--- title: "Bulldog vs Triumph & Disaster: Which is searched more in New Zealand?" description: "Is Bulldog or Triumph & Disaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bulldog-vs-triumph-and-disaster" publisher: "Brandwave" --- # Bulldog vs Triumph & Disaster: Which is searched more in New Zealand? Is Bulldog or Triumph & Disaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bulldog and Triumph & Disaster - **Competitive set**: Men's grooming brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bulldog Share of Search**: 4.9% - **Triumph & Disaster Share of Search**: 8.2% ## Is Bulldog or Triumph & Disaster more popular in search? - In September 2026, Triumph & Disaster had more branded searches than Bulldog among men's grooming brands in New Zealand. Triumph & Disaster had about 880 branded searches, while Bulldog had 530. Triumph & Disaster made up 8.2% of all men's grooming brand searches we track, and Bulldog accounted for 4.9%. - Triumph & Disaster was ahead of Bulldog in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bulldog’s share of searches among men's grooming brands in New Zealand moved from 2.5% to 4.9%, and its estimated monthly branded searches moved from 270 to 530. - Across the 12 months ending September 2026, Triumph & Disaster’s share of searches among men's grooming brands in New Zealand moved from 8.1% to 8.2%, and its estimated monthly branded searches held steady at 880. ## Top men's grooming brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bulldog and Triumph & Disaster were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Triumph & Disaster was listed before Bulldog in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Triumph & Disaster | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Bulldog | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Nivea Men | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Jack Black | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Manscaped | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wahl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's grooming brands - Asked ChatGPT "Which men's grooming brand should I buy in New Zealand?": 1. Triumph & Disaster, 2. Bulldog - Asked ChatGPT "What are the best men's grooming brands in New Zealand?": 1. Triumph & Disaster, 2. Bulldog - Asked ChatGPT "What's the best men's grooming brand in New Zealand for everyday grooming?": 1. Nivea Men, 2. Bulldog, 3. Triumph & Disaster - Searched Google, AI Overview "mens skincare nz": named none of the brands we track Not named in any answer: Jack Black, Manscaped and Wahl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand men's grooming brands in September 2026? - In September 2026, Triumph & Disaster gained share of searches among men's grooming brands in New Zealand, from 5.8% to 8.2%. - In September 2026, Bulldog gained share of searches among men's grooming brands in New Zealand, from 3.7% to 4.9%. ## Month by month | Month | Bulldog estimated searches | Bulldog Share of Search | Bulldog rank | Triumph & Disaster estimated searches | Triumph & Disaster Share of Search | Triumph & Disaster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270 | 2.5% | 5 | 880 | 8.1% | 3 | | Nov 2025 | 330 | 2.5% | 5 | 1K | 7.4% | 3 | | Dec 2025 | 410 | 2.1% | 5 | 1K | 5.2% | 4 | | Jan 2026 | 370 | 2.7% | 5 | 720 | 5.2% | 4 | | Feb 2026 | 280 | 2.7% | 5 | 720 | 7% | 4 | | Mar 2026 | 250 | 2.1% | 5 | 880 | 7.5% | 4 | | Apr 2026 | 270 | 2.3% | 5 | 590 | 5% | 4 | | May 2026 | 350 | 2% | 5 | 720 | 4% | 4 | | Jun 2026 | 370 | 3.1% | 5 | 590 | 4.9% | 4 | | Jul 2026 | 460 | 4.1% | 5 | 720 | 6.4% | 4 | | Aug 2026 | 570 | 3.7% | 5 | 880 | 5.8% | 4 | | Sep 2026 | 530 | 4.9% | 5 | 880 | 8.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bulldog’s and Triumph & Disaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bulldog**: Measured on the search terms “bulldog beard oil”, “bulldog face wash”, “bulldog grooming”, “bulldog moisturiser” and “bulldog skincare”, summed into one figure. - **Triumph & Disaster**: Measured on the search terms “triumph & disaster” and “triumph and disaster”, summed into one figure. - [Bulldog profile](/demand/nz/brands/bulldog) - [Triumph & Disaster profile](/demand/nz/brands/triumph-and-disaster) - [All men's grooming brands in New Zealand](/demand/nz/categories/nz-mens-grooming-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bulldog or Triumph & Disaster more popular in search? In September 2026, Triumph & Disaster had more branded searches than Bulldog among men's grooming brands in New Zealand. Triumph & Disaster had about 880 branded searches, while Bulldog had 530. Triumph & Disaster made up 8.2% of all men's grooming brand searches we track, and Bulldog accounted for 4.9%. ## Cite this page Brandwave. "Bulldog vs Triumph & Disaster: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bulldog-vs-triumph-and-disaster This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bulldog-vs-triumph-and-disaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.