---
title: "Bullhorn vs JobAdder: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bullhorn or JobAdder? Compare estimated monthly branded-search demand and Share of Search inside the Applicant tracking systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bullhorn-vs-jobadder"
publisher: "Brandwave"
---

# Bullhorn vs JobAdder: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bullhorn or JobAdder? Compare estimated monthly branded-search demand and Share of Search inside the Applicant tracking systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bullhorn and JobAdder
- **Competitive set**: Applicant tracking systems
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bullhorn Share of Search**: 14.9%
- **JobAdder Share of Search**: 41.4%

## Which is more popular in search, Bullhorn or JobAdder?

- In August 2026, JobAdder had more branded searches than Bullhorn among applicant tracking systems in New Zealand. JobAdder was estimated to have 920 branded searches compared to Bullhorn’s 330, and held a 41.4% Share of Search versus Bullhorn’s 14.9%.
- JobAdder was ahead of Bullhorn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bullhorn’s estimated Share of Search among applicant tracking systems in New Zealand moved from 13.1% to 14.9%, and its estimated monthly branded searches moved from 270 to 330.
- Across the 11 months ending August 2026, JobAdder’s estimated Share of Search among applicant tracking systems in New Zealand moved from 45.1% to 41.4%, and its estimated monthly branded searches moved from 930 to 920.

## How did search popularity change for New Zealand applicant tracking systems in August 2026?

- In August 2026, JobAdder lost estimated Share of Search among applicant tracking systems in New Zealand, from 48.2% to 41.4%.
- Estimated monthly branded searches for Bullhorn in New Zealand rose 22.2% over 11 measured months, from 270 to 330 in August 2026.

## Month by month

| Month | Bullhorn estimated searches | Bullhorn Share of Search | Bullhorn rank | JobAdder estimated searches | JobAdder Share of Search | JobAdder rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 13.1% | 4 | 930 | 45.1% | 1 |
| Nov 2025 | 220 | 9.9% | 4 | 1K | 46.8% | 1 |
| Dec 2025 | 180 | 11.5% | 4 | 740 | 47.4% | 1 |
| Jan 2026 | 280 | 15.3% | 4 | 750 | 41% | 1 |
| Feb 2026 | 220 | 10.8% | 4 | 930 | 45.6% | 1 |
| Mar 2026 | 740 | 25.8% | 2 | 1.1K | 36.6% | 1 |
| Apr 2026 | 180 | 9% | 4 | 920 | 46.2% | 1 |
| May 2026 | 270 | 13% | 4 | 920 | 44.2% | 1 |
| Jun 2026 | 230 | 11.1% | 4 | 1K | 49.8% | 1 |
| Jul 2026 | 330 | 15.1% | 4 | 1.1K | 48.2% | 1 |
| Aug 2026 | 330 | 14.9% | 4 | 920 | 41.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bullhorn’s and JobAdder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bullhorn**: Measured on the search terms “bullhorn”, “bullhorn ats”, “bullhorn com” and “bullhorn near me”, summed into one figure.
- **JobAdder**: Measured on the search terms “jobadder”, “jobadder ats”, “jobadder com” and “jobadder nz”, summed into one figure.

- [Bullhorn profile](/demand/nz/brands/bullhorn)
- [JobAdder profile](/demand/nz/brands/jobadder)
- [All applicant tracking systems in New Zealand](/demand/nz/categories/nz-applicant-tracking-systems): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bullhorn or JobAdder?

In August 2026, JobAdder had more branded searches than Bullhorn among applicant tracking systems in New Zealand. JobAdder was estimated to have 920 branded searches compared to Bullhorn’s 330, and held a 41.4% Share of Search versus Bullhorn’s 14.9%.

## Cite this page

Brandwave. "Bullhorn vs JobAdder: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bullhorn-vs-jobadder

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bullhorn-vs-jobadder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.