---
title: "Buffer vs Metricool: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Buffer or Metricool? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/buffer-vs-metricool"
publisher: "Brandwave"
---

# Buffer vs Metricool: Which is more popular by branded search in New Zealand?

Which is more popular in search, Buffer or Metricool? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Buffer and Metricool
- **Competitive set**: Social media management tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Buffer Share of Search**: 42.9%
- **Metricool Share of Search**: 29.2%

## Which is more popular in search, Buffer or Metricool?

- In August 2026, Buffer had more branded searches than Metricool among social media management tools in New Zealand. Buffer was estimated to have 2K branded searches compared to Metricool’s 1.4K, and held a 42.9% Share of Search versus Metricool’s 29.2%.
- Buffer was ahead of Metricool in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools in New Zealand moved from 39.3% to 42.9%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media management tools in New Zealand moved from 22% to 29.2%, and its estimated monthly branded searches moved from 940 to 1.4K.

## How did search popularity change for New Zealand social media management tools in August 2026?

- In August 2026, Metricool gained estimated Share of Search among social media management tools in New Zealand, from 26.4% to 29.2%.
- In August 2026, Buffer gained estimated Share of Search among social media management tools in New Zealand, from 41.9% to 42.9%.

## Month by month

| Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | Metricool estimated searches | Metricool Share of Search | Metricool rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7K | 39.3% | 1 | 940 | 22% | 2 |
| Nov 2025 | 2K | 44.7% | 1 | 910 | 20.6% | 2 |
| Dec 2025 | 1.1K | 36.6% | 1 | 750 | 25.7% | 2 |
| Jan 2026 | 1.4K | 37.5% | 1 | 930 | 25.1% | 2 |
| Feb 2026 | 1.4K | 38.5% | 1 | 910 | 24.9% | 2 |
| Mar 2026 | 1.7K | 40% | 1 | 930 | 21.9% | 2 |
| Apr 2026 | 1.7K | 43.8% | 1 | 920 | 23.6% | 2 |
| May 2026 | 2K | 47.4% | 1 | 920 | 21.7% | 2 |
| Jun 2026 | 1.7K | 41.9% | 1 | 1.1K | 26.4% | 2 |
| Jul 2026 | 1.7K | 41.9% | 1 | 1.1K | 26.4% | 2 |
| Aug 2026 | 2K | 42.9% | 1 | 1.4K | 29.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Buffer’s and Metricool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Buffer**: Measured on the search terms “buffer app”, “buffer pricing”, “buffer scheduling” and “buffer social media”, summed into one figure.
- **Metricool**: Measured on the search terms “metricool”, “metricool com”, “metricool pricing”, “metricool scheduling” and “metricool social media”, summed into one figure.

- [Buffer profile](/demand/nz/brands/buffer)
- [Metricool profile](/demand/nz/brands/metricool)
- [All social media management tools in New Zealand](/demand/nz/categories/nz-social-media-management-tools): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Buffer or Metricool?

In August 2026, Buffer had more branded searches than Metricool among social media management tools in New Zealand. Buffer was estimated to have 2K branded searches compared to Metricool’s 1.4K, and held a 42.9% Share of Search versus Metricool’s 29.2%.

## Cite this page

Brandwave. "Buffer vs Metricool: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/buffer-vs-metricool

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buffer-vs-metricool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.