--- title: "Bulldog vs Manscaped: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bulldog or Manscaped? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bulldog-vs-manscaped" publisher: "Brandwave" --- # Bulldog vs Manscaped: Which is more popular by branded search in New Zealand? Which is more popular in search, Bulldog or Manscaped? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bulldog and Manscaped - **Competitive set**: Men's grooming brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bulldog Share of Search**: 6.3% - **Manscaped Share of Search**: 72.4% ## Which is more popular in search, Bulldog or Manscaped? - In August 2026, Manscaped had more branded searches than Bulldog among men's grooming brands in New Zealand. Manscaped was estimated to have 6.6K branded searches compared to Bulldog’s 570, and held a 72.4% Share of Search versus Bulldog’s 6.3%. - Manscaped was ahead of Bulldog in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand moved from 3.2% to 6.3%, and its estimated monthly branded searches moved from 270 to 570. - Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand moved from 84.2% to 72.4%, and its estimated monthly branded searches moved from 7K to 6.6K. ## How did search popularity change for New Zealand men's grooming brands in August 2026? - In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%. - In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%. ## Month by month | Month | Bulldog estimated searches | Bulldog Share of Search | Bulldog rank | Manscaped estimated searches | Manscaped Share of Search | Manscaped rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270 | 3.2% | 3 | 7K | 84.2% | 1 | | Nov 2025 | 330 | 2.7% | 3 | 10.5K | 86.6% | 1 | | Dec 2025 | 410 | 3.3% | 3 | 10.5K | 85% | 1 | | Jan 2026 | 370 | 5.1% | 3 | 5.7K | 77.8% | 1 | | Feb 2026 | 280 | 4.5% | 3 | 4.6K | 74.1% | 1 | | Mar 2026 | 250 | 4.1% | 3 | 4.4K | 73% | 1 | | Apr 2026 | 270 | 4.1% | 3 | 5.1K | 76.9% | 1 | | May 2026 | 350 | 4.7% | 3 | 5.1K | 68.6% | 1 | | Jun 2026 | 370 | 4.7% | 3 | 5.5K | 69.5% | 1 | | Jul 2026 | 460 | 5.6% | 3 | 5.8K | 70.4% | 1 | | Aug 2026 | 570 | 6.3% | 3 | 6.6K | 72.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bulldog’s and Manscaped’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bulldog**: Measured on the search terms “bulldog beard oil”, “bulldog face wash”, “bulldog grooming”, “bulldog moisturiser” and “bulldog skincare”, summed into one figure. - **Manscaped**: Measured on the search terms “manscaped”, “manscaped au”, “manscaped beard oil”, “manscaped com”, “manscaped face wash”, “manscaped grooming”, “manscaped lawn mower”, “manscaped near me”, “manscaped new zealand”, “manscaped nz”, “manscaped online” and “manscaped razor”, summed into one figure. - [Bulldog profile](/demand/nz/brands/bulldog) - [Manscaped profile](/demand/nz/brands/manscaped) - [All men's grooming brands in New Zealand](/demand/nz/categories/nz-mens-grooming-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bulldog or Manscaped? In August 2026, Manscaped had more branded searches than Bulldog among men's grooming brands in New Zealand. Manscaped was estimated to have 6.6K branded searches compared to Bulldog’s 570, and held a 72.4% Share of Search versus Bulldog’s 6.3%. ## Cite this page Brandwave. "Bulldog vs Manscaped: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bulldog-vs-manscaped This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bulldog-vs-manscaped. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.