracking systems in New Zealand moved from 20.4% to 19.4%, and its estimated monthly branded searches moved from 420 to 430.

## How did search popularity change for New Zealand applicant tracking systems in August 2026?

- In August 2026, Workable gained estimated Share of Search among applicant tracking systems in New Zealand, from 16.5% to 19.4%.
- Estimated monthly branded searches for Bullhorn in New Zealand rose 22.2% over 11 measured months, from 270 to 330 in August 2026.

## Month by month

| Month | Bullhorn estimated searches | Bullhorn Share of Search | Bullhorn rank | Workable estimated searches | Workable Share of Search | Workable rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 13.1% | 4 | 420 | 20.4% | 2 |
| Nov 2025 | 220 | 9.9% | 4 | 530 | 23.9% | 2 |
| Dec 2025 | 180 | 11.5% | 4 | 340 | 21.8% | 2 |
| Jan 2026 | 280 | 15.3% | 4 | 430 | 23.5% | 2 |
| Feb 2026 | 220 | 10.8% | 4 | 440 | 21.6% | 2 |
| Mar 2026 | 740 | 25.8% | 2 | 550 | 19.2% | 3 |
| Apr 2026 | 180 | 9% | 4 | 440 | 22.1% | 2 |
| May 2026 | 270 | 13% | 4 | 430 | 20.7% | 2 |
| Jun 2026 | 230 | 11.1% | 4 | 430 | 20.8% | 2 |
| Jul 2026 | 330 | 15.1% | 4 | 360 | 16.5% | 3 |
| Aug 2026 | 330 | 14.9% | 4 | 430 | 19.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bullhorn’s and Workable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bullhorn**: Measured on the search terms “bullhorn”, “bullhorn ats”, “bullhorn com” and “bullhorn near me”, summed into one figure.
- **Workable**: Measured on the search terms “workable”, “workable ats”, “workable com”, “workable near me” and “workable nz”, summed into one figure.

- [Bullhorn profile](/demand/nz/brands/bullhorn)
- [Workable profile](/demand/nz/brands/workable)
- [All applicant tracking systems in New Zealand](/demand/nz/categories/nz-applicant-tracking-systems): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bullhorn or Workable?

In August 2026, Workable had more branded searches than Bullhorn among applicant tracking systems in New Zealand. Workable was estimated to have 430 branded searches compared to Bullhorn’s 330, and held a 19.4% Share of Search versus Bullhorn’s 14.9%.

## Cite this page

Brandwave. "Bullhorn vs Workable: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bullhorn-vs-workable

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bullhorn-vs-workable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.