--- title: "Bugaboo vs phil&teds: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bugaboo or phil&teds? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bugaboo-vs-phil-and-teds" publisher: "Brandwave" --- # Bugaboo vs phil&teds: Which is more popular by branded search in New Zealand? Which is more popular in search, Bugaboo or phil&teds? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bugaboo and phil&teds - **Competitive set**: Pram and stroller brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bugaboo Share of Search**: 20.3% - **phil&teds Share of Search**: 10.9% ## Which is more popular in search, Bugaboo or phil&teds? - In August 2026, Bugaboo had more branded searches than phil&teds among pram and stroller brands in New Zealand. Bugaboo was estimated to have 4K branded searches compared to phil&teds’ 2.1K, and held a 20.3% Share of Search versus phil&teds’ 10.9%. - Bugaboo was ahead of phil&teds in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand moved from 17.3% to 20.3%, and its estimated monthly branded searches moved from 3.4K to 4K. - Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 2.4K to 2.1K. ## How did search popularity change for New Zealand pram and stroller brands in August 2026? - In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%. - Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 18.5% to 20.3% in August 2026. ## Month by month | Month | Bugaboo estimated searches | Bugaboo Share of Search | Bugaboo rank | phil&teds estimated searches | phil&teds Share of Search | phil&teds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 17.3% | 2 | 2.4K | 12.2% | 4 | | Nov 2025 | 3.8K | 17.1% | 2 | 2.3K | 10.6% | 4 | | Dec 2025 | 2.7K | 16.9% | 2 | 2K | 12.4% | 4 | | Jan 2026 | 3.5K | 16.8% | 2 | 2.4K | 11.5% | 3 | | Feb 2026 | 2.9K | 17.4% | 2 | 1.9K | 11.2% | 4 | | Mar 2026 | 3.5K | 18.2% | 2 | 2.2K | 11.7% | 4 | | Apr 2026 | 3.3K | 19.3% | 2 | 1.7K | 10% | 4 | | May 2026 | 3.3K | 18.5% | 2 | 1.9K | 10.8% | 4 | | Jun 2026 | 3.5K | 19.1% | 2 | 1.9K | 10.6% | 4 | | Jul 2026 | 3.6K | 19.8% | 2 | 2.1K | 11.9% | 4 | | Aug 2026 | 4K | 20.3% | 2 | 2.1K | 10.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bugaboo’s and phil&teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bugaboo**: Measured on the search terms “bugaboo”, “bugaboo b”, “bugaboo buffalo”, “bugaboo buggy”, “bugaboo butterfly”, “bugaboo butterfly stroller”, “bugaboo cam 3”, “bugaboo camel”, “bugaboo com”, “bugaboo donkey”, “bugaboo donkey duo stroller”, “bugaboo donkey5”, “bugaboo double pram”, “bugaboo fox5”, “bugaboo near me”, “bugaboo nz”, “bugaboo online”, “bugaboo pram” and “bugaboo stroller”, summed into one figure. - **phil&teds**: Measured on the search terms “phil & teds”, “phil & teds capsule”, “phil & teds pram”, “phil & teds travel cot”, “phil and teds double pram”, “phil and teds high chair”, “phil and teds portacot”, “phil&teds”, “phil&teds buggy”, “phil&teds near me”, “phil&teds nz”, “phil&teds online”, “phil&teds pram”, “phil&teds stroller”, “philandteds com”, “philteds”, “philteds pram” and “philteds stroller”, summed into one figure. - [Bugaboo profile](/demand/nz/brands/bugaboo) - [phil&teds profile](/demand/nz/brands/phil-and-teds) - [All pram and stroller brands in New Zealand](/demand/nz/categories/nz-pram-and-stroller-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bugaboo or phil&teds? In August 2026, Bugaboo had more branded searches than phil&teds among pram and stroller brands in New Zealand. Bugaboo was estimated to have 4K branded searches compared to phil&teds’ 2.1K, and held a 20.3% Share of Search versus phil&teds’ 10.9%. ## Cite this page Brandwave. "Bugaboo vs phil&teds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bugaboo-vs-phil-and-teds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bugaboo-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.