--- title: "Bugaboo vs Edwards & Co: Which is searched more in New Zealand?" description: "Is Bugaboo or Edwards & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bugaboo-vs-edwards-and-co" publisher: "Brandwave" --- # Bugaboo vs Edwards & Co: Which is searched more in New Zealand? Is Bugaboo or Edwards & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bugaboo and Edwards & Co - **Competitive set**: Pram and stroller brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bugaboo Share of Search**: 16.2% - **Edwards & Co Share of Search**: 21.4% ## Is Bugaboo or Edwards & Co more popular in search? - In September 2026, Edwards & Co had more branded searches than Bugaboo among pram and stroller brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Bugaboo had 2,970. Edwards & Co made up 21.4% of all pram and stroller brand searches we track, and Bugaboo accounted for 16.2%. - Edwards & Co was ahead of Bugaboo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and stroller brands in New Zealand moved from 13% to 16.2%, and its estimated monthly branded searches moved from 2.7K to 3K. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in New Zealand moved from 27.4% to 21.4%, and its estimated monthly branded searches moved from 5.7K to 3.9K. ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Edwards & Co appeared in all four answers. Bugaboo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Edwards & Co was listed before Bugaboo in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Edwards & Co | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mountain Buggy | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bugaboo | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | UPPAbaby | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Baby Jogger | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Joolz | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Cybex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Babyzen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "Which pram or stroller brand should I buy in New Zealand?": 1. Bugaboo, 2. UPPAbaby, 3. Edwards & Co, 4. Baby Jogger, 5. Joolz, 6. Mountain Buggy - Asked ChatGPT "What are the best pram and stroller brands in New Zealand?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo, 4. UPPAbaby, 5. Baby Jogger - Asked ChatGPT "What's the best pram or stroller brand in New Zealand for a newborn?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo - Searched Google, AI Overview "best stroller nz": 1. Edwards & Co, 2. UPPAbaby, 3. Mountain Buggy Not named in any answer: Cybex, Phil & Teds and Babyzen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pram and stroller brands in September 2026? - In September 2026, Bugaboo gained share of searches among pram and stroller brands in New Zealand, from 15.2% to 16.2%. - In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%. ## Month by month | Month | Bugaboo estimated searches | Bugaboo Share of Search | Bugaboo rank | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 13% | 3 | 5.7K | 27.4% | 2 | | Nov 2025 | 2.9K | 13.1% | 3 | 5.9K | 26.7% | 2 | | Dec 2025 | 2.1K | 12.5% | 3 | 4.7K | 28.6% | 2 | | Jan 2026 | 2.7K | 12.1% | 3 | 5.9K | 26.7% | 2 | | Feb 2026 | 2.2K | 13% | 3 | 4.8K | 27.8% | 2 | | Mar 2026 | 2.8K | 13.6% | 3 | 5.8K | 28.5% | 2 | | Apr 2026 | 2.6K | 14.6% | 3 | 4.7K | 26.5% | 2 | | May 2026 | 2.7K | 14.6% | 3 | 4.8K | 26.2% | 2 | | Jun 2026 | 2.8K | 14.4% | 3 | 5.8K | 30% | 2 | | Jul 2026 | 2.8K | 15.4% | 3 | 4.8K | 26% | 2 | | Aug 2026 | 3.1K | 15.2% | 3 | 5.8K | 28.7% | 2 | | Sep 2026 | 3K | 16.2% | 3 | 3.9K | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bugaboo’s and Edwards & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bugaboo**: Measured on the search terms “bugaboo”, “bugaboo b”, “bugaboo buffalo”, “bugaboo buggy”, “bugaboo butterfly”, “bugaboo butterfly stroller”, “bugaboo camel”, “bugaboo donkey”, “bugaboo double pram”, “bugaboo pram” and “bugaboo stroller”, summed into one figure. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - [Bugaboo profile](/demand/nz/brands/bugaboo) - [Edwards & Co profile](/demand/nz/brands/edwards-and-co) - [All pram and stroller brands in New Zealand](/demand/nz/categories/nz-pram-and-stroller-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bugaboo or Edwards & Co more popular in search? In September 2026, Edwards & Co had more branded searches than Bugaboo among pram and stroller brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Bugaboo had 2,970. Edwards & Co made up 21.4% of all pram and stroller brand searches we track, and Bugaboo accounted for 16.2%. ## Cite this page Brandwave. "Bugaboo vs Edwards & Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bugaboo-vs-edwards-and-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bugaboo-vs-edwards-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.