---
title: "Buildertrend vs Fergus: Which is more popular in New Zealand?"
description: "Is Buildertrend or Fergus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Construction software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/buildertrend-vs-fergus"
publisher: "Brandwave"
---

# Buildertrend vs Fergus: Which is more popular in New Zealand?

Is Buildertrend or Fergus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Construction software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Buildertrend and Fergus
- **Competitive set**: Construction software
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Buildertrend Share of Search**: 11.1%
- **Fergus Share of Search**: 4.9%

## Is Buildertrend or Fergus more popular in search?

- In September 2026, Buildertrend had more branded searches than Fergus among construction software in New Zealand. Buildertrend had about 1,900 branded searches, while Fergus had 840. Buildertrend made up 11.1% of all construction software searches we track, and Fergus accounted for 4.9%.
- Buildertrend was ahead of Fergus in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Buildertrend’s share of searches among construction software in New Zealand moved from 12.4% to 11.1%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending September 2026, Fergus’ share of searches among construction software in New Zealand moved from 5.8% to 4.9%, and its estimated monthly branded searches moved from 890 to 840.

## Top construction software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buildertrend was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fergus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buildertrend and Fergus were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Buildxact | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| NextMinute | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Procore | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Rave Build | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Fergus | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Buildertrend | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Simpro | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Archistar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about construction software

- Asked ChatGPT "Which construction software should I use in New Zealand?": 1. Buildxact, 2. Rave Build, 3. Procore, 4. NextMinute
- Asked ChatGPT "What are the best construction software tools in New Zealand?": 1. NextMinute, 2. Buildxact, 3. Fergus, 4. Procore, 5. Simpro
- Asked ChatGPT "What's the best construction software in New Zealand for a building business?": 1. NextMinute, 2. Buildxact, 3. Procore
- Searched Google, AI Overview "construction software": 1. Procore, 2. Buildxact, 3. Rave Build, 4. Buildertrend
- Searched Google, AI Overview "job costing software for builders": named none of the brands we track

Not named in any answer: Archistar.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand construction software in September 2026?

- In September 2026, Fergus gained share of searches among construction software in New Zealand, from 4.3% to 4.9%.

## How has branded search for Buildertrend and Fergus changed in New Zealand over the last 12 months?

| Month | Buildertrend estimated searches | Buildertrend Share of Search | Buildertrend rank | Fergus estimated searches | Fergus Share of Search | Fergus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 1.9K | 12.4% | 3 | 890 | 5.8% | 5 |
| Dec 2025 | 1K | 10.1% | 3 | 590 | 5.9% | 5 |
| Jan 2026 | 1.6K | 12.5% | 3 | 760 | 5.9% | 4 |
| Feb 2026 | 1.9K | 12.3% | 3 | 940 | 6.1% | 4 |
| Mar 2026 | 1.9K | 10.4% | 3 | 890 | 4.9% | 5 |
| Apr 2026 | 1.6K | 10.6% | 3 | 680 | 4.5% | 6 |
| May 2026 | 1.9K | 12.1% | 3 | 820 | 5.2% | 5 |
| Jun 2026 | 1.9K | 10.8% | 3 | 820 | 4.7% | 5 |
| Jul 2026 | 1.6K | 9.5% | 3 | 820 | 4.9% | 5 |
| Aug 2026 | 1.9K | 11.1% | 3 | 730 | 4.3% | 5 |
| Sep 2026 | 1.9K | 11.1% | 3 | 840 | 4.9% | 5 |
| Oct 2026 | — | — | — | — | — | — |

## How are Buildertrend’s and Fergus’ branded searches counted?

Brandwave collects information about searches that people make online using Buildertrend’s and Fergus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Buildertrend**: Measured on the search term “buildertrend”.
- **Fergus**: Measured on the search terms “fergus app”, “fergus builders”, “Fergus Go”, “fergus nz”, “Fergus software”, “Fergus Software Ltd” and “fergus software nz”, summed into one figure.

- [Buildertrend profile](/demand/nz/brands/buildertrend)
- [Fergus profile](/demand/nz/brands/fergus)
- [All construction software in New Zealand](/demand/nz/categories/nz-construction-software): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Buildertrend or Fergus more popular in search?

In September 2026, Buildertrend had more branded searches than Fergus among construction software in New Zealand. Buildertrend had about 1,900 branded searches, while Fergus had 840. Buildertrend made up 11.1% of all construction software searches we track, and Fergus accounted for 4.9%.

## Cite this page

Brandwave. "Buildertrend vs Fergus: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/buildertrend-vs-fergus

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buildertrend-vs-fergus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
