---
title: "Buffer vs Hootsuite: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Buffer or Hootsuite? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/buffer-vs-hootsuite"
publisher: "Brandwave"
---

# Buffer vs Hootsuite: Which is more popular by branded search in New Zealand?

Which is more popular in search, Buffer or Hootsuite? Compare estimated monthly branded-search demand and Share of Search inside the Social media management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Buffer and Hootsuite
- **Competitive set**: Social media management tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Buffer Share of Search**: 42.9%
- **Hootsuite Share of Search**: 8%

## Which is more popular in search, Buffer or Hootsuite?

- In August 2026, Buffer had more branded searches than Hootsuite among social media management tools in New Zealand. Buffer was estimated to have 2K branded searches compared to Hootsuite’s 370, and held a 42.9% Share of Search versus Hootsuite’s 8%.
- Buffer was ahead of Hootsuite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools in New Zealand moved from 39.3% to 42.9%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools in New Zealand moved from 15.5% to 8%, and its estimated monthly branded searches moved from 660 to 370.

## How did search popularity change for New Zealand social media management tools in August 2026?

- In August 2026, Buffer gained estimated Share of Search among social media management tools in New Zealand, from 41.9% to 42.9%.
- In August 2026, Hootsuite lost estimated Share of Search among social media management tools in New Zealand, from 11% to 8%.

## Month by month

| Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7K | 39.3% | 1 | 660 | 15.5% | 3 |
| Nov 2025 | 2K | 44.7% | 1 | 640 | 14.5% | 3 |
| Dec 2025 | 1.1K | 36.6% | 1 | 430 | 14.7% | 3 |
| Jan 2026 | 1.4K | 37.5% | 1 | 630 | 17% | 3 |
| Feb 2026 | 1.4K | 38.5% | 1 | 550 | 15% | 3 |
| Mar 2026 | 1.7K | 40% | 1 | 660 | 15.5% | 3 |
| Apr 2026 | 1.7K | 43.8% | 1 | 500 | 12.8% | 3 |
| May 2026 | 2K | 47.4% | 1 | 570 | 13.4% | 3 |
| Jun 2026 | 1.7K | 41.9% | 1 | 450 | 11.2% | 3 |
| Jul 2026 | 1.7K | 41.9% | 1 | 440 | 11% | 3 |
| Aug 2026 | 2K | 42.9% | 1 | 370 | 8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Buffer’s and Hootsuite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Buffer**: Measured on the search terms “buffer app”, “buffer pricing”, “buffer scheduling” and “buffer social media”, summed into one figure.
- **Hootsuite**: Measured on the search terms “hootsuite”, “hootsuite com”, “hootsuite nz”, “hootsuite pricing”, “hootsuite scheduling”, “hootsuite social media” and “hootsuite social media management”, summed into one figure.

- [Buffer profile](/demand/nz/brands/buffer)
- [Hootsuite profile](/demand/nz/brands/hootsuite)
- [All social media management tools in New Zealand](/demand/nz/categories/nz-social-media-management-tools): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Buffer or Hootsuite?

In August 2026, Buffer had more branded searches than Hootsuite among social media management tools in New Zealand. Buffer was estimated to have 2K branded searches compared to Hootsuite’s 370, and held a 42.9% Share of Search versus Hootsuite’s 8%.

## Cite this page

Brandwave. "Buffer vs Hootsuite: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/buffer-vs-hootsuite

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buffer-vs-hootsuite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.